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All Journal SCAFFOLDING: Jurnal Pendidikan Islam dan Multikulturalisme Jurnal Nasional Manajemen Pemasaran dan SDM
Rifal, Dwiki Indar
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Economics, Econometrics & Finance Education Social Sciences

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Pengaruh Strategi Pemasaran dan Kualitas Layanan Terhadap Keputusan Pemilihan Sekolah: (Studi Kasus Pada Kelas X di SMK Negeri 1 Kuripan) Sikki, Nurhaeni; Makbul, Aktris Monika Favorit; Juanda, Agus; Akhifin, Akhifin; Harahap, Linda Rahmadhani; Klarita, Endi Liani; Amalia, Anggi; Rifal, Dwiki Indar
Jurnal Nasional Manajemen Pemasaran dan SDM Vol. 5 No. 4 (2024): Jurnal Nasional Manajemen Pemasaran dan SDM
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jnmpsdm.v5i4.2534

Abstract

This research examines the influence of Marketing Strategy and Service Quality on School Selection Decisions (Case Study in Class X at SMK Negeri 1 Kuripan). This research used multiple linear regression analysis and involved a population of 133 students. The decision to choose a school is the dependent variable, while the independent variables are marketing strategy and service quality. Marketing strategy dimensions include market segmentation, market promotion, positioning, information distribution. Service quality is categorized into five dimensions: reliability, responsiveness, assurance, empathy, physical evidence. School selection decisions consist of information factors, price factors, school quality factors, and facility factors. Data collection was carried out using observation and questionnaires. Various statistical methods, such as partial hypothesis testing, simultaneous analysis, and coefficient of determination, should be used in this research. The research results show that marketing strategy partially influences school selection decisions. Service quality influences school selection decisions. marketing strategy and service quality simultaneously influence school selection decisions
The Influence of Incentives and Health Insurance on Teacher Performance at Islamic Elementary School Yuliaty, Farida; Kokasih, Kokasih; Harahap, Linda Rahmadhani; Wibisono, Fallery Setyaprawira; Rifal, Dwiki Indar; Amin, Nadia Arsita Usman
Scaffolding: Jurnal Pendidikan Islam dan Multikulturalisme Vol. 7 No. 2 (2025): Pendidikan Islam dan Multikulturalisme
Publisher : Institut Agama Islam Sunan Giri (INSURI) Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/scaffolding.v7i2.7791

Abstract

This study examines the impact of incentives and health insurance on teacher performance at Annurilah Islamic Elementary School located in Pantai Labu District, Deli Serdang Regency, North Sumatra. The research was motivated by teacher dissatisfaction with the current profit-sharing incentive system and unequal health insurance coverage. The study's purpose is to analyze how these factors influence teacher motivation and performance, identify the problems with the school's current systems, and provide recommendations for improvement. Using a quantitative approach with an associative-causal research design, the study collected primary data from all 33 teachers at the school via questionnaires. A simple linear regression analysis was used to test the hypothesis. The findings indicate that both incentives and health insurance have a significant and positive influence on teacher performance. However, the study also found that the school's ineffective and unfair system, which includes a non-transparent profit-sharing model for incentives and unequal health insurance coverage, can lead to dissatisfaction and negatively affect performance. The research suggests that while these factors can improve performance, their current implementation at the school hinders their effectiveness.
Co-Authors Akhifin, Akhifin Amalia, Anggi Amin, Nadia Arsita Usman Farida Yuliaty Harahap, Linda Rahmadhani Juanda, Agus Klarita, Endi Liani Kokasih, Kokasih Makbul, Aktris Monika Favorit Sikki, Nurhaeni Wibisono, Fallery Setyaprawira