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All Journal Jurnal Maneksi (Management Ekonomi Dan Akuntansi) BJRM (Bongaya Journal of Research in Management) Journal of Economics, Bussiness and Management Issues International Journal of Education Management and Religion
Lidya Anastasya
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Analisis Perilaku Konsumen terhadap Minat Beli Produk Viral pada E-Commerce Shopee di Kota Makassar Achmad Ridha; Sudirman Kati; Handayani Hasan; Lidya Anastasya
Journal of Economics, Bussiness and Management Issues Vol. 1 No. 4 (2024): Juli-September
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jebmi.v2i3.394

Abstract

This study aims to analyze the influence of individual factors, psychological factors, and social environment factors on the purchase intention of viral products on E-Commerce Shopee among consumers in Makassar City. The research employs a quantitative approach with primary data collected through a questionnaire. The sample consists of 100 respondents selected using the Slovin formula sampling technique. Multiple regression analysis is applied to the data. The analysis results show that both individual factors and social environment factors have a positive and significant effect on the purchase intention of viral products, with t-values of 2.528 and 4.777 and significance levels of 0.013 and 0.000, respectively. In contrast, psychological factors have a positive but not significant effect on purchase intention, with a t-value of 1.910 and a significance level of 0.059. The conclusion of this study is that both individual and social environment factors significantly influence consumers' purchase intentions for viral products on Shopee, while the impact of psychological factors is statistically insignificant. These findings highlight the importance of personal and social aspects in influencing purchase decisions for viral products.
Ancaman Hedonisme di Era Literasi Keuangan: Studi Pengelolaan Keuangan Karyawan Generasi Z Lidya Anastasya
BJRM (Bongaya Journal For Research in Management) Vol. 8 No. 2 (2025): BJRM (Bongaya Journal of Research in Management)
Publisher : LPPM STIEM BONGAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37888/bjrm.v8i2.546

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh literasi keuangan dan perilaku hedonisme terhadap pengelolaan keuangan pada karyawan Generasi Z di toko Alfamart di Kota Makassar. Generasi Z dikenal memiliki karakteristik yang lekat dengan kemajuan teknologi, konsumtif, serta keterlibatan tinggi dalam aktivitas e-commerce, sehingga rentan terhadap permasalahan dalam pengelolaan keuangan pribadi. Penelitian ini menggunakan pendekatan kuantitatif dengan menyebarkan kuesioner kepada 55 responden yang dipilih melalui metode non-probability sampling. Data dianalisis menggunakan SPSS versi 26 dengan uji validitas, reliabilitas, asumsi klasik, regresi linear berganda, dan uji t. Hasil penelitian menunjukkan bahwa baik literasi keuangan maupun perilaku hedonisme berpengaruh positif dan signifikan terhadap pengelolaan keuangan. Nilai koefisien regresi untuk literasi keuangan adalah 0,782, sementara perilaku hedonisme sebesar 0,212. Nilai koefisien determinasi (R²) sebesar 0,764 menunjukkan bahwa kedua variabel independen menjelaskan 76,4% variasi dalam pengelolaan keuangan. Temuan ini menggarisbawahi pentingnya peningkatan literasi keuangan dalam membantu Generasi Z membuat keputusan finansial yang bijak, meskipun perilaku hedonisme juga menjadi faktor yang tidak dapat diabaikan
DILEMA KONSUMSI DI TENGAH BOIKOT: MENGAPA KONSUMEN MASIH MEMBELI PRODUK STARBUCKS? Analisis Faktor Keputusan Pembelian atas Produk yang Diboikot di Kota Makassar Achmad Ridha; Wiwin Riski Windarsari; Azlan Azhari; Lidya Anastasya
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 14 No. 2 (2025): JUNI
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v14i2.2986

Abstract

Introduction: This study investigates the factors influencing consumer decisions to continue purchasing Starbucks products in Makassar amid active boycott campaigns linked to geopolitical issues. The phenomenon reflects the rise of political consumerism, where moral, ideological, and social values intersect with consumption behavior. Despite mounting public pressure, many consumers persist in their consumption habits, raising questions about the psychological and social drivers that shape these decisions. Methods: This quantitative study employed Exploratory Factor Analysis (EFA) to examine data collected through Likert-scale questionnaires distributed to 180 respondents. The 18 indicators used in the instrument were derived from relevant literature, previous research, and preliminary observations. The aim was to identify the underlying dimensions that explain why consumers remain loyal to a brand under socio-political pressure. Results: The factor analysis identified four key dimensions: (1) Emotional Attachment and Brand Perception, (2) Social Influence and Environmental Pressure, (3) Psychological Response to Boycott, and (4) Autonomy and Self-Identity. The findings reveal that emotional loyalty, product satisfaction, and perceived quality strongly influence continued purchasing behavior. Additionally, mechanisms such as cognitive dissonance and symbolic resistance help consumers rationalize their decisions, while weak social pressure and personal autonomy further support brand loyalty. These results suggest that consumer resistance to boycott appeals is shaped by complex interplays between psychological attachment, social context, and self-image. Keywords: Consumer Decision, Political Consumerism, Boycott, Brand Loyalty, Exploratory Factor Analysis
The Influence Of Emotional Intelligence On Employee Performance In The Business Sector Nabila Mukmininah Jibril; Lidya Anastasya; Hadira Thumaninah Jibril
International Journal of Education Management and Religion Vol. 3 No. 2 (2026): July 2026
Publisher : Pondok pesantren As-salafiyah As-Safi'iyyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71305/ijemr.v3i2.1175

Abstract

: Emotional intelligence (EI) refers to an individual's ability to recognize, understand, and manage their own emotions and those of others. In the context of everyday life, EI plays a crucial role in dealing with various challenges and problems that arise. Individuals with high levels of emotional intelligence tend to demonstrate greater resilience when faced with failure. This ability not only contributes to personal development but also influences social interactions and interpersonal relationships. Several previous studies on the effect of EI on performance have shown conflicting results. Therefore, this study aims to re-examine the effect of EI on employee performance, but with the analysis focused on employees in the business sector in Makassar. By further exploring the importance of emotional intelligence in everyday contexts and its impact on individual performance, both in social and professional settings, it is hoped that this will provide broader insight into the importance of EI in supporting employee performance. The quantitative approach was conducted through simple regression analysis, first collecting data from 100 selected respondents working in the business sector. Prior to data collection, the research instrument was tested for validity and reliability, with the results showing that all indicators were valid and reliable. The analysis showed that emotional intelligence has a positive and significant effect on employee performance in the business sector. The better a person's emotional intelligence of employee, the better their work performance. The implication of this research is that companies are advised to develop training programs focused on developing employee emotional intelligence. This training can cover a variety of aspects, from an introduction to the concept of EI and emotional management techniques to communication and empathy skills. By providing this training, companies not only improve individual skills but also create a more collaborative and supportive work culture.
Co-Authors Achmad Ridha Azlan Azhari Hadira Thumaninah Jibril Handayani Hasan Nabila Mukmininah Jibril Sudirman Kati Windarsari, Wiwin Riski