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All Journal Jurnal Maneksi (Management Ekonomi Dan Akuntansi) BJRM (Bongaya Journal of Research in Management) Journal of Economics, Bussiness and Management Issues
Lidya Anastasya
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

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Analisis Perilaku Konsumen terhadap Minat Beli Produk Viral pada E-Commerce Shopee di Kota Makassar Achmad Ridha; Sudirman Kati; Handayani Hasan; Lidya Anastasya
Journal of Economics, Bussiness and Management Issues Vol. 1 No. 4 (2024): Juli-September
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jebmi.v2i3.394

Abstract

This study aims to analyze the influence of individual factors, psychological factors, and social environment factors on the purchase intention of viral products on E-Commerce Shopee among consumers in Makassar City. The research employs a quantitative approach with primary data collected through a questionnaire. The sample consists of 100 respondents selected using the Slovin formula sampling technique. Multiple regression analysis is applied to the data. The analysis results show that both individual factors and social environment factors have a positive and significant effect on the purchase intention of viral products, with t-values of 2.528 and 4.777 and significance levels of 0.013 and 0.000, respectively. In contrast, psychological factors have a positive but not significant effect on purchase intention, with a t-value of 1.910 and a significance level of 0.059. The conclusion of this study is that both individual and social environment factors significantly influence consumers' purchase intentions for viral products on Shopee, while the impact of psychological factors is statistically insignificant. These findings highlight the importance of personal and social aspects in influencing purchase decisions for viral products.
Ancaman Hedonisme di Era Literasi Keuangan: Studi Pengelolaan Keuangan Karyawan Generasi Z Lidya Anastasya
BJRM (Bongaya Journal For Research in Management) Vol. 8 No. 2 (2025): BJRM (Bongaya Journal of Research in Management)
Publisher : LPPM STIEM BONGAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37888/bjrm.v8i2.546

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh literasi keuangan dan perilaku hedonisme terhadap pengelolaan keuangan pada karyawan Generasi Z di toko Alfamart di Kota Makassar. Generasi Z dikenal memiliki karakteristik yang lekat dengan kemajuan teknologi, konsumtif, serta keterlibatan tinggi dalam aktivitas e-commerce, sehingga rentan terhadap permasalahan dalam pengelolaan keuangan pribadi. Penelitian ini menggunakan pendekatan kuantitatif dengan menyebarkan kuesioner kepada 55 responden yang dipilih melalui metode non-probability sampling. Data dianalisis menggunakan SPSS versi 26 dengan uji validitas, reliabilitas, asumsi klasik, regresi linear berganda, dan uji t. Hasil penelitian menunjukkan bahwa baik literasi keuangan maupun perilaku hedonisme berpengaruh positif dan signifikan terhadap pengelolaan keuangan. Nilai koefisien regresi untuk literasi keuangan adalah 0,782, sementara perilaku hedonisme sebesar 0,212. Nilai koefisien determinasi (R²) sebesar 0,764 menunjukkan bahwa kedua variabel independen menjelaskan 76,4% variasi dalam pengelolaan keuangan. Temuan ini menggarisbawahi pentingnya peningkatan literasi keuangan dalam membantu Generasi Z membuat keputusan finansial yang bijak, meskipun perilaku hedonisme juga menjadi faktor yang tidak dapat diabaikan
DILEMA KONSUMSI DI TENGAH BOIKOT: MENGAPA KONSUMEN MASIH MEMBELI PRODUK STARBUCKS? Analisis Faktor Keputusan Pembelian atas Produk yang Diboikot di Kota Makassar Achmad Ridha; Wiwin Riski Windarsari; Azlan Azhari; Lidya Anastasya
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 14 No. 2 (2025): JUNI
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v14i2.2986

Abstract

Introduction: This study investigates the factors influencing consumer decisions to continue purchasing Starbucks products in Makassar amid active boycott campaigns linked to geopolitical issues. The phenomenon reflects the rise of political consumerism, where moral, ideological, and social values intersect with consumption behavior. Despite mounting public pressure, many consumers persist in their consumption habits, raising questions about the psychological and social drivers that shape these decisions. Methods: This quantitative study employed Exploratory Factor Analysis (EFA) to examine data collected through Likert-scale questionnaires distributed to 180 respondents. The 18 indicators used in the instrument were derived from relevant literature, previous research, and preliminary observations. The aim was to identify the underlying dimensions that explain why consumers remain loyal to a brand under socio-political pressure. Results: The factor analysis identified four key dimensions: (1) Emotional Attachment and Brand Perception, (2) Social Influence and Environmental Pressure, (3) Psychological Response to Boycott, and (4) Autonomy and Self-Identity. The findings reveal that emotional loyalty, product satisfaction, and perceived quality strongly influence continued purchasing behavior. Additionally, mechanisms such as cognitive dissonance and symbolic resistance help consumers rationalize their decisions, while weak social pressure and personal autonomy further support brand loyalty. These results suggest that consumer resistance to boycott appeals is shaped by complex interplays between psychological attachment, social context, and self-image. Keywords: Consumer Decision, Political Consumerism, Boycott, Brand Loyalty, Exploratory Factor Analysis
Co-Authors Achmad Ridha Azlan Azhari Handayani Hasan Sudirman Kati Windarsari, Wiwin Riski