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All Journal JURNAL SAINS PEMASARAN INDONESIA Equator Journal of Management and Entrepreneurship SEIKO : Journal of Management & Business JOURNAL OF APPLIED BUSINESS ADMINISTRATION Jurnal Informatika Ekonomi Bisnis
Sajili, Mohamad
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Journal : JURNAL SAINS PEMASARAN INDONESIA

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Analisis Perceived Usefulness, Perceived Ease of Use, dan Perceived Risk terhadap Minat Pembayaran Quick Response Code Indonesian Standard (QRIS) Sajili, Mohamad
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 24, No 1 (2025): Mei
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jspi.v24i1.77-91

Abstract

This research aims to determine perceptions regarding the use of QRIS as a digital-based payment system in Jakarta. The research method uses quantitative methods. This sample was taken using a questionnaire. The population in this sample is application users in Jakarta who use the QRIS application as a means of payment. The sample used in this questionnaire was 113 people, and the method of distributing the questionnaire was via Google Form which had been adjusted to the questions for each variable. Data analysis in this study used PLS-Sem. The research results show that there is a positive and significant influence between perceived ease of use and perceived usefulness on behavior of use. There is no influence between perception of security on behavior of use.
BUILDING TOURISM COMPETITIVENESS THROUGH A CUSTOMER-FOCUSED CULTURE: EVIDENCE FROM MANGGARAI BARAT, INDONESIA Wijanarko, Adrian; Sajili, Mohamad; Poetri, Keyka
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 25, No 3 (2025): Desember
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jspi.v25i3.72-87

Abstract

Manggarai Barat, designated as one of the country’s ten priority destinations and home to the UNESCO World Heritage Komodo National Park, was among the regions most severely affected by the COVID-19 outbreak, experiencing sharp declines in tourist arrivals and revenue. This study explores the establishment of a customer-centric culture in local tourism enterprises in Manggarai Barat, with a focus on leadership, organizational structure, employee empowerment, communication, and strategic orientation. Using a qualitative approach, it examines case studies of Komodo Snorkel and Puri Sari Beach Hotel through in-depth interviews with senior management.The findings highlight the unique challenges of small, community-based businesses operating with limited financial resources while competing in an increasingly globalized market. Unlike larger organizations, their ability to implement customer-centric practices is shaped by leadership expertise, global exposure, and regional networks. Leaders play direct roles in service delivery, adapt strategies to evolving tourist needs, and foster collaborative cultures. Customer feedback, personalized services, and employee motivation are essential in sustaining satisfaction and generating positive word-of-mouth. Overall, the study contributes to human resource and strategic management literature by demonstrating how locally rooted firms can adopt customer-centric practices to strengthen competitiveness and resilience in Indonesia’s tourism sector.
Co-Authors Adi Masliardi Ani Rakhmanita Fadila, Daffa Raffi I Made Darsana Kusnara, Hasti Pramesti Muhammad Afif Novrianto, Andry Poetri, Keyka Pramelani Susanti, Putu Herny Wardana, Miko Andi Wijanarko, Adrian Yoraeni, Ani