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All Journal Jurnal Nasional Manajemen Pemasaran dan SDM Journal Of World Science
Juanda, Agus
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Computer Science & IT Economics, Econometrics & Finance Engineering Health Professions Law, Crime, Criminology & Criminal Justice Social Sciences

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Pengaruh Strategi Pemasaran dan Kualitas Layanan Terhadap Keputusan Pemilihan Sekolah: (Studi Kasus Pada Kelas X di SMK Negeri 1 Kuripan) Sikki, Nurhaeni; Makbul, Aktris Monika Favorit; Juanda, Agus; Akhifin, Akhifin; Harahap, Linda Rahmadhani; Klarita, Endi Liani; Amalia, Anggi; Rifal, Dwiki Indar
Jurnal Nasional Manajemen Pemasaran dan SDM Vol. 5 No. 4 (2024): Jurnal Nasional Manajemen Pemasaran dan SDM
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jnmpsdm.v5i4.2534

Abstract

This research examines the influence of Marketing Strategy and Service Quality on School Selection Decisions (Case Study in Class X at SMK Negeri 1 Kuripan). This research used multiple linear regression analysis and involved a population of 133 students. The decision to choose a school is the dependent variable, while the independent variables are marketing strategy and service quality. Marketing strategy dimensions include market segmentation, market promotion, positioning, information distribution. Service quality is categorized into five dimensions: reliability, responsiveness, assurance, empathy, physical evidence. School selection decisions consist of information factors, price factors, school quality factors, and facility factors. Data collection was carried out using observation and questionnaires. Various statistical methods, such as partial hypothesis testing, simultaneous analysis, and coefficient of determination, should be used in this research. The research results show that marketing strategy partially influences school selection decisions. Service quality influences school selection decisions. marketing strategy and service quality simultaneously influence school selection decisions
Analysis of The Probability od Choosing a Public Transportation Mode Using A Binomial Model of Differential Logit farida, Farida; Juanda, Agus; Novriani, Shinta
Journal of World Science Vol. 3 No. 9 (2024): Journal of World Science
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jws.v3i9.1178

Abstract

Urbanization and mobility of the population have increased interest in efficient and convenient transportation systems, especially for trips from Cirebon to Jakarta via the Cipali toll road. Public transportation modes that can be used from Cirebon to Jakarta include buses, travel and trains. This study reviews public transportation buses and travel, focusing on the characteristics and probability of mode selection by travelers. The crucial factors studied are cost, travel time, and access time. Primary data was obtained from questionnaires using the stated preference method and secondary data obtained from related sources. The method used is linear regression modeling and binomial logit difference, which is obtained from data on travel cost (X1), travel time (X2), and travel access time (X3), which is tested using SPSS software with the regression equation obtained is Y = 2.386 + 0.251 X1.3 + X2 + 0.301 X1.4 + 0.497 X3.1. with a travel cost of Rp. 110,000 and with a travel time of 4 hours and 30 minutes, travelers prefer the bus mode (64.2%) with the most implicative attribute is the cost of travel, then the percentage value calculated using probability calculations and binomial models logits, the difference is (99.9%) choosing the bus and (0.1%) choosing travel. If the trevel wants to intensify the opportunity to choose the mode used by travelers with a percentage above 50%, then travel must reduce the fare at least Rp. 25,000 from the bus fare.
Co-Authors Akhifin, Akhifin Amalia, Anggi Farida Farida Harahap, Linda Rahmadhani Klarita, Endi Liani Makbul, Aktris Monika Favorit Novriani, Shinta Rifal, Dwiki Indar Sikki, Nurhaeni