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All Journal Insan Cita Bongaya Research Journal Jurnal Publikasi Ekonomi dan Akuntansi
Elfis Mus Abdul
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Peningkatan Loyalitas Pelanggan Melalui Fasilitas Dan Lokasi Pada D’ King Car Wash Gorontalo: Elfis Mus Abdul; Riyan R. Albakir; Nurdin Yusuf
Insan Cita Bongaya Research Journal Vol. 1 No. 2 (2022): Februari
Publisher : Insan Cita Bongaya Research Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70178/icbrj.v1i2.21

Abstract

This study aims to determine the increase in customer loyalty through service facilities and business locations at D'King Car Wash Gorontalo. The data used in this research is primary data sourced from filling out questionnaires. The research population was 50 respondents. The analytical technique used to answer the research problem and test the hypothesis is multiple linear regression analysis. The data is processed using the SPSS application. The results of this study are (1) there is a positive and significant effect of Service Facilities on customer loyalty. (2) There is a positive and significant influence of location on customer loyalty. (3) Simultaneously, customer loyalty is significantly influenced by service facilities and business location. Keywords: Loyalty, Facilities, Business Location.
Peningkatan Loyalitas Pelanggan Melalui Fasilitas Dan Lokasi Pada D’ King Car Wash Gorontalo: Elfis Mus Abdul; Riyan R. Albakir; Nurdin Yusuf
Insan Cita Bongaya Research Journal Vol. 1 No. 2 (2022): Februari
Publisher : Insan Cita Bongaya Research Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70178/icbrj.v1i2.21

Abstract

This study aims to determine the increase in customer loyalty through service facilities and business locations at D'King Car Wash Gorontalo. The data used in this research is primary data sourced from filling out questionnaires. The research population was 50 respondents. The analytical technique used to answer the research problem and test the hypothesis is multiple linear regression analysis. The data is processed using the SPSS application. The results of this study are (1) there is a positive and significant effect of Service Facilities on customer loyalty. (2) There is a positive and significant influence of location on customer loyalty. (3) Simultaneously, customer loyalty is significantly influenced by service facilities and business location. Keywords: Loyalty, Facilities, Business Location.
Pengaruh Kualitas Pelayanan Dan Fasilitas Terhadap Loyalitas Pelanggan Pada Ayu Salon Limboto Pindi Puluhulawa; Deby Rita Karundeng; Elfis Mus Abdul
Jurnal Publikasi Ekonomi dan Akuntansi Vol. 5 No. 2 (2025): Mei: Jurnal Publikasi Ekonomi dan Akuntansi (JUPEA)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jupea.v5i2.3887

Abstract

This study aims to analyze the influence of service quality and facilities on custumer loyalty at Ayu Salon Limboto. Primary data were collected through questionnaires using an accidental sampling multiple linear regressiom with the assistance of SPSS software. The result reveal that (1) service quality has a negative but not significant effect on customer loyalt, (2) facilities have a positive and significant effect on customer loyalty, and (3) service quality and facilities simultaneously have a positive and significant affect on customer loyalty. These findings indicate that improvements in facilities contribute more significantly to customer loyalty than enhancements in service quality. This study provides practical efforts to insrease customer loyalty.
Pengaruh Brand Image Dan Brand Ambassador Terhadap Keputusan Pembelian Kosmetik Wardah Pada Sashop Gorontalo Safitri Afifa Putri Satriyo; Hasanuddin Hasanuddin; Elfis Mus Abdul
Jurnal Publikasi Ekonomi dan Akuntansi Vol. 5 No. 2 (2025): Mei: Jurnal Publikasi Ekonomi dan Akuntansi (JUPEA)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jupea.v5i2.3905

Abstract

This research seeks to examine the impact of brand image and brand ambassadors on the purchasing decisions of Wardah cosmetics consumers at Sashop Gorontalo. Data were gathered using questionnaires distributed to Wardah customers at Sashop Gorontalo. The independent variables in this study are brand image and brand ambassador, while the dependent variable is purchasing decision. The research population consists of 97 respondents selected through a purposive sampling method. Instrument testing involved assessments of validity and reliability. The data were analyzed using multiple linear regression with the assistance of SPSS 25 software. The results of the t-test reveal that brand image and brand ambassador each have a significant individual effect on purchasing decisions. Additionally, the F-test results demonstrate that both variables together significantly influence purchasing decisions
Co-Authors Hasanuddin Hasanuddin Karundeng, Deby Rita Nurdin Yusuf Pindi Puluhulawa Riyan R. Albakir Safitri Afifa Putri Satriyo