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All Journal Ishlah: Jurnal Ilmu Ushuluddin, Adab dan Dakwah Madani: Multidisciplinary Scientific Journal
Siregar, Amran Pikal
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Examination of Da'wah Communications on the Instagram @fuadhnaim Utilising Roland Barthes' Semiotic Framework Ramadhani, Suci; Siregar, Amran Pikal; Sitorus, Ari Oldwin; Ginting, Abdul Fikri; Sikumbang, Ahmad Tamrin
Ishlah: Jurnal Ilmu Ushuluddin, Adab dan Dakwah Vol. 6 No. 2 (2024): Desember
Publisher : Fakultas Ushuluddin, Adab dan Dakwah IAIN Kerinci

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32939/ishlah.v6i2.348

Abstract

This study examines the application of Roland Barthes' semiotic theory in the analysis of da'wah messages disseminated through the social media platform Instagram. This research involved analyzing content posted by the @fuadhnaim account from January to October 2024. The research seeks to elucidate the denotative, connotative, and mythological significances embedded in reel-shaped preaching messages, while also examining the utilization of visual and verbal symbols to communicate Islamic ideals in the digital age. The employed methodology is descriptive qualitative, utilizing content analysis as the primary data collection tool. An investigation of the @fuadhnaim Instagram account revealed that the da'wah messages comprised five postings on faith, four on sharia, four pertaining to worship, and nine about morals. Certain reels also address prevalent topics and offline research articles. The da'wah themes presented encompass self-reflection, prayer, and critique of promiscuity, alongside an examination of falsehoods that expose social constructs, like the morality of "migrating children" and Islamic perspectives on soul mates. The findings indicate that Instagram is beneficial for da'wah, leveraging social trends to communicate Islamic ideals pertinently in the digital age. Penelitian ini berfokus pada penggunaan pendekatan semiotika Roland Barthes dalam menganalisis pesan-pesan dakwah yang disampaikan melalui media sosial Instagram. Studi ini dilakukan dengan mengkaji konten yang diunggah oleh akun @fuadhnaim selama periode Januari hingga Oktober 2024. Penelitian bertujuan untuk mengungkap makna denotatif, konotatif, dan mitos yang terkandung dalam pesan-pesan dakwah berbentuk reels, serta memahami bagaimana simbol-simbol visual dan verbal digunakan untuk menyampaikan nilai-nilai Islam di era digital. Metode yang digunakan adalah deskriptif kualitatif, dengan analisis konten sebagai teknik utama pengumpulan data. Berdasarkan analisis konten akun Instagram @fuadhnaim ditemukan bahwa pesan dakwah yang disampaikan mencakup lima unggahan tentang akidah, empat tentang syari'ah, empat terkait ibadah, dan sembilan mengenai akhlak. Beberapa reels juga membahas isu populer dan potongan kajian offline. Tema dakwah yang diangkat meliputi introspeksi diri, doa, serta kritik terhadap seks bebas, dengan analisis mitos yang mengungkap konstruksi sosial seperti moralitas "anak hijrah" dan pandangan Islam tentang jodoh. Temuan ini menunjukkan bahwa Instagram efektif untuk dakwah, memanfaatkan tren sosial untuk menyampaikan nilai keislaman secara relevan di era digital.
Strategi Komunikasi Politik Dalam Membangun Opini Publik: Antara Narasi dan Realita Siregar, Amran Pikal; Sazali, Hasan; Sayekti, Retno
Madani: Jurnal Ilmiah Multidisiplin Vol 3, No 5 (2025): Volume 3, Nomor 5, June 2025
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

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Abstract

This study aims to analyze political communication strategies in shaping public opinion, specifically how narratives constructed by political actors reflect or deviate from social reality in the digital era. The background of the problem includes a significant shift in political communication from one-way to a dynamic and participatory process through various digital platforms, where narratives are no longer limited to official speeches but evolve into visual, symbolic, and interactive content on social media. While this strategy is effective in building identity, emotional attachment, and influencing public perception of issues , problems arise when constructed narratives do not align with the reality faced by the public, which can lead to cognitive dissonance and a decline in public trust.The research employs a descriptive qualitative method, allowing for a comprehensive exploration of the meaning, context, and messages of political communication. Data collection involves document studies (social media posts, online news, campaign content, political speeches) and in-depth interviews with political communication practitioners, campaign teams, or media observers. Data are analyzed using qualitative content analysis to identify themes, symbols, language styles, and main messages , with source triangulation to ensure validity.The findings indicate that political actors strategically utilize emotional and identity-based narratives, such as justice, nationalism, and religion, as well as issue framing, to shape public opinion. The use of social media algorithms accelerates message dissemination and creates echo chambers, reinforcing polarization. Although effective in building psychological closeness and voter loyalty , the discrepancy between narrative and reality can potentially decrease public trust, trigger cognitive dissonance, a crisis of representation, and polarization. Therefore, healthy political communication must balance narrative with factual validity to strengthen credibility and foster democratic, inclusive, and educational communication.
Co-Authors Ahmad Tamrin Sikumbang Dra. Retno MLIS. Sayekti Ginting, Abdul Fikri Hasan Sazali Sitorus, Ari Oldwin Suci Ramadhani, Suci