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All Journal Aksi Nyata : Jurnal Pengabdian Sosial dan Kemanusiaan Masyarakat Mandiri: Jurnal Pengabdian Dan Pembangunan Lokal
Novita Sari Makigawe
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Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Engineering Law, Crime, Criminology & Criminal Justice

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Seminar “Bersatu Melawan Stunting: Mewujudkan Generasi Emas” Bentuk Edukasi Masyarakat di Desa Kedungjambe oleh Mahasiswa UPN “Veteran” Jawa Timur Choirunnisa Choirunnisa; Faridatun Nikmah; Grace Salindeho; Hakim Mahdi Zakariya; Mochammad Adam Priyatmoko; Natasha Mardiani Alfons Heyden; Naufal Nur Ahmad; Nia Amalia; Novita Sari Makigawe; Safitri Dwi Ananda; Thalita Rizki Mirzanda Cahyaningrat; Tiara Meyla Seibina; Taufikurrahman Taufikurrahman
Aksi Nyata : Jurnal Pengabdian Sosial dan Kemanusiaan Vol. 2 No. 1 (2025): Aksi Nyata : Jurnal Pengabdian Sosial dan Kemanusiaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/aksinyata.v2i1.1010

Abstract

Stunting is a public health issue that can adversely affect children's growth and future prospects. Stunting poses a threat to the achievement of the second global Sustainable Development Goal (SDG). One effort to address this problem is by providing knowledge to the community about stunting. This effort can be pursued through activities such as stunting seminars. A seminar was held in Kedungjambe Village on November 20, 2024, with the theme "United Against Stunting: Realizing a Golden Generation." The methods employed included observation, solution formulation and planning, implementation, and evaluation. The outcome of this community engagement activity showed high enthusiasm among seminar participants regarding stunting issues, accompanied by a solid understanding of the material presented.
Pemanfaatan Sosial Media Marketing dan Ecommerce untuk Meningkatkan Brand Awareness UMKM Di Desa Kedungjambe Choirunnisa Choirunnisa; Faridatun Nikmah; Grace Salindeho; Hakim Mahdi Zakariya; Mochammad Adam Priyatmoko; Natasha Mardiani Alfons Heyden; Naufal Nur Ahmad; Nia Amalia; Novita Sari Makigawe; Safitri Dwi Ananda; Thalita Rizki Mirzanda Cahyaningrat; Tiara Meyla Seibina; Taufikurrahman Taufikurrahman
Masyarakat Mandiri : Jurnal Pengabdian dan Pembangunan Lokal Vol. 2 No. 1 (2025): Masyarakat Mandiri : Jurnal Pengabdian dan Pembangunan Lokal
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/masyarakatmandiri.v2i1.1009

Abstract

This community service initiative aims to enhance the brand awareness and market competitiveness of Micro, Small, and Medium Enterprises (MSMEs) in Kedungjambe Village through digital marketing strategies. The study addresses the primary issue of limited consumer visibility, which hinders MSME growth. Training sessions were conducted to optimize the use of WhatsApp Business for effective customer communication and the Shopee e- commerce platform to expand market reach. MSME participants were guided in creating engaging promotional content, utilizing WhatsApp's broadcast features for direct interactions, and managing online stores on Shopee, including product descriptions, inventory, and sales analytics. Practical simulations on Shopee's features were provided to strengthen participants' understanding of e-commerce as a strategic sales channel. The results demonstrated a significant improvement in brand visibility, customer engagement, and sales performance among participating MSMEs. This initiative highlights the effectiveness of leveraging digital platforms like WhatsApp Business and Shopee to enhance MSME competitiveness, offering a sustainable model for rural business development.
Revolusi Digital UMKM : Membuka Peluang Pasar Lebih Luas Melalui Media Sosial dan E-commerce di Desa Kedungjambe Novita Sari Makigawe; Maharani Ikaningtyas
Masyarakat Mandiri : Jurnal Pengabdian dan Pembangunan Lokal Vol. 2 No. 1 (2025): Masyarakat Mandiri : Jurnal Pengabdian dan Pembangunan Lokal
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/masyarakatmandiri.v2i1.1073

Abstract

This study aims to examine the impact of digital marketing training focused on the utilization of WhatsApp Business and Shopee in driving the digital transformation of Micro, Small, and Medium Enterprises (MSMEs) in the food sector in Kedungjambe Village. Using both quantitative and qualitative approaches, the research evaluates the effectiveness of training on creating engaging promotional content on WhatsApp Business and managing online stores on Shopee to enhance product visibility, expand market reach, and improve MSME sales performance. The findings reveal that equipping MSMEs with skills to optimize features on these platforms, such as creating appealing product catalogs, utilizing broadcast features, and managing online stores effectively on Shopee, significantly enhances customer interaction and the competitiveness of MSMEs in the digital era. In addition to positively impacting sales growth, the training also accelerates digital technology adoption among MSMEs, enabling them to compete more effectively in an increasingly competitive market. These findings highlight the importance of targeted and sustainable training programs in supporting the growth of MSMEs in the digital age.
Co-Authors Choirunnisa Choirunnisa FARIDATUN NIKMAH Grace Salindeho Hakim Mahdi Zakariya Maharani Ikaningtyas Mochammad Adam Priyatmoko Natasha Mardiani Alfons Heyden Naufal Nur Ahmad Nia Amalia Safitri Dwi Ananda Taufikurrahman Taufikurrahman Thalita Rizki Mirzanda Cahyaningrat Tiara Meyla Seibina