Article Per Year (5 Year)
p-Index From 2020 - 2025
0.444
P-Index
This Author published in this journals
All Journal ABDINA: Jurnal Sosial Dan Pengabdian Kepada Masyarakat Alkasb: Journal of Islamic Economics
Ningsih, Ati’ Lia
Unknown Affiliation
Religion Humanities Economics, Econometrics & Finance Education Environmental Science

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
PENDAMPINGAN UMKM MIE AYAM PODO MAMPIR DALAM MENINGKATKAN PENDAPATAN LABA PENGHASILAN MELALUI RENCANA PEMASARAN DAN PEMANFAATAN MEDIA SOSIAL Ningsih, Ati’ Lia; Wahyuni, Endang Sri; Fithriyah, Nuzulia
ABDINA: Jurnal Sosial dan Pengabdian kepada Masyarakat Vol 2, No 2 (2023)
Publisher : Universitas Al-Amien Prenduan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28944/abdina.v2i2.1256

Abstract

The purpose of this service activity is to provide understanding, delivery and training to Mie Ayam business partners in aspects of marketing planning through digital marketing social media so as to increase their income. This mentoring activity was carried out by IDIA Prenduan students, Faculty of Economics and Islamic Business, Sharia Economics study program which has four stages of implementation, namely preparation and planning, implementation, evaluation and monitoring. This stage ensures that the objectives, targets, and outcomes of the program are achieved. This activity is carried out using participatory methods such as observation, interviews, focus group discussions, and joint decision making. The result of the series of 4 stages is an increase in business income of Podo Stopped Chicken Noodles, improved the quality of the taste of Podo Mampir Chicken Noodles marketed, and increased marketing of quality goods products.
Analysis of opportunities and challenges for MSMEs business development through the implementation of sharia marketing strategy Fuadah, Irma Wardatul; Sulalah, Sulalah; Salsabila, Najwa; Ningsih, Ati’ Lia; Maulana, Ilham
Alkasb: Journal of Islamic Economics Vol. 3 No. 1 (2024)
Publisher : Islamic Economics Study Program, Faculty of Sharia and Islamic Economics, Universitas Annuqayah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59005/alkasb.v3i1.333

Abstract

Abstract This research aims to identify and analyze the challenges and opportunities in the business of selling young coconuts and siwalan fruit in Pekamban Village, Pragaan District. This business has great potential because young coconuts and siwalan fruit are commodities that are in demand by the public. However, traders often face various obstacles that hinder the growth of their business. The methodology used in this research is a case study method, with a qualitative approach. Data was obtained through in-depth interviews with young coconut and siwalan fruit traders, direct observation in the field, and analysis of related documentation. This research explores various factors that influence sales, such as product quality, price, competition, distribution, and marketing strategies used by traders. The research results show that the main challenges faced by traders include fluctuations in raw material prices, limited capital, intense competition, and lack of knowledge of modern marketing techniques. On the other hand, there are opportunities that can be exploited, such as increasing consumer demand for natural and healthy products, support from local governments, as well as the potential for developing processed products based on young coconuts and siwalan fruit.
Co-Authors Endang Sri Wahyuni Fithriyah, Nuzulia Fuadah, Irma Wardatul Ilham Maulana Salsabila, Najwa Sulalah Sulalah