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All Journal JURNAL SAINS PEMASARAN INDONESIA Equator Journal of Management and Entrepreneurship SEIKO : Journal of Management & Business Jurnal Informatika Ekonomi Bisnis
Sajili, Mohamad
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Economics, Econometrics & Finance Education Social Sciences

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Unlocking Purchase Preferences: Harnessing Psychographic Segmentation, Promotion and Location Strategies Wardana, Miko Andi; Masliardi, Adi; Afifah, Nur; Sajili, Mohamad; Kusnara, Hasti Pramesti
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 3 (September 2023)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v5i3.624

Abstract

This research examines the impact of Psychographic Segmentation, Promotion, and Location on consumers' Purchase Decisions. Data were collected through an online questionnaire distributed to 90 respondents who had visited hotels in Denpasar, Bali. Statistical techniques such as validity and reliability tests, correlation analysis, and multiple regression analysis were employed for data analysis. The findings indicate that Psychographic Segmentation significantly influences Purchase Decisions. Categorizing buyers based on psychological traits, lifestyle, and values plays a crucial role in shaping consumer preferences and motivations. Promotion also has a significant impact on Purchase Decisions, as effective promotional strategies create awareness and persuade target customers. Additionally, the Location of a business emerges as a critical factor, with strategic placement influencing customers' buying decisions. The regression analysis reveals that Psychographic Segmentation, Promotion, and Location collectively explain approximately 75.1% of the variance in Purchase Decisions. However, it is important to note that factors beyond the study's scope, such as product quality, pricing, brand reputation, and customer service, may also influence purchase decisions. These insights provide valuable guidance for businesses in developing targeted marketing strategies to enhance their competitive advantage. Understanding consumers' psychographic profiles, implementing effective promotions, and strategically locating operations can significantly influence Purchase Decisions, leading to increased sales and overall business success. Future research could explore additional variables to gain a more comprehensive understanding of consumer behavior in purchase decisions.
Maximizing Organizational Change Effectiveness: Transformational Leadership, Culture and Commitment Darsana, I Made; Sajili, Mohamad; Novrianto, Andry; Yoraeni, Ani; Susanti, Putu Herny
SEIKO : Journal of Management & Business Vol 6, No 2.1 (2023)
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v6i2.4843

Abstract

Studi ini bertujuan untuk menguji pengaruh kepemimpinan transformasional, budaya organisasi, dan komitmen organisasi terhadap manajemen perubahan dalam Pemerintah Kota Denpasar. Data dikumpulkan melalui survei dan kuesioner yang disebarkan kepada karyawan. Analisis meliputi uji validitas dan reliabilitas, analisis regresi berganda, serta pengujian hipotesis menggunakan uji t dan uji F. Hasil penelitian menunjukkan bahwa kepemimpinan transformasional, budaya organisasi, dan komitmen organisasi secara bersama-sama berpengaruh signifikan terhadap manajemen perubahan. Secara khusus, kepemimpinan transformasional terbukti berpengaruh positif dan signifikan terhadap manajemen perubahan, begitu pula dengan budaya organisasi dan komitmen organisasi. Temuan ini menekankan pentingnya kepemimpinan yang efektif, budaya yang mendukung, dan komitmen karyawan dalam mendorong inisiatif perubahan yang sukses. Kata Kunci: Manajemen Perubahan, Kepemimpinan Transformasional, Budaya, Komitmen Abstract This study investigates the impact of transformational leadership, organizational culture, and organizational commitment on change management within the Denpasar City Government. Surveys and questionnaires were administered to gather data from employees, which were then subjected to validity and reliability tests, multiple regression analysis, and hypothesis testing using t-tests and F-tests. The findings demonstrate that transformational leadership, organizational culture, and organizational commitment collectively exert a significant influence on change management. Specifically, transformational leadership was positively and significantly associated with change management, as were organizational culture and organizational commitment. These results underscore the importance of effective leadership, a supportive culture, and employee commitment in driving successful change initiatives. Keywords: Change Management, Transformational Leadership, Culture, Commitment
Analisis Perceived Usefulness, Perceived Ease of Use, dan Perceived Risk terhadap Minat Pembayaran Quick Response Code Indonesian Standard (QRIS) Sajili, Mohamad
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 24, No 1 (2025): Mei
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jspi.v24i1.77-91

Abstract

This research aims to determine perceptions regarding the use of QRIS as a digital-based payment system in Jakarta. The research method uses quantitative methods. This sample was taken using a questionnaire. The population in this sample is application users in Jakarta who use the QRIS application as a means of payment. The sample used in this questionnaire was 113 people, and the method of distributing the questionnaire was via Google Form which had been adjusted to the questions for each variable. Data analysis in this study used PLS-Sem. The research results show that there is a positive and significant influence between perceived ease of use and perceived usefulness on behavior of use. There is no influence between perception of security on behavior of use.
The Role of Social Media Influencers in Shaping Consumer Preferences: Trends and Implications for Brand Strategy Sajili, Mohamad; Rakhmanita, Ani; Pramelani, Pramelani
Equator Journal of Management and Entrepreneurship (EJME) Vol 12, No 4 (2024): Equator Journal of Management and Entrepreneurship
Publisher : Universitas Tanjungpura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/ejme.v12i4.85255

Abstract

This study investigates the role of social media influencers in shaping consumer preferences on the Shopee platform, focusing on the mediating effects of brand awareness and trust. Using a quantitative research design, data were collected from 100 Shopee consumers in Jakarta through random sampling, and analyzed using Smart PLS to assess the relationships between social media influencers, brand awareness, trust, and consumer preferences. The results demonstrate that social media influencers significantly impact consumer preferences both directly and indirectly, through increased brand awareness and enhanced trust. The findings suggest that brand awareness and trust are key mediators in the relationship between influencers and consumer decision-making. This study highlights the importance for brands to strategically collaborate with influencers to optimize their marketing efforts, leveraging influencer credibility to boost consumer engagement and drive purchasing behavior on e-commerce platforms like Shopee. These insights provide valuable implications for brands looking to maximize the effectiveness of influencer marketing in the digital marketplace.
Co-Authors Adi Masliardi Ani Rakhmanita I Made Darsana Kusnara, Hasti Pramesti Muhammad Afif Novrianto, Andry pramelani Susanti, Putu Herny Wardana, Miko Andi Yoraeni, Ani