Article Per Year (5 Year)
p-Index From 2020 - 2025
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All Journal Management Studies and Entrepreneurship Journal (MSEJ) Formosa Journal of Multidisciplinary Research (FJMR)
Nasution, Ahmad Syarif
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Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Education Social Sciences

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Pengaruh Pengalaman Komunitas terhadap Komitmen Komunitas Merek pada komunitas Sampoerna Retail Community Medan 2 Nasution, Ahmad Syarif; hermawan, Indra; Situmorang, Syafrizal Helmi; Sembiring, Beby Karina Fawzea
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.5224

Abstract

This research aims to explore the relationship between community experience and brand community commitment within the context of offline brand communities. Employing a quantitative approach with a survey method, the study investigates the mediating effect of community experience on brand community commitment. The sample using 80 members of the Sampoerna Retail Community in Area Medan 2, Preliminary analysis indicates a moderate positive correlation between community experience and brand community commitment, with community experience explaining approximately 57.9% of the variability in brand community commitment. This research provides valuable insights into the relationship between community experience and brand community commitment in offline settings. The findings have implications for businesses aiming to strengthen brand community commitment and foster brand loyalty within offline brand communities.
Optimizing Gold-Pawn Decisions: The Role of Marketing Mix, E-Mas Services, and Brand Image at Bank BSI KCP Medan Adam Malik Nasution, Ahmad Syarif; Rini, Endang Soelistya; Fadli, Fadli
Formosa Journal of Multidisciplinary Research Vol. 4 No. 1 (2025): January 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjmr.v4i1.12840

Abstract

This study examines the influence of the marketing mix and E-Mas services on gold pawn decisions, with brand image as an intervening variable, at Bank Syariah Indonesia (BSI) KCP Medan Adam Malik. Employing an associative quantitative approach, the study surveyed 154 respondents selected using Slovin's formula. Data collection involved questionnaires for primary data and documentation studies for secondary data. Structural Equation Modeling (SEM) using SmartPLS 3.0 was applied for analysis. The findings reveal that the marketing mix and E-Mas services positively and significantly affect brand image and gold pawn decisions. Additionally, brand image mediates their impact on gold pawn decisions. The results highlight practical strategies to improve marketing approaches and optimize digital gold pawn services to enhance customer satisfaction and decision-making.
Co-Authors Fadli Fadli INDRA HERMAWAN Rini, Endang Soelistya Sembiring, Beby Karina Fawzea Situmorang, Syafrizal Helmi