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All Journal Bussman Journal : Indonesian Journal of Business and Management TOFEDU: The Future of Education Journal
Fitriya, Sri
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Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Other

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The SWOT Analysis-Based MSME Management Model Fitriya, Sri; Emelinda, Emelinda
The Future of Education Journal Vol 3 No 5 (2024)
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah Yayasan Pendidikan Tumpuan Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61445/tofedu.v3i5.369

Abstract

Micro, Small, and Medium Enterprises (MSMEs) are the foundation of the nation's economy, but their development has been less than promising due to poor management of their operations. Inadequate management results in the inability of MSMEs to grow and improve their standards, and they struggle to manage their businesses effectively and efficiently. The tendency for MSMEs to be family-run contributes to a lack of professionalism in their operations. The long-term objective of this research is to develop a management model that can be practically applied by MSMEs to support productivity and business development. In general, MSME business management (marketing, production, human resources, and finance) can be implemented by providing training to MSME actors. Over time, MSMEs need to be closely monitored to ensure proper management practices are followed. Based on the SWOT analysis conducted, strategies have been identified to provide training in all aspects of management, considering the lack of knowledge within MSMEs. Introducing information technology is also an approach to technology-based marketing.
The Analysis of the Development of Lake Kerinci Tourism Objects on the Economic Impact of the Community in Sanggaran Agung Village, Danau Kerinci District Fitriya, Sri
The Future of Education Journal Vol 4 No 7 (2025)
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah Yayasan Pendidikan Tumpuan Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61445/tofedu.v4i7.861

Abstract

Indonesia is a country that has natural beauty and cultural diversity, so it is necessary to improve the tourism sector. Tourism is a sector that plays an important role in efforts to increase regional income and the income of people who are tourism actors. This study aims to determine what strategies are taken by the Kerinci Regency government through the development and management of the Kerinci Lake tourist attraction which has an impact on improving the economy of the Sanggaran Agung village community located around the Kerinci Lake tourist attraction. The type of data used is primary data with data collection through interviews. Data is processed using the SWOT Analysis method. The results of the study indicate that important strategies that can be carried out in the development of the Kerinci Lake tourist attraction are to provide facilities and organize and repair the facilities and infrastructure of tourist attractions, increase tourist attractions and interesting photo spots at tourist attractions, and develop UMKM and business actors who produce and provide souvenirs and culinary specialties of Kerinci and make the community a professional manager of tourist accommodation services by maintaining strengths and optimizing opportunities while improving weaknesses and anticipating existing threats. The method used to increase community income through the development and management of the Kerinci Lake tourist attraction is to increase the number of tourist visits, adequate governance/infrastructure and community services and a well-maintained environment.
Pengaruh Brand Ambassador Dan Tagline “Gratis Ongkir” Shopee Terhadap Keputusan Pembelian Efdison, Zefri; Efridozel, Rahul; Fitriya, Sri; Yadewani, Dorris; Harahap, Erni Febrina
Bussman Journal : Indonesian Journal of Business and Management Vol. 5 No. 3 (2025): Bussman Journal | September - Desember 2025
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v5i3.490

Abstract

In the modern era, society's dependence on technology, particularly the internet, has brought significant changes in lifestyle, including shopping behavior. E-commerce, as a form of electronic commerce, is rapidly evolving as a mechanism for exchanging goods and services over the internet. This study aims to measure the influence of brand ambassadors and the "Gratis Ongkir" (Free Shipping) tagline of Shopee on the purchasing decisions of STIE Sakti Alam Kerinci students. The research results indicate a relatively low impact of both factors, with a Coefficient of Determination value of 14.3%. Despite being low, this value provides an initial overview of the extent to which the model can explain variations in students' purchasing decisions. The analysis reveals that the partial influence of brand ambassadors on purchasing decisions is 0.41%, while the "Gratis Ongkir" tagline has an impact of 0.34%. Although these figures are relatively low, it is essential to note that low values do not necessarily reflect insignificance. The reduced impact could be influenced by complex factors and variables not measured in the study. The Coefficient of Determination value of 14.3% indicates that the constructed model can explain a small portion of the variation in purchasing decisions among STIE Sakti Alam Kerinci students
Co-Authors Dorris Yadewani Efdison, Zefri Efridozel, Rahul Emelinda, Emelinda Erni Febrina Harahap