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All Journal AJAD : Jurnal Pengabdian kepada Masyarakat Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) Sinergi International Journal of Accounting and Taxation Sinergi International Journal of Economics Moneta : Journal of Economics and Finance Commercium: Journal of Business and Management Summa : Journal of Accounting and Tax
Paramita, Veronika Santi
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences Other

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Penyuluhan Manfaat Tanaman Obat Tradisional dan Pengelolaan Website Paguyuban Jamu Manunggal Kota Cimahi Faramayuda, Fahrauk; Ilyas, Ridwan; Paramita, Veronika Santi; Windyaswari, Ari Sri; Ismail, Nursafira Khairunnisa; Akbar, Tzazkia Febriyana; Putri, Dhiffa Namira Alifia; Adriana, Reyhan
AJAD : Jurnal Pengabdian kepada Masyarakat Vol. 4 No. 3 (2024): DECEMBER 2024
Publisher : Divisi Riset, Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59431/ajad.v4i3.378

Abstract

Paguyuban Jamu Manunggal Cimahi is located at Gang M. Ardjo No.224. Based on the initial survey, the problem was identified that knowledge about the benefits of traditional medicinal plants was still limited. In addition, the sales of products are still ineffective because the marketing is still carried out conventionally. This underlies the need for counseling on the benefits of traditional medicinal plants and website management at Paguyuban Jamu Manunggal which aims to increase the knowledge of the participants and to expand the target market. The counseling activity was carried out on October 08, 2023 which began with a pre-test, presentation, post-test, and workshop. Based on the test results, it can be concluded that the counseling activities can significantly increase the knowledge of the participants, this is indicated by the average value of the pre-test and post-test which was originally 60 to 95.3.
The Role of Financial Literacy in Moderating the Relationship between Financial Behavior and Investment Decisions of Indonesian Women Investors Nurul Sani; Paramita, Veronika Santi
Moneta : Journal of Economics and Finance Vol. 2 No. 4 (2024): October 2024
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/moneta.v2i4.438

Abstract

The investment market in Indonesia has shown significant improvement in recent years, with the participation of female investors dominating. However, this phenomenon is not comparable to the high number of victims of illegal investment, which women also dominate. This study examines how financial literacy affects the relationship experienced by regret, herding behaviour, and risk tolerance when making investing decisions. This study employs a quantitative methodology with a cohort of Indonesian women investors who fit specific requirements. One hundred respondents were selected using the judgmental sampling technique. To analyse the data, Moderated Regression Analysis was used (MRA). The research results show that experienced regret, herding behaviour, and risk tolerance positively influence investment decisions. Apart from that, financial literacy has been proven to moderate the relationship between experienced regret, herding behaviour, and risk tolerance on investment decisions among female investors in Indonesia. These findings shed crucial light on how financial literacy may mitigate the variables influencing Indonesian women investors' investment choices.
The Effect of Environmental Social Governance (ESG) Disclosure on Firm Value with Profitability and Firm Size as Moderation Variables Adhia, Lusy Laila; Paramita, Veronika Santi
Moneta : Journal of Economics and Finance Vol. 3 No. 1 (2025): January 2025
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/moneta.v3i1.444

Abstract

Global warming occurs due to greenhouse gas emissions and carbon emissions that impact climate change, the environment, social life, and the economy. The banking sub-sector plays an important role in sustainability. However, several banks provide financing to firms that are indicated to damage the environment so that they can reduce the firm's value. The value of firms in the banking sub-sector for the 2019-2023 period has decreased. This study looks at how firm value is affected by environmental, social, and governance (ESG), with firm size and profitability as moderating factors. Quantitative method with descriptive and causal approaches. Secondary data sources were obtained from financial statements and sustainability reports. The population includes 47 banks listed on the IDX 2019-2023, with 16 companies as samples, which were selected using purposive sampling. Then statistical analysis tools, such as MRA and panel data regression, were used to analyze the data. The findings show ESG has an adverse impact on firm value. Return on assets cannot reduce the effect of ESG disclosure on firm value. Firm size can enhance the effect of ESG disclosure on firm value.
The Influence of Environmental Social Governance, Firm Size, and Profitability on Firm Value Rama, Mayliesya Hielmy Duisyah; Paramita, Veronika Santi
Moneta : Journal of Economics and Finance Vol. 3 No. 1 (2025): January 2025
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/moneta.v3i1.445

Abstract

Global warming has grown significantly in importance as a critical environmental issue in recent years. This trend presents a considerable challenge for businesses. In an effort to increase awareness of sustainability, the Indonesia Stock Exchange launched the SRI-KEHATI Index, a stock index that includes companies that meet ESG criteria. Between 2019 and 2023, the worth of companies included in the index has shown a declining trend. This study examines the relationship of firm value with ESG, firm size, and profitability using secondary data from sustainability reports and financial statements. This study uses a quantitative approach that combines descriptive and causal methodologies. The study’s population is 43 companies, a selection of 11 companies was made as samples through purposive sampling techniques. The analysis technique applied is panel data regression. In conclusion, firm value is negatively affected by ESG, although firm size does not have an impact. ROA positively impacts firm value.
The Influence of Social Media Marketing, Brand Engagement, and Product Quality on Purchase Decisions Mediated by Purchase Intention (Case Study of Wardah Lipstick Products in Bandung City) Zahro, Ardhya Arifah; Paramita, Veronika Santi
JOURNAL OF MANAGEMENT, ACCOUNTING, GENERAL FINANCE AND INTERNATIONAL ECONOMIC ISSUES Vol. 4 No. 2 (2025): MARCH
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/marginal.v4i2.1629

Abstract

Cosmetics are a very important need for women to maintain their beauty. Due to diverse consumer demand for cosmetics, manufacturers create various cosmetic variants. However, it is different with wardah lipsticks which have experienced a decrease in the sales index according to the top brand index. This research focuses on analyzing how social media marketing, brand engagement, and product quality impact the decision to purchase Wardah lipstick products in Bandung, with purchase intention playing a role as a mediator. The study employs a quantitative methodology and utilizes purposive sampling to gather data from 100 respondents, determined using the Lemeshauw formula. Respondents are Wardah lipstick users in the millennial and Gen Z age ranges. The analysis in this study uses multiple regression and path analysis. The findings reveal that social media marketing, brand engagement and product quality positively significantly affect purchase intention. Social media marketing positively and significantly affect purchasing decisions. Meanwhile, brand engagement and product quality have no effect on purchasing decisions. Purchase intention plays a role in mediating the influence of social media marketing, brand engagement, and product quality on purchase decisions. This study found that purchase intention greatly affects the purchase decision. This study emphasizes the important role of social media marketing, brand engagement, and product quality in consumer decision-making when buying products, especially in the competitive cosmetics market.
The Influence of Environmental Social Governance, Green Investment, and Profitability on Firm Value: Study on the SRI-KEHATI Index (2019-2023) Hasanah , Nurlaila Luthfiyah; Paramita, Veronika Santi
Sinergi International Journal of Economics Vol. 3 No. 1 (2025): February 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/economics.v3i1.408

Abstract

 The purpose of this study is to analyse the factors that affect the value of companies in the SRI-KEHATI index for the 2019-2023 period. Researchers suspect that ESG, GI, and Profitability factors affect the firm's value. The leading indicator used to assess how a firm is performing and valued by investors is the stock price. Stock prices on the SRI-KEHATI index fluctuated from 2019-2023. From 2022 to 2023, the stock price of the SRI-KEHATI index tended to increase in line with public awareness of the environment, but the firm's value in both years decreased. The development of eco-friendly industries has now become a global trend, so companies that have implemented ESG and GI principles are believed to be able to grow and attract the interest of many investors. The quantitative method with descriptive analysis of causality is the method used in this study; the data source is secondary, and the type of data is the panel. The researcher used the purposive sampling technique to determine 15 companies selected as a sample. Researchers analyse the data using quantitative analysis. The findings of the study show that ESG has a negative impact on firm value, GI does not affect firm value, and firm value is positively affected by ROE. Meanwhile, ESG, GI, and ROE simultaneously affect a firm's value.
The Influence of Environmental Social Governance (ESG), Profitability, and Capital Structure on Firm Value in IDX ESG Leaders (2020-2023) Safitri, Ranisa Nur; Paramita, Veronika Santi
Sinergi International Journal of Economics Vol. 3 No. 1 (2025): February 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/economics.v3i1.410

Abstract

This research examines the firm value on the IDX ESG Leaders index, launched in 2020, and reflects businesses prioritizing ESG principles in their operations. The launch of the index comes amid global economic challenges due to the COVID-19 pandemic, making it relevant to explore how companies can maintain value in volatile markets. The value of IDX ESG Leaders companies declined during 2020-2023. The factors causing the drop in valuation for IDX ESG Leader are allegedly ESG, profitability, and capital structure. With increasing attention to sustainability and social responsibility, ESG is becoming essential in investment decisions. A quantitative strategy based on descriptive causality analysis is used in this study. The data utilized in this study is panel data sourced from secondary materials. The research focuses on companies listed on the IDX ESG Leaders index from 2020 to 2023, encompassing 49 companies. A purposive sampling technique was employed to select a sample of 13 companies. Data analysis was conducted using panel data regression. The findings indicate that ESG has a negative impact on firm value, while profitability positively influences firm value. Additionally, capital structure does not significantly affect firm value. Collectively, ESG, profitability, and capital structure do influence firm value. The study concludes that companies should reconsider their strategies in managing ESG, profitability, and capital structure to enhance their value in the eyes of investors, particularly in an increasingly competitive market.
The Effect of ESG Disclosure, Green Investment, and Carbon Emission Disclosure on the Value of Energy Companies in Indonesia: Analysis for the 2019-2023 Period Putri, Alyssa Aulya; Paramita, Veronika Santi
Sinergi International Journal of Accounting and Taxation Vol. 3 No. 1 (2025): February 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijat.v3i1.406

Abstract

This study aims to examine firm value in the energy sector during 2019-2023. Climate change remains one of the world's most urgent and long-term environmental problems. The energy sector contributes significantly to total emissions, with a high dependence on fossil fuels, particularly coal. The average enterprise value of the energy sector fluctuated from 2019 to 2023. Examination of the influence of ESG disclosure, green investment, and carbon emission disclosure on firm value in the energy sector from 2019 to 2023 is appropriately stated in this study. Climate action is now used as one of the investment considerations by investors as part of the response to the Sustainable Development Goals (SDGs). This quantitative study uses descriptive causality approaches. It uses panel data as a secondary source and examines energy firms registered on the Indonesia Stock Exchange between 2019 and 2023. A purposive sampling method is applied to select nine energy sector companies as samples. Researchers used panel data regression. The study findings show that firm value is not affected by ESG disclosure. Furthermore, firm value is positively impacted by green investment and carbon emission disclosure. ESG Disclosure, Green Investment, and Carbon Emission Disclosure simultaneously affected firm value.
The Effect of Environmental Social Governance, Good Corporate Governance, and Capital Structure on the Firm Value of Basic Material Companies in Indonesia (2019-2023) Agustin, Fasya Nur Aini; Paramita, Veronika Santi
Sinergi International Journal of Accounting and Taxation Vol. 3 No. 1 (2025): February 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijat.v3i1.407

Abstract

This study seeks to examine firm value in the basic material sector companies from 2019 to 2023. During the 2019-2023 period, the value of the basic material sector companies tended to decrease. The objective of this research is to examine whether the firm value of basic material sector companies listed on the IDX for the 2019-2023 period is influenced or not by Environmental Social Governance, Managerial Ownership, Institutional Ownership, Audit Committee, and Debt to Equity Ratio. This study employs a quantitative approach featuring descriptive causality analysis, utilizing panel data obtained from secondary sources. The researcher determined the basic materials sector as the population and eight companies as the sample. The purposive sampling method was used to conduct this sampling. Panel data regression is applied by the researcher to analyze the data. The findings indicate that partially that ESG, along with managerial and institutional ownership positively affects the value of the firm. However, firm value does not seem to be impacted by the audit committee and DER. Simultaneously, firm value is affected by ESG, managerial ownership, institutional ownership, audit committee, and DER.
The Influence of Brand Image, Product Quality, and Service Quality on Kredit Guna Bakti (KGB) Loan Decisions for TNI AD Customers at Bank BJB Cimahi Branch Siska Lesanuari; Paramita, Veronika Santi
Sinergi International Journal of Economics Vol. 3 No. 1 (2025): February 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/economics.v3i1.404

Abstract

The increasing competition in the globalised business era requires all banks to innovate and provide the best services to their customers continuously. This is also felt by Bank BJB Cimahi Branch, which faces the challenge of a decline in interest from Indonesian Army (TNI AD) customers toward the Kredit Guna Bakti (KGB) loan product, despite offering various advantages such as competitive interest rates and quality services. This study aims to analyze the influence of brand image, product quality, and service quality on the credit decisions of Indonesian Army (TNI AD) customers using the Kredit Guna Bakti (KGB) facility at Bank BJB Cimahi Branch. Using a quantitative approach and random sampling method, data from 78 respondents were analyzed through multiple linear regression tests. The results show that brand image, product quality, and service quality positively and significantly impact credit decisions both individually and simultaneously. These findings emphasize the importance of strengthening brand image, product innovation, and improving service quality in influencing customer decisions. This study provides practical contributions to Bank BJB in designing more effective marketing and service strategies to increase customer interest in the KGB facility.
Co-Authors Adhia, Lusy Laila Adriana, Reyhan Agustin, Fasya Nur Aini Akbar, Tzazkia Febriyana Ari Sri Windyaswari, Ari Sri Fahrauk Faramayuda, Fahrauk Fauziyah, Rifa Hasanah , Nurlaila Luthfiyah Intan, Tamara Ismail, Nursafira Khairunnisa Nasuha, Aufa Fitriannauroh Nurul Sani Purnama Sari, Siti Nuralisya Putri, Alyssa Aulya Putri, Dhiffa Namira Alifia Rama, Mayliesya Hielmy Duisyah Ridwan Ilyas Safitri, Ranisa Nur Siska Lesanuari Zahro, Ardhya Arifah