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All Journal Santri : Jurnal Ekonomi dan Keuangan Islam International Journal of Economics and Management Sciences Jejak digital: Jurnal Ilmiah Multidisiplin
Tri Endang Yulianti
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Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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The Effect of Product Quality, Service Quality and Digital Marketing on Consumer Satisfaction of Harrum Mart Retail Stores Robi Santoso; Tri Endang Yulianti; Reni Diah Setiowati; Ilham Setio Wibowo
International Journal of Economics and Management Sciences Vol. 1 No. 3 (2024): August : International Journal of Economics and Management Sciences
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/ijems.v1i3.136

Abstract

In an increasingly advanced era in terms of digital marketing encouraging people to adapt to increasingly advanced technology, in the digital era purchase decisions can be made based on several applications that are often used by the public, currently, Harrum Mart retail stores are stores that sell their merchandise online and offline, in its use the quality of the product can describe the extent of the product's ability to meet the needs of consumers, , when the service is in accordance with consumer expectations, it can be said to be effective in increasing consumer satisfaction. Quality service should be carried out continuously in accordance with the needs of consumers and the company's goals. Based on the results of the study, it shows that there is no direct positive influence of Product Quality on Digital Marketing, there is no positive influence of Service Quality on Digital Marketing, there is a positive influence of Digital Marketing on Consumer Satisfaction, there is a positive influence of Product Quality on Consumer Satisfaction, there is a positive influence of Service Quality on Consumer Satisfaction Keywords: , , ,
Kinerja Keuangan BPR Syariah Ditinjau dari Aspek Pertumbuhan Ekonomi di Provinsi Lampung Ilham Setio Wibowo; Denny Kurniawan; Sastya Putri; Tri Endang Yulianti; Harits Kurniawan
SANTRI : Jurnal Ekonomi dan Keuangan Islam Vol. 2 No. 5 (2024): Oktober : SANTRI : Jurnal Ekonomi dan Keuangan Islam
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/santri.v2i5.897

Abstract

This study aims to use financial indicators to determine the effect of regional gross domestic product on the performance of Sharia BPR in Lampung. This survey method uses a quantitative descriptive survey whether the performance of the Lampung BPR SYARIAH will be influenced by Lampung's economic growth between January 2020 to December 2021. The population and sample are all BPR SYARIAH registered with the Financial Services Authority (OJK), and there are 11 BPR SYARIAH in the Lampung study area. So it can be said that the influence of KAP (X1) NPF (X2) ROA (X3) BOPO (X4) FDR (X5) CASH RATIO (X6) triggers the GRDP (Y). %, the remaining 1% is caused by other unavailable factors. The result of the f-test is known as the probability statistic F (0.017600). Because (0.05), it can be said that KAP, PAP, NPF, ROA, BOPO, FDR, and CASHRATIO together have a major influence on GRDP. And the partial significance test shows the value of Prob. KAP Ha1 was rejected because 0.05 < 0.0731, indicates a negative relationship, Prob value. NPF Ha2 is accepted because 0.0191 < 0.05 indicates a positive relationship, Prob value. ROA Ha3 is accepted because 0.0681 < 0.05 indicates a positive relationship, Prob value. BOPO Ha4 is rejected because 0.1055 < 0.05 indicates a negative relationship, Prob value. FDR Ha5 is accepted because 0.0398 < 0.05 indicates a positive relationship, Prob value. CASHRASIO Ha6 is accepted because 0.0235 < 0.05 indicates a positive relationship.
Analisis Hukum Bisnis Terhadap Strategi Inovasi Produk pada UMKM Kuliner di 38 B Banjarrejo Lampung Timur Fatma Afriyani; Tri Endang Yulianti
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 1 No. 4b (2025): JUNI-JULI
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/g47z1135

Abstract

Penelitian ini mengkaji secara komprehensif strategi inovasi produk dan dimensi hukum bisnis pada pelaku UMKM kuliner di wilayah 38 B Banjarrejo, Lampung Timur melalui pendekatan kombinasi kualitatif-kuantitatif. Temuan penelitian mengungkapkan bahwa penerapan inovasi produk melalui diferensiasi rasa, variasi menu, transformasi digital, dan prinsip keberlanjutan lingkungan berhasil meningkatkan pendapatan usaha sebesar 14-31% sekaligus memperkuat ketahanan bisnis (β=0,65; p<0,01). Namun demikian, hasil penelitian juga mengidentifikasi hambatan hukum yang signifikan, dimana hanya 20% pelaku UMKM yang telah mendaftarkan merek dagang dan 40% lainnya belum memenuhi standar formal keamanan pangan. Studi mendalam terhadap lima UMKM sampel berhasil mengungkap bahwa sinergi antara inovasi produk dan kepatuhan hukum (melalui sertifikasi BPOM dan implementasi UU ITE) mampu menciptakan keunggulan kompetitif yang nyata, sebagaimana terbukti pada kasus Martabak Pak Gondrong (ROI 1,8) dan Ayam Bakar Pak Roso (tingkat fluktuasi pendapatan hanya ±10%). Berdasarkan temuan tersebut, penelitian ini memberikan rekomendasi strategis berupa program bimbingan hukum terintegrasi, penguatan lingkungan inovasi, serta kebutuhan penelitian lebih lanjut mengenai model bisnis hybrid. Secara teoretis, penelitian ini berkontribusi pada pengembangan konsep "legal-by-design innovation" untuk UMKM kuliner, sekaligus memberikan implikasi praktis bagi penyusunan kebijakan pemberdayaan UMKM berbasis data empiris.  
Co-Authors Denny Kurniawan Fatma Afriyani Harits Kurniawan Ilham Setio Wibowo Reni Diah Setiowati Robi Santoso Sastya Putri