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All Journal Jurnal Dunia Pendidikan Jurnal Pengabdian Mandiri Jurnal bintang manajemen Epaper Bisnis: International Journal Entrepreneurship and Management International Journal of Business, Marketing, Economics & Leadership
Austin Alexander Parhusip
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Humanities Decision Sciences, Operations Research & Management Education Languange, Linguistic, Communication & Media Social Sciences Other

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Analysis of the Impact of the Atmosphere of the Place, Price Perception and Menu Variations on Customer Satisfaction of PT Panca Rasa Nusantara Austin Alexander Parhusip; Aisyah Azhar Adam
ePaper Bisnis : International Journal of Entrepreneurship and Management Vol. 1 No. 2 (2024): June : ePaper Bisnis : International Journal of Entrepreneurship and Management
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/epaperbisnis.v1i2.68

Abstract

This study aims to determine the effect of place atmosphere, price perception and menu variations on consumer satisfaction at PT Panca Rasa Nusantara. This type of research uses quantitative research methods with primary and secondary data sources. The number of samples in this study was 100 respondents who were determined using the Wibisono formula and purposive sampling technique, namely the technique of determining the sample based on certain considerations. This study uses SPSS 25.0 as a data processing tool. The results of this study indicate that partially the atmosphere of the place has no significant effect on consumer satisfaction, while price perceptions and menu variations partially have a positive and significant effect on consumer satisfaction. While simultaneously showing that the atmosphere of the place, perception of prices and menu variations together have a positive and significant effect on consumer satisfaction.
MANFAAT INDUSTRIAL VISIT DALAM MENINGKATKAN PENGETAHUAN MAHASISWA PADA PROSES PEMBUATAN TEH BUTONG Austin Alexander Parhusip; Aulia Ramadhani
JURNAL PENGABDIAN MANDIRI Vol. 4 No. 1: Januari 2025 (In Press)
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jpm.v4i1.9592

Abstract

Industrial visits are an effective educational method for increasing student knowledge, especially in the context of the Butong Tea making process at PT Perkebunan Nusantara IV. This activity provides an opportunity for students to see firsthand the production process and understand the various technical and managerial aspects involved. Through this visit, students can connect the theory learned in class with real practice in the field, thereby deepening their understanding of the food industry. This industrial visit was carried out in Sidamanik District, Simalungun Regency, North Sumatra. The methods used were interviews and observation. Data collection was carried out by means of interviews, and the data taken was qualitative which was then analyzed descriptively
Pengaruh Fitur Produk, Personal Selling dan Desain Produk Terhadap Kepuasan Pengguna Vivo di Kota Medan Rindy Anggraini Lubis; Austin Alexander Parhusip
Jurnal Dunia Pendidikan Vol 5 No 4 (2025): Jurnal Dunia Pendidikan
Publisher : LPPM Sekolah Tinggi Olahraga dan Kesehatan Bina Guna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55081/jurdip.v5i4.3678

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh fitur produk, personal selling dan desain produk terhadap kepuasan pengguna Vivo di Kota Medan. Jenis penelitian yang digunakan dalam penelitian ini adalah jenis penelitian kuantitatif. Pendekatan penelitian yang digunakan dalam penelitian ini adalah menggunakan pendekatan asosiatif. Adapun target penelitian ini adalah pengguna smartphone Vivo di Kota Medan. Teknik pengumpulan data yang digunakan dalam penelitian adalah menggunakan kuisioner, wawancara dan observasi. Dalam penentuan sampel penelitian penulis menggunakan rumus lemeshow yang dimana secara otomatis jumlah sampel yang diperoleh sebanyak 100 sampel. Sumber data yang digunakan dalam penelitian ini menggunakan sumber data primer dan sumber data sekunder. Berdasarkan hasil uji parsial maka pada variabel fitur produk tidak berpengaruh dan signifikan terhadap kepuasan pengguna Vivo diperoleh nilai sebesar Thitung 1,414 < 1,984 Ttabel, lalu pada variabel personal selling berpengaruh positif dan signifikan terhadap kepuasan pengguna diperoleh nilai sebesar Thitung 2,219 > 1,984 Ttabel, dan pada variabel brand image berpengaruh positif dan signifikan terhadap kepuasan pengguna dengan nilai Thitung 5,032 > 1,984 Ttabel. Hasil pengujian secara simultan diketahui bahwa variabel fitur produk (X1), personal selling (X2) dan desain produk (X3) secara bersama-sama berpengaruh positif dan signifikan terhadap kepuasan pengguna smartphone Vivo di Kota Medan.
Pengaruh Kualitas, Kepuasan, Dan Kepercayaan Terhadap Loyalitas Pelanggan Paket Internet Simpati (Studi Pada Mahasiswa Universitas Potensi Utama) Leni Nadiya Lubis; Austin Alexander Parhusip
Jurnal Bintang Manajemen Vol. 1 No. 1 (2023): Maret: Jurnal Bintang Manajemen
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jubima.v1i1.1134

Abstract

Customer loyalty is a customer's commitment to a brand, store or supplier based on a very positive nature. And customer loyalty consists of several variables, namely: quality, satisfaction and trust. This study aims to determine and analyze the effect of quality, satisfaction, and trust on customer loyalty with internet packages of sympathy (study on major potential university students) as of April 1, 2022. This study used 152 respondents as research samples. By using a random sampling technique using the Slovin formula and processing data using SPSS Version 26. Based on the results of the analysis, it can be seen that the three variables used in this study proved to have a positive and significant influence on customer loyalty. And through the results of this test, it can be seen that the test value of the Adjusted R Square coefficient of determination is 0.502 which means that 50.2% of customer loyalty there are factors obtained, namely quality, satisfaction, and trust. While the remaining 100% - 50.2% = 49.8% is explained by other variables such as price, promotion, and brand image which are not examined in this study.
The Effect Of Total Asset Turnover, Debt To Equity Ratio, And Current Ratio On Return On Equity In The Plastic And Packaging Sub-Sector Listed On The Stock Exchange Indonesia Effects Period 2019-2022 Raysa Alifia; Austin Alexander Parhusip
International Journal of Business, Marketing, Economics & Leadership (IJBMEL) Vol. 1 No. 4 (2024): November : International Journal of Business, Marketing, Economics & Leadership
Publisher : LPPM STIE Kasih Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70142/ijbmel.v1i4.252

Abstract

This study was conducted to understand how Total Asset Turnover (TATO), Debt to Equity Ratio, and Current Ratio affect the overall Return On Equity (ROE) in plastic and packaging companies listed on the Indonesia Stock Exchange between 2019 and 2022. This study uses a quantitative method by the author. The data used in this study consists of the annual financial reports of the Plastic and Packaging sub-sector listed on the Indonesia Stock Exchange during the period 2019 to 2022. There are 8 companies used as samples in this study. Based on data from the research table, the Total Asset Turnover (X1) variable is proven to have a partial and significant effect on the Return On Equity of the plastic and packaging sub-sector listed on the IDX. Data from the research table shows that the Debt to Equity Ratio variable has a negative but insignificant effect on the Return On Equity of plastic and packaging sub-sector companies listed on the IDX. Based on data from the research table, it can be seen that the Current Ratio variable partially does not have a significant effect on the Return On Equity in the plastic and packaging sub-sector on the IDX. The conclusion of this discussion shows that Total Asset Turnover (X1), Debt to Equity Ratio (X2), and Current Ratio (X3), all have a significant and simultaneous influence on Return On Equity in the Plastics and Packaging sub-sector listed on the Indonesia Stock Exchange from 2019 to 2022.
Co-Authors Aisyah Azhar Adam Aulia Ramadhani Leni Nadiya Lubis Raysa Alifia Rindy Anggraini Lubis