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p-Index From 2020 - 2025
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All Journal Management Studies and Entrepreneurship Journal (MSEJ) Journal of Educational Management Research Journal of Business Management
Sembiring, Beby Karina Fawzea
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Pengaruh Pengalaman Komunitas terhadap Komitmen Komunitas Merek pada komunitas Sampoerna Retail Community Medan 2 Nasution, Ahmad Syarif; hermawan, Indra; Situmorang, Syafrizal Helmi; Sembiring, Beby Karina Fawzea
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.5224

Abstract

This research aims to explore the relationship between community experience and brand community commitment within the context of offline brand communities. Employing a quantitative approach with a survey method, the study investigates the mediating effect of community experience on brand community commitment. The sample using 80 members of the Sampoerna Retail Community in Area Medan 2, Preliminary analysis indicates a moderate positive correlation between community experience and brand community commitment, with community experience explaining approximately 57.9% of the variability in brand community commitment. This research provides valuable insights into the relationship between community experience and brand community commitment in offline settings. The findings have implications for businesses aiming to strengthen brand community commitment and foster brand loyalty within offline brand communities.
The Influence of Learning Agility, Ambidexterity, and Organizational Climate on Employee Performance through Digital Transformation at the Financial and Development Supervisory Agency (BPKP) of North Sumatra Province Serena, Rosari Oktoria; Siahaan, Elisabet; Sembiring, Beby Karina Fawzea
Journal of Business Management Vol. 3 No. 1 (2025): August
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jobm.v3i1.157

Abstract

Employee performance at the BPKP Representative Office of North Sumatra has not yet reached an optimal level, as indicated by several organizational targets that remain unmet. This challenge has become increasingly critical amidst the rapid acceleration of digital transformation, which demands strong learning agility, flexibility in work approaches, and the establishment of an organizational environment that supports change. This study aims to analyze the influence of Learning Agility, Ambidexterity, and Organizational Climate on Employee Performance, with Digital Transformation as a mediating variable, among employees at BPKP North Sumatra. A quantitative approach was employed using the Partial Least Squares Structural Equation Modeling (PLS-SEM) method. Data were collected from 125 active auditors through questionnaires developed based on validated theoretical dimensions and empirical indicators. The results indicate that Learning Agility and Organizational Climate are the most significant factors influencing employee performance. Digital Transformation also has a significant direct impact on employee performance and plays a strategic mediating role by linking individual and organizational characteristics to performance outcomes. This study contributes theoretically to the reinforcement of digital-based organizational behavior models and provides practical implications for human resource strategies, work culture development, and institutional policy in support of technology-driven bureaucratic reform. Future research is recommended to expand the study objects and adopt broader methodological approaches to generate more contextual and applicable insights.
Determinants of Student Decisions in Choosing A College: A Case Study Amelia, Dafina; Sembiring, Beby Karina Fawzea; Dalimunthe, Doli Muhammad Jafar
Journal of Educational Management Research Vol. 4 No. 6 (2025)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jemr.v4i6.1438

Abstract

Education plays a crucial role in human resource development, and students' decisions about which university to attend influence the quality of the education they receive. This study aims to analyze the impact of social media, campus reputation, academic service quality, and tuition fees on students' decisions in choosing Al-Azhar University Medan. A quantitative approach using multiple linear regression was used to analyze data from questionnaires completed by 289 respondents. The results showed that all four variables significantly influenced students' decisions. Social media and academic service quality had the most significant influence, followed by tuition fees and campus reputation. This study suggests the importance of integrating digital marketing and improving service quality to attract prospective students. This study's contribution enriches the understanding of the factors influencing student decisions, particularly at private universities. It can serve as a basis for developing more effective marketing strategies in higher education. Future research can expand the scope by considering external factors.
Co-Authors Amelia, Dafina Dalimunthe, Doli Muhammad Jafar INDRA HERMAWAN Nasution, Ahmad Syarif Serena, Rosari Oktoria Siahaan, Elisabet Situmorang, Syafrizal Helmi