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The Influence of Leadership and Organizational Culture on Employee Performance Mediated by Interpersonal Communication Sugiyanto, Eko; Ekowati, Sri; Finthariasari, Meilaty; Harini, Ririn; Yuniarti, Rina; Pitra, Ahmad
Journal of Social Work and Science Education Vol. 5 No. 3 (2024): Journal of Social Work and Science Education
Publisher : Yayasan Sembilan Pemuda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52690/jswse.v5i3.880

Abstract

The purpose of this research is to answer and solve the research problems outlined above, including the following: to analyze the influence of leadership, organizational culture, and interpersonal communication on employee performance; the impact of leadership on employee performance; the effect of organizational culture on employee performance; and the role of interpersonal communication in mediating the relationship between leadership and organizational culture on employee performance. In this research, the method used is quantitative. The population used in this study consisted of all Civil Servants in South Bengkulu Regency, totaling 5,617 individuals. Based on the results of the sample calculation, the minimum sample size to be used in this study is 365 samples. The research concludes that leadership has a positive effect on interpersonal communication, organizational culture positively affects interpersonal communication and interpersonal communication influences employee performance. Additionally, leadership and organizational culture also have a positive impact on employee performance, and interpersonal communication can mediate this relationship.
Implementation of Management Functions at PT Pegadaian (Persero) Finthariasari, Meilaty; Pitra, Ahmad; Mukadar, Amir; Humairah, Mifta; Fauziah, Fenty
Journal of Social Work and Science Education Vol. 5 No. 3 (2024): Journal of Social Work and Science Education
Publisher : Yayasan Sembilan Pemuda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52690/jswse.v5i3.881

Abstract

This research aims to investigate and analyze the implementation of management functions at PT. Pegadaian (Persero) Lebong Regency. Considering the many functions of management, this research will only discuss four management functions, namely, planning, organizing, supervising, and directing. This research uses descriptive and qualitative research methods. In the data collection process in this research, researchers used observation, interview, and documentation techniques. In analyzing the data, researchers used data analysis techniques with data reduction steps, data presentation, and drawing conclusions. The research results show that employees already have their respective duties and obligations in dividing tasks as well as arranging activities by planning in advance. Apart from planning the division of tasks according to the abilities of each employee, PT. Pegadaian (Persero) Lebong Regency also provides good guidance to employees. By carrying out training activities that all employees must participate in. Then, in terms of supervision of PT Pegadaian (Persero), Lebong Regency also did well. Supervision is very important in a company so that the evaluation process runs smoothly.
PELATIHAN DIGITAL MARKETING: PEMBUATAN CONTENT MARKETING DAN SOCIAL MEDIA UNTUK MENDUKUNG PROGRAM KEWIRAUSAHAAN SISWA BMW (BEKERJA, MELANJUTKAN DAN WIRAUSAHA) DI SMKN 1 CILEUNGSI Hertin, Revita Desi; Zuhriyah, Halimatuz; Pitra, Ahmad; Istiqomah, Nurul Aslamiah; Nadam, Filan; Arzika, Chika; Amalia, Ninda; Islam, Ichsani Nurul; Iqbal, Januar
Jurnal Abdi Insani Vol 12 No 4 (2025): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v12i4.2240

Abstract

Dalam era digital yang semakin berkembang, pemasaran digital telah menjadi salah satu komponen penting dalam strategi bisnis. Kemampuan untuk memanfaatkan platform digital dan media sosial untuk mempromosikan produk dan layanan menjadi keterampilan yang krusial bagi generasi muda. Oleh karena itu, pelatihan digital marketing, pembuatan konten marketing, dan social media marketing di SMKN 1 Cileungsi sangat diperlukan untuk mempersiapkan siswa agar dapat bersaing di dunia kerja yang semakin kompetitif. Pelatihan digital marketing yang dilaksanakan di SMKN 1 Cileungsi bertujuan untuk meningkatkan keterampilan siswa dalam pembuatan content marketing dan strategi pemasaran media sosial. Program ini mendukung inisiatif kewirausahaan siswa yang dikenal sebagai BMW (Bekerja, Melanjutkan, Wirausaha), di mana banyak produk telah dihasilkan oleh siswa, tetapi masih kurang dalam hal pemahaman pemasaran digital. Metode pelaksanaan mencakup observasi untuk mengidentifikasi kebutuhan, sosialisasi program kepada guru dan siswa, serta pelatihan praktik yang terdiri dari sesi teori dan praktik langsung. Pada sesi teori, peserta mempelajari dasar-dasar content marketing dan social media marketing, sementara sesi praktik berfokus pada teknik fotografi produk. Hasil dari evaluasi menunjukkan peningkatan signifikan dalam pengetahuan peserta, dengan nilai rata-rata pretest meningkat dari 35,1 menjadi 68,5 pada posttest. Selain itu, pelatihan ini juga dilengkapi dengan pemberian alat fotografi yang diperlukan untuk mendukung kegiatan pembelajaran di masa mendatang. Diharapkan, program ini tidak hanya meningkatkan keterampilan siswa dalam digital marketing, tetapi juga menciptakan ekosistem yang mendukung keberlanjutan kewirausahaan di lingkungan sekolah, sehingga siswa dapat lebih siap menghadapi tantangan di dunia usaha yang semakin kompetitif.