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The Effect of Brand Image and Nutrition Label on The Purchase Intention of Lawson's Ready-To-Eat Minimarket Products Mediated By Price Arlansah, Ripki; Gularso, Kurnadi
Asian Journal of Social and Humanities Vol. 2 No. 12 (2024): Asian Journal of Social and Humanities
Publisher : Pelopor Publikasi Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/ajosh.v2i12.402

This study examines the influence of brand image and nutrition label on purchase intention for ready-to-eat products with price as a mediating factor. The data was collected through a non-probability sampling method using a google form online questionnaire, with a total 164 respondent who had purchased ready-to-eat Minimarket Lawson products. This study utilized Partial Least Square SEM. brand image and nutrition label variables as dependent variables, purchase intention as independent variables, and price as a mediating variable. The results of this study indicate that brand image has a positive and significant effect on price, nutrition label has a positive and significant effect on price, brand image has a positive and significant effect on purchase intention, nutrition label has a positive and significant effect on purchase intention, price has a positive and significant effect mediating brand image on purchase intention, price has a positive and significant effect mediating nutrition label on purchase intention.

The Influence of Digital Fatigue and Occupational Stress on Quiet Quitting in Generation Y and Z in the Agency Industry Kartika, Leni Ajeng; Gularso, Kurnadi; Pangaribuan, Christian Haposan
Jurnal Multidisiplin Indonesia Vol. 4 No. 8 (2025): Jurnal Multidisiplin Indonesia
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jmi.v4i8.2420

This research investigates the influence of digital fatigue on quiet quitting among Generation Y and Z employees in the agency industry, with occupational stress as a mediating variable. The study sampled 236 respondents from various divisions predominantly under contract employment and using digital technology intensively (10-12 hours daily). Validity and reliability tests confirmed the soundness of the measurement instruments. Structural Equation Modeling (SEM) analysis showed that digital fatigue significantly increases occupational stress and quiet quitting behaviors. Occupational stress also partially mediates the relationship between digital fatigue and quiet quitting. These findings highlight the critical impact of digital workloads on employee engagement and underline the need for managerial strategies to mitigate digital fatigue and occupational stress to enhance work productivity and reduce quiet quitting. The study contributes to practical solutions for managing employee well-being in highly digital and demanding agency work environments.

The Influence of Use of Technology, Flexitime, and Tele Working on Employee Performance with Work-Life Balance as a Mediating Variable Liana Suhandi, Catherine; Gularso, Kurnadi
Journal of Social Science Vol. 5 No. 5 (2024): Journal of Social Science
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jss.v5i5.918

This study aims to examine the influence of Use Of Technology, Flexitime, and Tele Working on the performance of Generation Z employees in the Tangerang and Jakarta areas, with work-life balance as a mediating variable. Adopting a quantitative approach, this study used questionnaires distributed to Gen Z employees from various industrial sectors. Data analysis was conducted using regression techniques and mediation analysis. The results showed that Use Of Technology, Flexitime, and Tele Working significantly contributed to the performance of Gen Z employees in the region. In addition, work-life balance was shown to mediate the relationship between these factors and Gen Z employee performance. These findings provide important insights for organizations and HR managers in designing policies and strategies that suit the preferences and needs of the younger generation in a rapidly changing work environment. This research also has the potential to contribute to the literature on human resource management, especially in the context of youth work and Use of Technology

The Effect Of Incentive, Technology Readiness, And Charging Infrastructure On Electric Vehicle Adoption Mediated By Perceived Behavior Control (Empirical Study: Intention To Adopt Electric Vehicles In Jakarta And Its Surroundings) Wiejaya, Hendra; Gularso, Kurnadi
Jurnal Ekonomi Teknologi dan Bisnis (JETBIS) Vol. 3 No. 9 (2024): JETBIS : Journal Of Economics, Technology and Business
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/jetbis.v3i9.141

Today, the world faces crucial challenges such as the energy crisis, air pollution, and greenhouse gas emissions. The transportation sector is considered a major contributor to these problems, which is driving climate change in various cities. To achieve the goal of zero emissions, electric vehicles are positioned as the transportation solution of the future and need to be widely adopted around the world. This researche focuses on analyzing the factors that affect the intention to adopt electric vehicles, with variables such as Incentive, Charging Infrastructure, Technology Readiness, Perceived Behavior Control, and intention to adopt. The goal is to understand how these factors contribute to shaping people's decisions to use electric vehicles. This study uses a quantitative approach with a sample of at least 150 respondents. Data collection was carried out through an online questionnaire, and data analysis was carried out using the structural equation modeling (SEM) method with Smart-PLS (Partial Least Squares Structural Equations Modeling) software version 3.0 Testing of validity, reliability, and goodness of fit was carried out to ensure the quality of the model.

The Effect Of Incentive, Technology Readiness, And Charging Infrastructure On Electric Vehicle Adoption Mediated By Perceived Behavior Control (Empirical Study: Intention To Adopt Electric Vehicles In Jakarta And Its Surroundings) Wiejaya, Hendra; Gularso, Kurnadi
Jurnal Ekonomi Teknologi dan Bisnis (JETBIS) Vol. 3 No. 9 (2024): Jurnal Ekonomi, Teknologi dan Bisnis
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/jetbis.v3i9.141

Today, the world faces crucial challenges such as the energy crisis, air pollution, and greenhouse gas emissions. The transportation sector is considered a major contributor to these problems, which is driving climate change in various cities. To achieve the goal of zero emissions, electric vehicles are positioned as the transportation solution of the future and need to be widely adopted around the world. This researche focuses on analyzing the factors that affect the intention to adopt electric vehicles, with variables such as Incentive, Charging Infrastructure, Technology Readiness, Perceived Behavior Control, and intention to adopt. The goal is to understand how these factors contribute to shaping people's decisions to use electric vehicles. This study uses a quantitative approach with a sample of at least 150 respondents. Data collection was carried out through an online questionnaire, and data analysis was carried out using the structural equation modeling (SEM) method with Smart-PLS (Partial Least Squares Structural Equations Modeling) software version 3.0 Testing of validity, reliability, and goodness of fit was carried out to ensure the quality of the model.

Gen Z's Path to Brand Loyalty in Photo Studios: The Influence of Brand Experience, Community, and Engagement Surya Atmandra, Djong; Gularso, Kurnadi
Journal of World Science Vol. 3 No. 9 (2024): Journal of World Science
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jws.v3i9.714

The photography industry, particularly photo studios, is undergoing a significant transformation due to the development of digital technology and social media. Generation Z, as a digital generation, interacts with photography in unique ways, making brand community, brand experience and customer engagement increasingly relevant for building strong relationships with photo studios. This study aims to determine and analyze Generation Z's loyalty to photo studios, focusing on the mediating role of customer participation behavior and customer citizenship behavior. This study uses a quantitative approach using Partial Least Squares Structural Equation Modeling (PLS-SEM) to test the relationship between latent variables. Data was collected through questionnaires distributed to Generation Z consumers in Indonesia. The findings show that brand experience and customer engagement significantly increase customer participation and citizenship behavior, which in turn strengthen customer loyalty. However, brand community does not directly influence citizenship behavior or customer loyalty, highlighting the need for a comprehensive approach in building customer loyalty. These results have important implications for photo studios, indicating that creating positive brand experiences and increasing customer engagement are critical to fostering customer loyalty, especially among Generation Z. Photo studios should focus on improving these areas to build a stronger and more loyal customer base.

The Influence of Perceived Benefits, Financial Literacy, and Demographics on Health Insurance Purchase Intention by Gen Z Which is Mediated by Attitude Darwin, Darwin; Gularso, Kurnadi
Return : Study of Management, Economic and Bussines Vol. 3 No. 9 (2024): Return : Study of Management, Economic And Bussines
Publisher : PT. Publikasiku Academic Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57096/return.v3i9.276

The insurance penetration rate in Indonesia remains low and has even been declining, despite the significant role the insurance industry plays in supporting national development. Meanwhile, Generation Z is beginning to dominate Indonesia's demographic structure, particularly as the demographic bonus period approaches. Low financial literacy is often cited as a cause of the low attitude and purchase intention towards life insurance. Additionally, low perceived benefit of insurance is also known to influence Generation Z's attitude. Generation Z is also associated with behaviors that differ from previous generations. This study aims to identify the factors influencing Generation Z's attitude and purchase intention towards life insurance, focusing on financial literacy, perceived benefit, and demographics. The research method is quantitative, with samples taken from Generation Z residents in Jabodetabek who have income but do not yet have life insurance. The research instrument used is a questionnaire, with a total of 297 valid questionnaires collected and analyzed using variance-based structural equation modeling (SEM). The results show that financial literacy, perceived benefit, and demographics have a significant and positive influence on Generation Z's attitude and purchase intention. Among these factors, perceived benefit emerges as the strongest predictor of attitudes towards life insurance. The financial literacy level of Generation Z in Jabodetabek is found to be adequate. This indicates that financial literacy does not directly translate into insurance literacy, suggesting that financial literacy is not the main cause of the low attitude and purchase intention towards life insurance among Generation Z in Indonesia.

The Effect Of Exchange Rate Towards On Stock Returns Mediated By Fundamental Factors (Study On Stocks Of Telecommunications Sub-Sector Companies Listed On The Indonesia Stock Exchange) Ginting, Aria Mandala Putra; Gularso, Kurnadi
Journal Research of Social Science, Economics, and Management Vol. 3 No. 3 (2023): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v3i3.576

This study aims to analyze the effect of the exchange rate on stock returns (SR) mediated by fundamental factors, which are represented by return on assets (ROA), debt equity ratio (DER) and earnings per share (EPS), in listed telecommunications sub-sector industrial companies. on the Indonesian Stock Exchange for the 2015-2022 period. This thesis is also to see how financial signals can influence investor perceptions and their impact on SR. The data used is secondary data obtained from the Indonesia Stock Exchange for telecommunications sub-sector companies for the period 2015-2022 and Bank Indonesia data for the IDR-USD exchange rate. This study uses the exchange rate as the dependent variable, stock returns as the independent variable, and ROA, DER and EPS as mediating variables. The analysis technique using the Structural Equation Model (SEM) approach using Partial Least Square (PLS) software, namely Smart PLS software. The results of the study proved that ROA had a not significant positive effect on SR, DER had a significant positive effect on SR, EPS had a significant positive effect on SR, ER had an insignificant positive effect on ROA, ER had an insignificant negative effect on DER, ER had an insignificant negative effect on EPS and ER has a significant negative effect on SR. Furthermore, ER has no significant positive effect on SR mediated by ROA, ER has no significant negative effect on SR mediated by DER, ER has no significant negative effect on SR mediated by EPS.

Current Ratio, Debt to Equity Ratio and Total Assets Turnover to Company Value Mediated by Return On Equity Juliyani, Devi; Gularso, Kurnadi
Asian Journal of Social and Humanities Vol. 2 No. 2 (2023): Asian Journal of Social and Humanities
Publisher : Pelopor Publikasi Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/ajosh.v2i2.170

This research aims to determine the effect of current ratio, debt to equity ratio, and total assets turnover on company value which is mediated by return on equity studies on basic materials sector manufacturing companies listed on the Indonesia Stock Exchange for the 2018-2022 period. This research technique was carried out using purposive sampling with a sample of 36 manufacturing companies that published financial reports and were listed on the Indonesia Stock Exchange for the 2018-2022 period. Testing in this research was carried out with the Eviews 9 software program. The results of the research show that there is no significant influence of the current ratio on firm value, there is a significant positive influence of the debt to equity ratio on firm value, there is no significant influence of total assets turnover on firm value, there is no significant influence of the current ratio on return on equity, there is an influence significant negative effect of debt to equity ratio on return on equity, there is no significant effect of total assets turnover on return on equity, there is a significant positive effect of return on equity on firm value, there is no significant effect of current ratio on firm value mediated by return on equity, There is a significant influence of debt to equity ratio on firm value which is mediated by return on equity, there is no significant influence of total assets turnover on firm value which is mediated by return on equity

The Effect of Brand Image and Nutrition Label on The Purchase Intention of Lawson's Ready-To-Eat Minimarket Products Mediated By Price Arlansah, Ripki; Gularso, Kurnadi
Asian Journal of Social and Humanities Vol. 2 No. 12 (2024): Asian Journal of Social and Humanities
Publisher : Pelopor Publikasi Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/ajosh.v2i12.402

This study examines the influence of brand image and nutrition label on purchase intention for ready-to-eat products with price as a mediating factor. The data was collected through a non-probability sampling method using a google form online questionnaire, with a total 164 respondent who had purchased ready-to-eat Minimarket Lawson products. This study utilized Partial Least Square SEM. brand image and nutrition label variables as dependent variables, purchase intention as independent variables, and price as a mediating variable. The results of this study indicate that brand image has a positive and significant effect on price, nutrition label has a positive and significant effect on price, brand image has a positive and significant effect on purchase intention, nutrition label has a positive and significant effect on purchase intention, price has a positive and significant effect mediating brand image on purchase intention, price has a positive and significant effect mediating nutrition label on purchase intention.

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