Article Per Year (5 Year)
p-Index From 2020 - 2025
0.882
P-Index
This Author published in this journals
All Journal Jurnal Ekonomi, Teknologi dan Bisnis Journal of Social Science Jurnal Multidisiplin Indonesia Asian Journal of Social and Humanities
Gularso, Kurnadi
Unknown Affiliation
Astronomy Chemistry Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mechanical Engineering Physics Public Health Social Sciences Veterinary

Published : 5 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 5 Documents
Search

 1 
The Effect of Brand Image and Nutrition Label on The Purchase Intention of Lawson's Ready-To-Eat Minimarket Products Mediated By Price Arlansah, Ripki; Gularso, Kurnadi
Asian Journal of Social and Humanities Vol. 2 No. 12 (2024): Asian Journal of Social and Humanities
Publisher : Pelopor Publikasi Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/ajosh.v2i12.402

Abstract

This study examines the influence of brand image and nutrition label on purchase intention for ready-to-eat products with price as a mediating factor. The data was collected through a non-probability sampling method using a google form online questionnaire, with a total 164 respondent who had purchased ready-to-eat Minimarket Lawson products. This study utilized Partial Least Square SEM. brand image and nutrition label variables as dependent variables, purchase intention as independent variables, and price as a mediating variable. The results of this study indicate that brand image has a positive and significant effect on price, nutrition label has a positive and significant effect on price, brand image has a positive and significant effect on purchase intention, nutrition label has a positive and significant effect on purchase intention, price has a positive and significant effect mediating brand image on purchase intention, price has a positive and significant effect mediating nutrition label on purchase intention.
The Influence of Digital Fatigue and Occupational Stress on Quiet Quitting in Generation Y and Z in the Agency Industry Kartika, Leni Ajeng; Gularso, Kurnadi; Pangaribuan, Christian Haposan
Jurnal Multidisiplin Indonesia Vol. 4 No. 8 (2025): Jurnal Multidisiplin Indonesia
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jmi.v4i8.2420

Abstract

This research investigates the influence of digital fatigue on quiet quitting among Generation Y and Z employees in the agency industry, with occupational stress as a mediating variable. The study sampled 236 respondents from various divisions predominantly under contract employment and using digital technology intensively (10-12 hours daily). Validity and reliability tests confirmed the soundness of the measurement instruments. Structural Equation Modeling (SEM) analysis showed that digital fatigue significantly increases occupational stress and quiet quitting behaviors. Occupational stress also partially mediates the relationship between digital fatigue and quiet quitting. These findings highlight the critical impact of digital workloads on employee engagement and underline the need for managerial strategies to mitigate digital fatigue and occupational stress to enhance work productivity and reduce quiet quitting. The study contributes to practical solutions for managing employee well-being in highly digital and demanding agency work environments.
The Influence of Use of Technology, Flexitime, and Tele Working on Employee Performance with Work-Life Balance as a Mediating Variable Liana Suhandi, Catherine; Gularso, Kurnadi
Journal of Social Science Vol. 5 No. 5 (2024): Journal of Social Science
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jss.v5i5.918

Abstract

This study aims to examine the influence of Use Of Technology, Flexitime, and Tele Working on the performance of Generation Z employees in the Tangerang and Jakarta areas, with work-life balance as a mediating variable. Adopting a quantitative approach, this study used questionnaires distributed to Gen Z employees from various industrial sectors. Data analysis was conducted using regression techniques and mediation analysis. The results showed that Use Of Technology, Flexitime, and Tele Working significantly contributed to the performance of Gen Z employees in the region. In addition, work-life balance was shown to mediate the relationship between these factors and Gen Z employee performance. These findings provide important insights for organizations and HR managers in designing policies and strategies that suit the preferences and needs of the younger generation in a rapidly changing work environment. This research also has the potential to contribute to the literature on human resource management, especially in the context of youth work and Use of Technology
The Effect Of Incentive, Technology Readiness, And Charging Infrastructure On Electric Vehicle Adoption Mediated By Perceived Behavior Control (Empirical Study: Intention To Adopt Electric Vehicles In Jakarta And Its Surroundings) Wiejaya, Hendra; Gularso, Kurnadi
Jurnal Ekonomi Teknologi dan Bisnis (JETBIS) Vol. 3 No. 9 (2024): JETBIS : Journal Of Economics, Technology and Business
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/jetbis.v3i9.141

Abstract

Today, the world faces crucial challenges such as the energy crisis, air pollution, and greenhouse gas emissions. The transportation sector is considered a major contributor to these problems, which is driving climate change in various cities. To achieve the goal of zero emissions, electric vehicles are positioned as the transportation solution of the future and need to be widely adopted around the world. This researche focuses on analyzing the factors that affect the intention to adopt electric vehicles, with variables such as Incentive, Charging Infrastructure, Technology Readiness, Perceived Behavior Control, and intention to adopt. The goal is to understand how these factors contribute to shaping people's decisions to use electric vehicles. This study uses a quantitative approach with a sample of at least 150 respondents. Data collection was carried out through an online questionnaire, and data analysis was carried out using the structural equation modeling (SEM) method with Smart-PLS (Partial Least Squares Structural Equations Modeling) software version 3.0 Testing of validity, reliability, and goodness of fit was carried out to ensure the quality of the model.
The Effect Of Incentive, Technology Readiness, And Charging Infrastructure On Electric Vehicle Adoption Mediated By Perceived Behavior Control (Empirical Study: Intention To Adopt Electric Vehicles In Jakarta And Its Surroundings) Wiejaya, Hendra; Gularso, Kurnadi
Jurnal Ekonomi Teknologi dan Bisnis (JETBIS) Vol. 3 No. 9 (2024): Jurnal Ekonomi, Teknologi dan Bisnis
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/jetbis.v3i9.141

Abstract

Today, the world faces crucial challenges such as the energy crisis, air pollution, and greenhouse gas emissions. The transportation sector is considered a major contributor to these problems, which is driving climate change in various cities. To achieve the goal of zero emissions, electric vehicles are positioned as the transportation solution of the future and need to be widely adopted around the world. This researche focuses on analyzing the factors that affect the intention to adopt electric vehicles, with variables such as Incentive, Charging Infrastructure, Technology Readiness, Perceived Behavior Control, and intention to adopt. The goal is to understand how these factors contribute to shaping people's decisions to use electric vehicles. This study uses a quantitative approach with a sample of at least 150 respondents. Data collection was carried out through an online questionnaire, and data analysis was carried out using the structural equation modeling (SEM) method with Smart-PLS (Partial Least Squares Structural Equations Modeling) software version 3.0 Testing of validity, reliability, and goodness of fit was carried out to ensure the quality of the model.
Co-Authors Arlansah, Ripki Kartika, Leni Ajeng Liana Suhandi, Catherine Pangaribuan, Christian Haposan Wiejaya, Hendra