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All Journal Jurnal Ilmiah Ecobuss Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) VISA: Journal of Vision and Ideas
Amelia, Azarine Nahdah
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences

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Pengaruh Customer Experience & Customer Trust Terhadap Repurchase Intention Di KKV Makassar Dengan Impulsive Buying Sebagai Mediator Amelia, Azarine Nahdah; Munajah, Siti; Fianto, Achmad Yanu Alif
Ecobuss Vol 12 No 2 (2024): Jurnal Ilmiah Ecobuss, Volume 12, No 2, September 2024
Publisher : Fakultas Ekonomi dan Bisnis Universitas Panca Marga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51747/ecobuss.v12i2.1944

Abstract

This research aims to investigate the influence of customer experience and customer trust on repurchase intention through impulsive buying as an intervening variable in KKV customers. The population used in this study consisted of KKV customers in Makassar City. Data were collected through the distribution of questionnaires in Google Form. The sampling technique used was non-probability with convenience sampling. The sample used consisted of 79 respondents. The data analyzed using SPSS statistical software version 23 then were processed and analyzed through descriptive statistical tests, validity tests, reliability tests, classical assumption tests, linear regression tests, and moderator variable tests. This study indicate that customer experience has a positive and significant effect on impulsive buying, customer trust does not have a significant effect on impulsive buying, customer experience does not have a significant effect on repurchase intention, customer trust has a positive and significant effect on repurchase intention, impulsive buying has a positive and significant effect on repurchase intention, impulsive buying has a positive and significant effect as a intervening variable of customer experience on repurchase intention, and impulsive buying does not have a significant effect as a intervening variable of customer trust on repurchase intention.
The Moderating Role of Social Media Marketing and the Effect of Price Perception and Brand Identity on Purchase Intention Through Perceived Value as a Mediator Variable at Carina Florist in Surabaya City Amelia, Azarine Nahdah; Halik, Abdul; Budiarti, Endah
JOURNAL OF MANAGEMENT, ACCOUNTING, GENERAL FINANCE AND INTERNATIONAL ECONOMIC ISSUES Vol. 4 No. 1 (2024): DECEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/marginal.v4i1.1581

Abstract

This study aims to analyse the effect of perceived price and brand identity on purchase intention with perceived value as a mediating variable and social media marketing as a moderating variable at Carina Florist in Surabaya City. A quantitative approach with an explanatory type of research was used in this study. Data collection was carried out through online questionnaires to the people of Surabaya City using probability sampling techniques. Data analysis using the Partial Least Square (PLS) method with SmartPLS software. The results showed that perceived price and brand identity have a significant influence on perceived value. In addition, perceived price and perceived value also have a significant effect on purchase intention. However, brand identity has no significant effect on purchase intention, and social media marketing does not moderate the relationship between perceived value and purchase intention. The study's conclusions highlight the importance of pricing strategies, perceived value reinforcement, and social media marketing optimisation to increase purchase intentions at Carina Florist.
Analisis Bibliometrik Penelitian Pinjaman Online: Tren, Tema, dan Kontribusi Ilmiah Dari 2019 Hingga 2023 Fitrianti, Dwi; Wahyuni, Titin; Amelia, Azarine Nahdah; Octavia, Winda Dwi; Riyadi, Slamet; Pandin, Maria Yovita R.
VISA: Journal of Vision and Ideas Vol. 4 No. 3 (2024): VISA: Journal of Vision and Ideas
Publisher : IAI Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/visa.v4i3.3627

Abstract

The aim of this study is to analyze the research topics of online lending along with the trends, themes and contributions used. The output of this study is to find other topics that can be used as research variables in the future. The research method used is a literature review using bibliometric analysis extraction through the Publish or Perish application with the Google Scholar database. After narrowing down the research results to journal articles specifically on online lending, 122 articles were obtained from 200 initial search results.The research results were then compiled through the Mendeley application and visualized through the VOSviewer application to see research trends.The results showed that the classification of online lending topics was divided into four clusters centered on fintech lending, p2p lending, consumer protection and pandemic. This research is limited by the lack of diversity in the research topics examined and the software used.
Co-Authors Abdul Halik Achmad Yanu Aliffianto Endah Budiarti Fitrianti, Dwi Munajah, Siti Octavia, Winda Dwi Pandin, Maria Yovita R. Slamet Riyadi Wahyuni, Titin