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All Journal Ishlah: Jurnal Ilmu Ushuluddin, Adab dan Dakwah Journal La Sociale
Sitorus, Ari Oldwin
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Religion Social Sciences

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Social Media Communication Strategy of Al-Izzah Campus Da'wah Institute UIN North Sumatra in Optimizing the Spread of Islamic Values on Social Media Sitorus, Ari Oldwin; Khatibah, Khatibah
Journal La Sociale Vol. 5 No. 4 (2024): Journal La Sociale
Publisher : Borong Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journal-la-sociale.v5i4.1298

Abstract

This research aims to investigate how the communication strategy of the Al-Izzah UIN North Sumatra Campus Da'wah Institute (LDK) maximises the dissemination of Islamic ideals on social media. The research employed a descriptive qualitative research method. Qualitative research methods employ scientific techniques to elucidate a phenomenon by comprehensively summarising data and facts using language, with respect to the subject of study. The data collecting methods employed were interviews and observations of dakwah content on the LDK Al-Izzah UINSU Instagram social media account. The research incorporates the theories of New media proposed by Pierre Levy, the impact of dakwah on social media, and communication methods utilising SWOT analysis. The primary findings of this study reveal the effectiveness of utilising distinctive and innovative dakwah content, such as humorous videos, to captivate and engage the audience in the dakwah message. Furthermore, the deficiency in disseminating dakwah content on social media stems from a scarcity of manpower and the utilisation of rudimentary instruments for making dakwah content, hence leading to subpar outcomes in the created dakwah video content. Furthermore, there are potential to disseminate Islamic ideals on social media platforms, particularly through the emerging trend of providing innovative and contemporary preaching content. Furthermore, the Al-Izzah Campus Da'wah Institute faces a hindrance in disseminating Islamic ideals on social media due to the removal of parts of their dakwah content on LDK Al-Izzah's social media platforms.
Examination of Da'wah Communications on the Instagram @fuadhnaim Utilising Roland Barthes' Semiotic Framework Ramadhani, Suci; Siregar, Amran Pikal; Sitorus, Ari Oldwin; Ginting, Abdul Fikri; Sikumbang, Ahmad Tamrin
Ishlah: Jurnal Ilmu Ushuluddin, Adab dan Dakwah Vol. 6 No. 2 (2024): Desember
Publisher : Fakultas Ushuluddin, Adab dan Dakwah IAIN Kerinci

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32939/ishlah.v6i2.348

Abstract

This study examines the application of Roland Barthes' semiotic theory in the analysis of da'wah messages disseminated through the social media platform Instagram. This research involved analyzing content posted by the @fuadhnaim account from January to October 2024. The research seeks to elucidate the denotative, connotative, and mythological significances embedded in reel-shaped preaching messages, while also examining the utilization of visual and verbal symbols to communicate Islamic ideals in the digital age. The employed methodology is descriptive qualitative, utilizing content analysis as the primary data collection tool. An investigation of the @fuadhnaim Instagram account revealed that the da'wah messages comprised five postings on faith, four on sharia, four pertaining to worship, and nine about morals. Certain reels also address prevalent topics and offline research articles. The da'wah themes presented encompass self-reflection, prayer, and critique of promiscuity, alongside an examination of falsehoods that expose social constructs, like the morality of "migrating children" and Islamic perspectives on soul mates. The findings indicate that Instagram is beneficial for da'wah, leveraging social trends to communicate Islamic ideals pertinently in the digital age. Penelitian ini berfokus pada penggunaan pendekatan semiotika Roland Barthes dalam menganalisis pesan-pesan dakwah yang disampaikan melalui media sosial Instagram. Studi ini dilakukan dengan mengkaji konten yang diunggah oleh akun @fuadhnaim selama periode Januari hingga Oktober 2024. Penelitian bertujuan untuk mengungkap makna denotatif, konotatif, dan mitos yang terkandung dalam pesan-pesan dakwah berbentuk reels, serta memahami bagaimana simbol-simbol visual dan verbal digunakan untuk menyampaikan nilai-nilai Islam di era digital. Metode yang digunakan adalah deskriptif kualitatif, dengan analisis konten sebagai teknik utama pengumpulan data. Berdasarkan analisis konten akun Instagram @fuadhnaim ditemukan bahwa pesan dakwah yang disampaikan mencakup lima unggahan tentang akidah, empat tentang syari'ah, empat terkait ibadah, dan sembilan mengenai akhlak. Beberapa reels juga membahas isu populer dan potongan kajian offline. Tema dakwah yang diangkat meliputi introspeksi diri, doa, serta kritik terhadap seks bebas, dengan analisis mitos yang mengungkap konstruksi sosial seperti moralitas "anak hijrah" dan pandangan Islam tentang jodoh. Temuan ini menunjukkan bahwa Instagram efektif untuk dakwah, memanfaatkan tren sosial untuk menyampaikan nilai keislaman secara relevan di era digital.
Co-Authors Ahmad Tamrin Sikumbang Ginting, Abdul Fikri Khatibah Khatibah Siregar, Amran Pikal Suci Ramadhani, Suci