Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Jurnal Nasional Manajemen Pemasaran dan SDM
Klarita, Endi Liani
Unknown Affiliation
Economics, Econometrics & Finance Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengaruh Strategi Pemasaran dan Kualitas Layanan Terhadap Keputusan Pemilihan Sekolah: (Studi Kasus Pada Kelas X di SMK Negeri 1 Kuripan) Sikki, Nurhaeni; Makbul, Aktris Monika Favorit; Juanda, Agus; Akhifin, Akhifin; Harahap, Linda Rahmadhani; Klarita, Endi Liani; Amalia, Anggi; Rifal, Dwiki Indar
Jurnal Nasional Manajemen Pemasaran dan SDM Vol. 5 No. 4 (2024): Jurnal Nasional Manajemen Pemasaran dan SDM
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jnmpsdm.v5i4.2534

Abstract

This research examines the influence of Marketing Strategy and Service Quality on School Selection Decisions (Case Study in Class X at SMK Negeri 1 Kuripan). This research used multiple linear regression analysis and involved a population of 133 students. The decision to choose a school is the dependent variable, while the independent variables are marketing strategy and service quality. Marketing strategy dimensions include market segmentation, market promotion, positioning, information distribution. Service quality is categorized into five dimensions: reliability, responsiveness, assurance, empathy, physical evidence. School selection decisions consist of information factors, price factors, school quality factors, and facility factors. Data collection was carried out using observation and questionnaires. Various statistical methods, such as partial hypothesis testing, simultaneous analysis, and coefficient of determination, should be used in this research. The research results show that marketing strategy partially influences school selection decisions. Service quality influences school selection decisions. marketing strategy and service quality simultaneously influence school selection decisions
Co-Authors Akhifin, Akhifin Amalia, Anggi Harahap, Linda Rahmadhani Juanda, Agus Makbul, Aktris Monika Favorit Rifal, Dwiki Indar Sikki, Nurhaeni