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All Journal Management Studies and Entrepreneurship Journal (MSEJ) Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Sudrajat, Putri Alviyana Dewi
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Online Customer Review Dan Kualitas Informasi Terhadap Keputusan Pembelian Dengan E-Trust Sebagai Variabel Intervening Pada Fitur Shopee Live Sudrajat, Putri Alviyana Dewi; Nurlenawati, Netti; Triadinda, Dexi
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.5723

Abstract

This research aims to find out how online customer reviews affect E-Trust, find out the effect of information quality on E-Trust, find out how E-Trust influences purchasing decisions, find out how online customer reviews influence purchasing decisions through E-Trust as an intervening variable, and find out the quality of information influences purchasing decisions via E-Trust as an intervening variable. This research method is quantitative by distributing questionnaires to 180 respondents via Google Form. In this research, researchers used path analysis with the help of the SmartPLS 3.0 application. The population in this research were 180 Shopee Live IKIACES customers. The results of the research obtained were the direct influence of online customer reviews on e-trust has a positive and significant effect, as well as the direct influence of information quality on e-trust has a positive and significants effect. The influences of e-trust on purchasing decisions also has a positive and significants effect. The research results for the e-trust variable intervening variable in this research are able to act as mediation so that it can strengthen the influence of online customer reviews (X1) and information quality (X2) which are independent variables on purchasing decisions as the dependent variable.
ANALISIS MANAJEMEN PERSEDIAAN PADA BASRENG (BASO GORENG) DI UNIVERSITAS BUANA PERJUANGAN KARAWANG Suherman, Ujang; Wahyuni, Desi Tri; Sudrajat, Putri Alviyana Dewi; Srimaharani, Srimaharani; Dewi, Syifa Aulia
Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Vol. 2 No. 1 (2024): Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Publisher : Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.572349/neraca.v2i1.686

Abstract

Penelitian ini bertujuan untuk melakukan analisis terhadap manajemen persediaan Basreng (Baso Goreng) di lingkungan Universitas Buana Perjuangan Karawang. Melalui pendekatan analisis, penelitian ini mengeksplorasi efisiensi perencanaan persediaan, pengelolaan inventaris, dan strategi pengadaan bahan baku. Temuan penelitian memberikan wawasan tentang pola permintaan, potensi peningkatan efisiensi operasional, serta identifikasi peluang strategis untuk meningkatkan kinerja manajemen persediaan. Implikasi hasil penelitian ini memberikan landasan bagi pengembangan strategi manajemen persediaan yang lebih efektif dalam mendukung operasional Basreng di lingkungan kampus.
Co-Authors Dewi, Syifa Aulia Netti Nurlenawati Srimaharani, Srimaharani Suherman, Ujang Triadinda, Dexi Wahyuni, Desi Tri