Article Per Year (5 Year)
p-Index From 2020 - 2025
0.751
P-Index
This Author published in this journals
All Journal VISA: Journal of Vision and Ideas Aksi Nyata : Jurnal Pengabdian Sosial dan Kemanusiaan Masyarakat Mandiri: Jurnal Pengabdian Dan Pembangunan Lokal PESHUM
Grace Salindeho
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

Published : 4 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Masyarakat Mandiri: Jurnal Pengabdian Dan Pembangunan Lokal

 1 
Pemanfaatan Sosial Media Marketing dan Ecommerce untuk Meningkatkan Brand Awareness UMKM Di Desa Kedungjambe Choirunnisa Choirunnisa; Faridatun Nikmah; Grace Salindeho; Hakim Mahdi Zakariya; Mochammad Adam Priyatmoko; Natasha Mardiani Alfons Heyden; Naufal Nur Ahmad; Nia Amalia; Novita Sari Makigawe; Safitri Dwi Ananda; Thalita Rizki Mirzanda Cahyaningrat; Tiara Meyla Seibina; Taufikurrahman Taufikurrahman
Masyarakat Mandiri : Jurnal Pengabdian dan Pembangunan Lokal Vol. 2 No. 1 (2025): Masyarakat Mandiri : Jurnal Pengabdian dan Pembangunan Lokal
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/masyarakatmandiri.v2i1.1009

Abstract

This community service initiative aims to enhance the brand awareness and market competitiveness of Micro, Small, and Medium Enterprises (MSMEs) in Kedungjambe Village through digital marketing strategies. The study addresses the primary issue of limited consumer visibility, which hinders MSME growth. Training sessions were conducted to optimize the use of WhatsApp Business for effective customer communication and the Shopee e- commerce platform to expand market reach. MSME participants were guided in creating engaging promotional content, utilizing WhatsApp's broadcast features for direct interactions, and managing online stores on Shopee, including product descriptions, inventory, and sales analytics. Practical simulations on Shopee's features were provided to strengthen participants' understanding of e-commerce as a strategic sales channel. The results demonstrated a significant improvement in brand visibility, customer engagement, and sales performance among participating MSMEs. This initiative highlights the effectiveness of leveraging digital platforms like WhatsApp Business and Shopee to enhance MSME competitiveness, offering a sustainable model for rural business development.
Co-Authors Amanda Aditya Putri Aura Juliza Putri Bayu Priambodo Choirunnisa Choirunnisa FARIDATUN NIKMAH Febrianty, Eva Nur Hakim Mahdi Zakariya Intan Selfina N. Sinaga Mochammad Adam Priyatmoko Natasha Mardiani Alfons Heyden Naufal Nur Ahmad Nia Amalia Novita Sari Makigawe Safitri Dwi Ananda Taufikurrahman Taufikurrahman Thalita Rizki Mirzanda Cahyaningrat Tiara Meyla Seibina