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Komunikasi Public Relation Pondok Pesantren Darul Azhar dalam Membangun Citra Postif pada Masyarakat Aceh Tenggara Helandra, M. Ebi Saluja; Khatibah, Khatibah; Kustiawan, Winda
ANWARUL Vol 3 No 3 (2023): JUNI
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/anwarul.v3i3.1160

Abstract

The purpose of this study was to find out how the public relations communication strategy of Darul Azhar Islamic Boarding School is building a positive image and knowing the supporting factors in communicating through public relations practices that are used as well as knowing the obstacles and solutions to these obstacles in implementing communication. This research was conducted at the Darul Azhar Islamic Boarding School, Jalan Kutacane Blangkejeran, Deleng Megakhe, Southeast Aceh District. This study uses a qualitative research method with a descriptive approach, namely a study that tests it by collecting data, processing, analyzing and manipulating qualitatively and describing or describing a number of variables that are relevant to the problem and unit under study. The informants of this study consisted of 1 leader of the Darul Azhar Islamic Boarding School, 2 people from the Public Relations of the Darul Azhar Islamic Boarding School, 3 people from the Ustad of Darul Azhar Islamic Boarding School, 3 people from the community. Data collection techniques used by observation, interviews, and documentation. The results showed that: The communication strategy for Public Relations of the Darul Azhar Islamic Boarding School in Building a Positive Image of the Southeast Aceh Community, namely knowing the audience as the target of communication, compiling messages to be conveyed to the audience, determining communication methods such as redundancy, namely repeating the message conveyed; canalizing, namely understanding the group that is the target of the communication strategy; informative, namely providing information; persuasive namely influencing and giving; educative namely educating, then the strategy that is carried out is then the selection of media use, and finally the role of the communicator. The Biggest Darul Azhar Islamic Boarding School Public Relations Barrier is the lack of communication and difficulty in expressing Perceptions which hamper the entire communication process. The other obstacles can still be overcome easily.
Strategi Komunikasi Salam TV dalam Menyiarkan Program Kisah Teladan kepada Para Khalayak Lestari, Cindy Arsy; Khatibah, Khatibah
Jurnal Dakwah dan Komunikasi Vol. 9 No. 1 (2024)
Publisher : Institut Agama Islam Negeri (IAIN) Curup

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29240/jdk.v9i1.10716

Abstract

Penelitian ini bertujuan untuk mengkaji bagaimana strategi komunikasi Salam TV dalam menyiarkan program Kisah Teladan kepada para khalayak. Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan teknik pengumpulan data melalui wawancara, observasi, dokumentasi, dan studi pustaka. Teori yang digunakan dalam penelitian ini adalah teori Onong Uchjana Effendy yang melibatkan elemen- elemen komunikasi seperti komunikator, komunikan, pesan, media, dan efek media. Hasil penelitian menunjukkan bahwa Salam TV menggunakan strategi komunikasi yang efektif dalam menyiarkan program Kisah Teladan. Komunikator, yaitu presenter program, dipilih berdasarkan pengetahuan dan keahlian mereka dalam menyampaikan pesan moral dan religius. Komunikan, yaitu para khalayak, diidentifikasi sebagai masyarakat umum yang membutuhkan konten inspiratif dan edukatif. Pesan media disusun dengan baik, menggabungkan narasi yang menarik dengan nilai-nilai keislaman yang mendalam. Efek media yang diharapkan dari strategi ini adalah peningkatan pemahaman dan keimanan khalayak terhadap ajaran agama Islam, serta motivasi untuk mengambil teladan dari kisah-kisah yang disampaikan. Implikasi dari penelitian ini adalah pentingnya strategi komunikasi yang tepat dalam menyampaikan pesan moral dan religius melalui media massa, seperti televisi, untuk mencapai tujuan edukasi dan dakwah yang lebih efektif.
Pengaruh Penyampaian Konten Dakwah Di Tiktok Terhadap Efektifitas Dakwah Salamtv Albahroyni, Albahroyni; Sazali, Hasan; Khatibah, Khatibah
Nuansa Akademik: Jurnal Pembangunan Masyarakat Vol. 8 No. 2 (2023)
Publisher : Lembaga Dakwah dan Pembangunan Masyarakat Universitas Cokroaminoto Yogyakarta (LDPM UCY)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47200/jnajpm.v8i2.1713

Abstract

This study illustrates how social media Tiktok affects the efficacy of salam da'wah television. This study employs a quantitative survey method. The questionnaire is disseminated online via a Google form. The population consists of followers of the salamtv Tiktok account. the research data were analyzed using regression analysis. The results showed 1) there was a positive and significant effect on the delivery of da'wah on Tiktok to the effectiveness of salamtv da'wah with a value contribution of 55.1% and each increase of 1 delivery value will add to the value of the effectiveness of da'wah by 0.846. 2) there is a positive and significant influence on the da'wah content on Tiktok on the effectiveness of the da'wah of Salamtv with a value contribution of 55.9% and each increase of 1 delivery value will increase the value of the effectiveness of the da'wah by 0.695. 3) there is a positive and significant influence on the delivery of da'wah content on Tiktok together on the effectiveness of the da'wah of Salamtv with a value contribution of 59.7% and each increase of 1 delivery value will add to the effectiveness of da'wah by 0.435 and 0.390
Social Media Communication Strategy of Al-Izzah Campus Da'wah Institute UIN North Sumatra in Optimizing the Spread of Islamic Values on Social Media Sitorus, Ari Oldwin; Khatibah, Khatibah
Journal La Sociale Vol. 5 No. 4 (2024): Journal La Sociale
Publisher : Borong Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journal-la-sociale.v5i4.1298

Abstract

This research aims to investigate how the communication strategy of the Al-Izzah UIN North Sumatra Campus Da'wah Institute (LDK) maximises the dissemination of Islamic ideals on social media. The research employed a descriptive qualitative research method. Qualitative research methods employ scientific techniques to elucidate a phenomenon by comprehensively summarising data and facts using language, with respect to the subject of study. The data collecting methods employed were interviews and observations of dakwah content on the LDK Al-Izzah UINSU Instagram social media account. The research incorporates the theories of New media proposed by Pierre Levy, the impact of dakwah on social media, and communication methods utilising SWOT analysis. The primary findings of this study reveal the effectiveness of utilising distinctive and innovative dakwah content, such as humorous videos, to captivate and engage the audience in the dakwah message. Furthermore, the deficiency in disseminating dakwah content on social media stems from a scarcity of manpower and the utilisation of rudimentary instruments for making dakwah content, hence leading to subpar outcomes in the created dakwah video content. Furthermore, there are potential to disseminate Islamic ideals on social media platforms, particularly through the emerging trend of providing innovative and contemporary preaching content. Furthermore, the Al-Izzah Campus Da'wah Institute faces a hindrance in disseminating Islamic ideals on social media due to the removal of parts of their dakwah content on LDK Al-Izzah's social media platforms.
Islamic Feminism and Online Communities: Exploring Women's Empowerment in Indonesia Zebua, Dinny Rahmayani; Khatibah, Khatibah
Ascarya: Journal of Islamic Science, Culture, and Social Studies Vol. 4 No. 2 (2024)
Publisher : Perkumpulan Alumni dan Santri Mahyajatul Qurro'

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53754/iscs.v4i2.708

Abstract

The use of social media has significantly increased, transforming from being perceived as a cause of educational problems to an important tool for sharing knowledge and experiences. Consequently, online communities such as Perempuanmasadepan.id on Instagram have emerged as platforms for women's empowerment, offering a space for individuals to support each other and expand social networks. The purpose of this study is to analyze the implementation of women's empowerment programs carried out by the online community Perempuanmasadepan.id on Instagram and to become a benchmark for further research on whether empowerment can be implemented through online communities. This research uses a descriptive qualitative approach to analyze various facts and arrive at a conclusion. The data collection techniques used by the researchers included observation, documentation, and interviews. The data analysis used uses narrative data analysis techniques. Researchers refined the results of interviews with informants, namely, the founder of womenmasadepan.id and three members with different work backgrounds in the womenmasadepan.id community. This study found that the implementation of women's empowerment programs through online communities saves time, improves relationships, and builds women's confidence in social media and their environment.
Information And Communication Technology Strategy Of The Cooperative And Sme Trade Office In Empowering Small And Medium-Sized Enterprises Based On Sharia And Islamic Education In East Aceh District Baihaki, Baihaki; Kholil, Syukur; Khatibah, Khatibah
Edukasi Islami: Jurnal Pendidikan Islam Vol. 12 No. 04 (2023): Edukasi Islami: Jurnal Pendidikan Islam
Publisher : Sekolah Tinggi Agama Islam Al Hidayah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30868/ei.v12i04.6709

Abstract

This research aims to analyze and explain the information and communication technology strategy of the Department of Trade, Cooperatives and SMEs in empowering micro, small and medium enterprises based on Islamic and sharia education in East Aceh Regency. This research method is qualitative-descriptive which is applied with a phenomenological approach. Based on the research results, researchers found that the use of communication technology by the East Aceh Regency Cooperative and SME Trade Service through the use of web pages as a means of communication and information, shows their commitment to facing the challenges of the digital era as well as showing efforts to encourage the development of sharia-based Islamic education. In an effort to optimize the empowerment of Micro, Small and Medium Enterprises (SMEs) in East Aceh Regency, the Cooperative and SME Trade Service has formulated a strategy that includes providing the latest information through communication technology, especially through website pages tailored for SMEs. This strategy not only emphasizes conveying information, but also ensures direct involvement of SMEs in the process, so that they can easily access empowerment programs that are relevant to their needs and interests.
TikTok as a Cathartic Space Content Analysis of the @hendrabdrudy Account in Alleviating Work-Related Stress Khatibah, Khatibah; Muktarruddin, Muktarruddin
Jurnal Kawistara Vol 15, No 2 (2025)
Publisher : Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/kawistara.104443

Abstract

This study analyzes how the TikTok account @hendrabdrudy functions as a cathartic space to alleviatework-related stress, particularly in the educational environment. Using a qualitative approach and content analysis techniques, this research explores key themes in the videos uploaded by Hendra Brudy, as well as audience responses reflected through comments, likes, and shares. The findings indicate that the use of humor, relatable personal narratives,and strong visual expressions are key elements in helping users manage stress. Additionally, social interactions in the comment sections reinforce TikTok’s role as a virtual community where individuals feel heard and supported. The Spiral of Silence theory is applied to analyze how social media facilitates individuals in speaking out about work-related stress that they may have previously suppressed. The results show that TikTok not only serves as an entertainment platform but also as an effective tool for supporting mental health in the workplace. This research contributes to theliterature on social media and mental health, offering practical insights for content creators and organizations on how to utilize social media as a means to foster a more supportive work environment.
Local Government Communication Strategy in Resolving Religious Building Conflicts in Aceh Sarkawi, Sarkawi; Sazali, Hasan; Khatibah, Khatibah
MUHARRIK: Jurnal Dakwah dan Sosial Vol. 8 No. 2 (2025): Muharrik: Jurnal Dakwah dan Sosial
Publisher : Fakultas Dakwah Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Conflicts over the establishment of houses of worship in Indonesia continue to recur despite the government having established regulations such as PBM 2006 and Law No. 7/2012. This shows a gap between the legal framework and the government's communication capabilities in managing interfaith relations. This study aims to analyze the dynamics of conflicts over the establishment of houses of worship in Aceh Singkil and assess the effectiveness of government communication strategies within the framework of conflict communication theory and Islamic communication principles. The research method employs a qualitative descriptive approach, utilizing in-depth interviews with local government officials, religious leaders, and community leaders, as well as an analysis of regulatory documents. The findings show that the conflict in Aceh Singkil is administrative in nature and rooted in the mismatch between regulatory requirements and the actual needs of the community. The government's communication strategy is multidimensional, combining regulation, interfaith dialogue, and persuasive da'wah principles; however, it does not yet fully involve traditional actors who hold high social legitimacy. As a result, government communication has been effective in reducing short-term tensions but has not been able to produce long-term solutions. This study emphasizes the importance of a holistic and collaborative communication approach that involves traditional stakeholders as a sustainable strategy in religious conflict resolution.
Digital ethics from a gender perspective: Media literacy and the representation of deviant behaviour on social media Furqany, Syahril; Sazali, Hasan; Khatibah, Khatibah; Ibrahim, Muhamad Shamsul bin; Almuntarizi, Almuntarizi; Azmy, Khairul
INTERNATIONAL JOURNAL OF CHILD AND GENDER STUDIES Vol 12 No 1 (2026)
Publisher : UIN Ar-Raniry Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22373/equality.v12i1.33037

Abstract

This study aims to analyse digital literacy among social media users from a gender perspective. The rapid development of communication technology, particularly the emergence of social media, has transformed human interaction from limited offline spaces into boundless online environments. On the one hand, this transformation enables individuals to connect with a wider audience and access vast amounts of information. On the other hand, it has also given rise to various issues, including violations of digital ethics, the spread of misinformation, and the presence of deviant behaviours on social media platforms. Strong digital literacy is essential to prevent the normalization of such deviations, particularly those related to gender issues in digital spaces, in order to foster a healthier online environment. Users are expected to critically evaluate misinformation, reject gender bias, and contribute to creating safe and ethical social media spaces. This study employs a descriptive qualitative method, examining social media phenomena and conducting interviews with 32 participants. The findings indicate that participants actively reject gender-related deviant content by reporting inappropriate accounts, maintaining their privacy, and critically assessing circulating content. Furthermore, this study recommends strengthening digital literacy through ethical awareness, mental health considerations, and balanced social media usage. Users are encouraged to engage with social media according to their needs, avoid excessive use, and report content containing elements of deviance, including gender-related deviations.
Urgensi Public Relation dalam Membangun Citra Yayasan Nurhayati Bersama pada Masyarakat Tembung Azzani, Icha Fahira; Khatibah, Khatibah; Ritonga, Elfi Yanti
YASIN Vol 3 No 6 (2023): DESEMBER
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/yasin.v3i6.1628

Abstract

In general, this thesis research aims to find out about how the Nurhayati Bersama Foundation builds its image without the role of public relations. This study uses a type of qualitative research with a descriptive approach. The data sources used in this study are secondary data sources and primary data sources obtained from observations, interviews, and documentation which will later be compiled and described in manuscript form. The results showed that (1) the process of building the image of the Nurhayati Bersama Foundation was carried out in several ways, namely promotion through distributing brochures, parades, learning recreation, improving the quality of education, improving physical and non-physical conditions, and establishing friendship with the community. (2) The media used in building the image are social media such as Instagram and WhatsApp which are used to post activities from the Nurhayati Bersama Foundation in the form of videos or pictures, then through print media such as brochures and banners. However, the methods used to build the image of the Nurhayati Bersama Foundation to the people of Medan Tembung did not go well because they encountered several obstacles. (3) the obstacle for the Nurhayati Bersama Foundation in building its image in society is the absence of a public relations role that assists the Nurhayati Bersama Foundation in building its image in society and the location of the school which is in an alley.