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Lakon Baratayuda Versi Klaten: Kajian Struktur Naratif Endah Budiarti
Resital: Jurnal Seni Pertunjukan (Journal of Performing Arts) Vol 13, No 2 (2012): Desember 2012
Publisher : Institut Seni Indonesia Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24821/resital.v13i2.523

Tulisan ini dimaksudkan untuk menemukan aliran tindakan hero dalam Lakon Baratayuda versi Klaten. Teoristruktur cerita rakyat Vladimir Propp diadaptasi dan dimodifikasi dalam tulisan ini. Teori Propp mengatakan bahwasebuah cerita rakyat memiliki struktur yang dibentuk dari fungsi-fungsi yang bergerak berurutan. Berdasarkan teoritersebut, metode analisis yang digunakan dalam tulisan ini adalah metode struktural model Propp. Upaya untukdapat menemukan aliran tindakan sang hero pertama-tama dilacak apa saja fungsi (tindakan pelaku) yang hadirdalam LBY versi Klaten, kemudian dilacak urutan fungsi pelaku (tindakan pelaku) dalam LBY versi Klaten dan yangterakhir dilacak struktur naratif LBY versi Klaten. Ada beberapa hal yang dapat dikemukakan dari analisis terhadapLBY versi Klaten. Pertama, ditemukan empat belas fungsi (tindakam hero) yang dilacak dari aliran tindakan herodalam LBY versi Klaten. Kedua, LBY versi Klaten memuat lebih dari satu pergerakan cerita.Kata kunci: Barata yuda, Klaten, Vladimir ProppABSTRACTLakon Baratayuda versi Klaten: Study of Narative Structure. This paper is intended to find the flow of the action hero in the Lakon Baratayuda Klaten version. The theory of the structure of folk tales Vladimir Propp adapted and modified in this paper. Propp’s theory says that a folk tale has a structure formed of functions that move sequentially. With regard to the theory, the method of analysis used is the method of Propp’s structural models. To be able to find the flow of the action hero first revealed what functions (action dramatic personae) are present, then determine the sequence of functions (action dramatic personae), and further reveals the narrative structure of the Lakon Baratayuda Klaten version. There are several things that can be raised from the analysis of Lakon Baratayuda Klaten version. The first, discovered fourteen function (action hero) is tracked from the stream acts as a hero in the Lakon Baratayuda Klaten version. Second, the Lakon Baratayuda Klaten version contains more than one main story movement.Keywords: Baratayuda, structural, Propp

Struktur Janturan Wayang Kulit Purwa Yogyakarta Endah Budiarti
Wayang Nusantara: Journal of Puppetry Vol 3, No 1 (2019): Maret 2019
Publisher : Institut Seni Indonesia Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24821/wayang.v3i1.3057

The purpose of this study was to find the structure janturan of the Yogyakarta shadow puppet. A further goal of this research is to find a method for learning puppetry language, especially janturan language. To achieve the above objectives, the researchers will first identify and categorize the structure of janturan carried out by Ki Hadi Sugito, Ki Timbul Hadiprayitno, Ki Suparman, and Mudjanattistomo. Second, the grammatical structure of the Yogyakarta senior puppeteers’ puppets was then reduced to the grammatical structure of the Yogyakarta shadow puppet show. To find the structure janturan of Yogyakarta Purwa shadow puppet, this study will apply structural analysis. The concept of tatas in chess aesthetics is the version of Soetarno et al. (2007) and the grammatical structure of the Sasangka version (1989) were used as analysis blades in this study. Janturan is the ukara-ukara (‘sentences’) kenès which are arranged in a complete, sequential, and not overlapping manner. As a ukara certainly has a grammatical structure. To be able to find the grammatical structure of scattering, the tatas concept and the grammatical theory of Javanese language are used. From the results of the study of the (grammatical) structure of the Yogyakarta senior mastermind’s succession, the following pattern is obtained: The first part is a section that contains worship. The second part of the janturan contains the greatness of the kingdom which is the center of storytelling. The third part of janturan contains the great king in the great kingdom who is the center of storytelling. The fourth part of the janturan is about the preparation of the trial and those present at the hearing. It is expected that the results of this study can improve teaching materials in the subject of Bahasa Pedalangan, Pedalangan Rhetoric, and Basics of Pakeliran in the Pedalangan Department.Tujuan penelitian ini adalah menemukan struktur janturan wayang kulit purwa Yogyakarta. Tujuan lebih jauh dari penelitian ini ialah menemukan satu metode belajar bahasa pedalangan khususnya bahasa janturan. Untuk mencapai tujuan di atas, pertama-tama peneliti akan mengidentifikasi dan mengkategorikan struktur janturan yang dibawakan oleh Ki Hadi Sugito, Ki Timbul Hadiprayitno, Ki Suparman, dan Mudjanattistomo. Kedua, struktur gramatikal janturan dalang-dalang senior Yogyakarta tersebut kemudian direduksi menjadi struktur gramatikal janturan wayang kulit purwa Yogyakarta. Untuk menemukan struktur janturan wayang kulit purwa Yogyakarta penelitian ini akan menerapkan analisis struktural. Konsep tatas dalam estetika catur versi Soetarno dkk. (2007) dan struktur gramatikal ukara versi Sasangka (1989) digunakan sebagai pisau analisis dalam penelitian ini. Janturan merupakan ukara-ukara (‘kalimat-kalimat’) kenès yang disusun secara lengkap, urut, dan tidak tumpang tindih. Sebagai sebuah ukara tentu memiliki struktur gramatikal. Untuk dapat menemukan struktur gramatikal janturan digunakan konsep tatas dan teori struktur gramatikal bahasa Jawa. Dari hasil pelacakan terhadap struktur (gramatikal) janturan para dalang senior Yogyakarta, diperoleh pola sebagai berikut: Bagian pertama merupakan satu bagian yang berisi tentang doa pemujaan. Bagian kedua dari janturan berisi tentang kebesaran kerajaan yang menjadi pusat penceritaan. Bagian ketiga dari janturan berisi tentang raja agung di kerajaan besar yang menjadi pusat penceritaan. Bagian keempat dari janturan berisi tentang persiapan sidang dan yang hadir di dalam sidang. Diharapkan hasil penelitian ini dapat menyempurnakanbahan ajar mata kuliah Bahasa Pedalangan, Retorika Pedalangan, dan Dasar-dasar Pakeliran di Jurusan Pedalangan.

Lakon Mintaraga ke Sang Indrakila Resi Kajian Alih Wahana (The Play of Mintaraga to Sang Indrakila Resi: Study of a Change from One Type of Art to Another) Endah Budiarti
Wayang Nusantara: Journal of Puppetry Vol 4, No 1 (2020): Maret 2020
Publisher : Institut Seni Indonesia Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24821/wayang.v4i1.4749

AbstractThe Play of Mintaraga to Sang Indrakila Resi: Study of a Change from One Type of Art to Another. This study aimed to trace the art transformation of the Mintaraga play to Sang Indrakila Resi. In other words, tracing the art transformation from play to written play. Sapardi Djoko Damono’s theory of art transformation is used as a framework for thinking in this study. Sapardi Djoko Damono’s theory states that art transformation is the change and transfer of “something” from one type of art to another. This study used descriptive qualitative method. The data collection and processing methods used in this study were note-taking, listening, sorting, and orthographic matching techniques. The method used in the data analysis stage was the literary method (library methods). The result of this study was a formula for transfer of art from play to written play. AbstrakTulisan ini bertujuan melacak alih wahana lakon Mintaraga ke Sang Indrakila Resi. Dengan kata lain melacak alih wahana dari lakon pertunjukan ke lakon tulis. Teori alih wahana Sapardi Djoko Damono dipakai sebagai kerangka berpikir dalam penelitian ini. Teori Sapardi Djoko Damono mengatakan bahwa alih wahana adalah pengubahan dan pemindahan “sesuatu” dari satu jenis wahana ke jenis wahana lain. Temuan yang dihasilkan ialah formula alih wahana dari lakon pertunjukan ke lakon tulis.

Belajar Pocapan dari Ki Hadi Sugito Endah Budiarti
Wayang Nusantara: Journal of Puppetry Vol 3, No 2 (2019): September 2019
Publisher : Institut Seni Indonesia Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24821/wayang.v3i2.3150

This paper discusses the application of the method of learning puppetry, especially Pocapan language (dialogue with puppet characters’). This method is produced by first examining Ki Hadi Sugito’s pocapan in three plays, namely Bagong Ratu, Ujung Sengara, and Wahyu Widayat. Ki Hadi Sugito’s wayang performance was chosen as a model with language considerations produced by Ki Hadi Sugito, simple and communicative. From the results of the study, a simpler text was created. This text is then used as teaching material in class. The text used as this teaching material does not mean limiting students but instead provides opportunities to be developed by students, according to their respective abilities. Tulisan ini membicarakan penerapan metode belajar bahasa pedalangan khususnya bahasa pocapan (‘mendialogkan tokoh-tokoh wayang’). Metode ini dihasilkan dengan terlebih dahulu meneliti pocapan Ki Hadi Sugito dalam tiga lakon yaitu Bagong Ratu, Ujung Sengara, dan Wahyu Widayat. Pergelaran wayang versi Ki Hadi Sugito dipilih sebagai model dengan pertimbangan bahasa yang diproduksi Ki Hadi Sugito sederhana dan komunikatif. Dari hasil penelitian tersebut dibuatlah sebuah teks pocapan yang lebih sederhana. Teks ini kemudian digunakan sebagai bahan ajar di kelas. Teks yang digunakan sebagai bahan ajar ini tidak berarti membatasi mahasiswa tetapi justru memberi peluang untuk dikembangkan oleh mahasiswa, sesuai dengan kemampuan masing-masing.

Struktur Naratif Lakon Kresna Duta Versi Ki Nartosabdo Endah Budiarti
Wayang Nusantara: Journal of Puppetry Vol 5, No 1 (2021): Maret 2021
Publisher : Institut Seni Indonesia Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24821/wayang.v5i1.6051

AbstractThis research aims to find the narrative structure of Ki Nartosabdo’s version of Kresna Duta. Research data in the form of cassette tape recordings. Vladimir Propp’s fabled structure theory was adapted in this study. Propp theory says that a fairy tale has a structure formed from functions that move sequentially. Related to the theory, the analysis method used is the structural method of the Propp model. The first strategy is to track the events that occur in each scene in the text of Ki Nartosabdo’s version of Kresna Duta. From these events found dramatic personae (hero) in the event and how the hero’s actions in moving the story. From the tracking of this event revealed what actions of the hero present, and also revealed the sequence of actions of the hero. The disclosure of the hero’s actions (functions) and the sequence of actions of the hero (function), it will also be revealed the scheme of movement of the story. There are several things that can be stated from the results of the analysis of The Lakon Kresna Duta version of Ki Nartosabdo. First, thirteen functions (hero actions) were found that were tracked from kresna’s action stream as a hero. Second, Ki Nartosabdo’s version of Kresna Duta has more than one sequence of functions. In this study it is called the sequence of primary actor functions and the sequence of secondary actor functions. The sequence of the primary actor function is the flow of hero actions (Kresna) in the Ki Nartosabdo version of Lakon Kresna Duta, while the secondary actor function is the hero action flow from the previous play or continuation play. Third, Ki Nartosabdo’s version of Lakon Kresna Duta contains one main story movement and four story movements from other plays. A fairly important finding is that Propp’s theory of the narrative structure of folklore (Russia) also applies to Javanese folklore, although there is a deviation in terms of the order of functions.Abstrak Penelitian ini bertujuan menemukan struktur naratif Lakon Kresna Duta versi Ki Nartosabdo. Data penelitian berupa rekaman pita kaset. Teori struktur dongeng Vladimir Propp diadaptasi dalam penelitian ini. Teori Propp mengatakan bahwa sebuah dongeng memiliki struktur yang dibentuk dari fungsi-fungsi yang bergerak berurutan. Berkaitan dengan teori tersebut, maka metode analisis yang digunakan adalah metode struktural model Propp. Strategi pertama yang dilakukan yaitu melacak peristiwa-peristiwa yang terjadi pada setiap adegan dalam teks Lakon Kresna Duta versi Ki Nartosabdo. Dari peristiwa-peristiwa tersebut ditemukan siapa pelaku (dramatis personae) dalam peristiwa tersebut dan bagaimana tindakan pelaku dalam menggerakkan cerita. Dari pelacakan peristiwa ini terungkap apa saja tindakan pelaku yang hadir, dan juga terungkap urutan tindakan pelaku. Terungkapnya tindakan pelaku (fungsi) dan urutan tindakan pelaku (fungsi), maka akan terungkap pula skema pergerakan cerita. Ada beberapa hal yang dapat dikemukakan dari hasil analisis Lakon Kresna Duta versi Ki Nartosabdo. Pertama, ditemukan tiga belas fungsi (tindakan hero) yang dilacak dari aliran tindakan Kresna sebagai hero. Kedua, Lakon Kresna Duta versi Ki Nartosabdo memiliki lebih dari satu urutan fungsi. Dalam penelitian ini disebut urutan fungsi pelaku primer dan urutan fungsi pelaku sekunder. Urutan fungsi pelaku primer merupakan aliran tindakan hero (Kresna) dalam Lakon Kresna Duta versi Ki Nartosabdo, sedangkan fungsi pelaku sekunder merupakan aliran tindakan hero dari lakon sebelumnya atau lakon kelanjutannya. Ketiga, Lakon Kresna Duta versi Ki Nartosabdo ini memuat satu pergerakan cerita utama dan empat pergerakan cerita dari lakon lain. Temuan yang cukup penting ialah teori Propp tentang struktur naratif cerita rakyat (Rusia) juga berlaku untuk cerita rakyat Jawa, meskipun ada deviasi dalam hal urutan fungsi.

Mythologization of The Goddess Mazu: Readings through Spacial Setting and Activity in the Interior of Cu An Kiong Temple Triatmodjo, Suastiwi; Tsai, Ted Tsung-te; Burhan, M. Agus; Prasetya, Hanggar Budi; Budiarti, Endah
Harmonia: Journal of Arts Research and Education Vol 22, No 2 (2022): December 2022
Publisher : Department of Drama, Dance and Music, FBS, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/harmonia.v22i2.40627

This study aims to understand the myth of the Goddess Mazu in Lasem City, Central Java. The research was conducted by observing the interior space at Cu An Kiong (CAK), the oldest temple in Lasem City. This study uses a verbal communication approach from Rapoport (1982) and a cultural approach from Koentjaraningrat (2015) to explore human relations with their environment and explain phenomena that exist in the research object. The research found that there is an exaltation space in this Mazu temple; this space is placed on the axis of space and time, it is to see the meaning of the space that has been built is practiced by the whole community, both the Chinese and the Javanese ethnicities, in a continuous flow of time from the first time the temple was built until now, as well as providing an interpretation of the phenomenon which are actually happened in Lasem. Based on the research, it can be concluded that the exaltation space shows the mythical practice of the Goddess Mazu by the local community, both Chinese and Javanese ethnicities. The mythology of Goddess Mazu, or Mak Co, is the protector of fishermen, sailorman, and common people in Lasem.

WORD OF MOUTH AND PERSONAL SELLING TO INCREASE PURCHASE DECISION OF READYMIX CONCRETE PRODUCTS THROUGH COMPETITIVE ADVANTAGE AND CORPORATE TRUST : Universitas 17 Agustus 1945 Surabaya Dwi Anugrah Putra, Rakmat; Halik, Abdul; Budiarti, Endah
Jurnal Ekonomi Bisnis Manajemen dan Akuntansi (JEBISMA) Vol 2 No 2 (2024): Desember 2024
Publisher : PT. Media Edutama Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70197/jebisma.v2i2.60

This research integrates two marketing approaches that are often considered separately, word of mouth (WOM) and personal selling, to explore their influence on purchase decision in the context of concrete products. This study offers new insights into the synergy of these two strategies in influencing purchase decisions by considering the role of corporate trust and competitive advantage as mediator variables. Corporate trust serves as a link between the influence of WOM and personal selling on purchase decision, while competitive advantage allows companies to offer products that are superior to their competitors. This research uses a quantitative approach with causal explanatory. The population in this study were customers of PT Varia Usaha Beton Gresik branch who made cash purchases of ready-mixed concrete products in July-September 2024. The sample used in this study was 103 respondents. This research uses purposive sampling method. The results showed that word of mouth has a significant effect on competitive advantage, personal selling has a significant effect on competitive advantage, word of mouth has a significant effect on corporate trust, personal selling has a significant effect on corporate trust, word of mouth has a significant effect on purchase decision, personal selling has an insignificant effect on purchase decision, competitive advantage has an insignificant effect on purchase decision, corporate trust has an insignificant effect on purchase decision of readymix concrete products at PT. Varia Usaha Beton in Gresik.

The Moderating Role of Social Media Marketing and the Effect of Price Perception and Brand Identity on Purchase Intention Through Perceived Value as a Mediator Variable at Carina Florist in Surabaya City Amelia, Azarine Nahdah; Halik, Abdul; Budiarti, Endah
JOURNAL OF MANAGEMENT, ACCOUNTING, GENERAL FINANCE AND INTERNATIONAL ECONOMIC ISSUES Vol. 4 No. 1 (2024): DECEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/marginal.v4i1.1581

This study aims to analyse the effect of perceived price and brand identity on purchase intention with perceived value as a mediating variable and social media marketing as a moderating variable at Carina Florist in Surabaya City. A quantitative approach with an explanatory type of research was used in this study. Data collection was carried out through online questionnaires to the people of Surabaya City using probability sampling techniques. Data analysis using the Partial Least Square (PLS) method with SmartPLS software. The results showed that perceived price and brand identity have a significant influence on perceived value. In addition, perceived price and perceived value also have a significant effect on purchase intention. However, brand identity has no significant effect on purchase intention, and social media marketing does not moderate the relationship between perceived value and purchase intention. The study's conclusions highlight the importance of pricing strategies, perceived value reinforcement, and social media marketing optimisation to increase purchase intentions at Carina Florist.

Marketing Strategy Implementation in Islamic Boarding Schools: A Study of 7P Marketing Mix in Blitar, Indonesia Budiarti, Endah; Amin, Nor Fadila
Journal of Nonformal Education Vol. 11 No. 1 (2025): Community education and lifelong education
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jone.v11i1.22746

Background: Pesantren as an Islamic educational institution in Indonesia, faces challenges in maintaining and increasing competitiveness in the digital era. Marketing strategies are important to attract the interest of prospective students and ensure the sustainability of the pesantren. Research Objectives: This study aims to uncover and analyze the marketing strategies implemented by the Nurul Ulum Islamic Boarding School in Blitar City and the Nurus Salam Islamic Boarding School in Blitar Regency. Research Method: This study uses a qualitative approach with a descriptive method. Data collection techniques were carried out through interviews, observations, and document studies, with purposive informant selection and snowball sampling. Data analysis was carried out using qualitative analysis techniques. Research Findings: The results of the study show that the two pesantren have implemented marketing strategies through various product offerings, but do not yet have a specific strategy for determining education costs (prices). The selection of a location (place) has been carried out, with the Nurul Ulum Islamic Boarding School benefiting more because of its strategic location. Promotions have not run optimally due to the absence of planning, limited budgets, and in-depth evaluation. Improving the quality of human resources (people) has been running, but the lack of performance evaluation is an obstacle. Physical evidence is adequate, although the Nurus Salam Islamic Boarding School still needs improvement. The education process has been running well, with the guidance of experts and regular activities. Conclusion: This study shows that although some aspects of marketing have been in line with the theory, there is still a need for improvement and development of specific strategies to achieve more optimal results. Novelty: This study provides a comprehensive overview of the marketing strategies implemented by two Islamic boarding schools in Blitar, focusing on analyzing each element of the marketing mix and identifying areas that need improvement. This research provides practical recommendations for Islamic boarding schools in developing more effective and sustainable marketing strategies.

The Influence of Brand Image, Product Innovation, and Social Media Marketing Activity on Repurchase Decision Through Customer Satisfaction as An Intervening Variable at Mixue In Bojonegoro Fitrianti, Dwi; Halik, Abdul; Budiarti, Endah
Journal of Social Research Vol. 4 No. 2 (2025): Journal of Social Research
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/josr.v4i2.2414

The development of the food & beverage (F&B) industry in Indonesia is currently growing very rapidly. Changes in people's lifestyles, especially in big cities, who like fast food and drinks, coupled with the passive use of digital platforms which have a transformative impact on digitalization provide opportunities for F&B businesses to promote their products to internet users. This research aims to find out empirical evidence regarding the influence of brand image, product innovation, social media marketing activity, on repurchase decisions and customer satisfaction. The population in this research are customers who have made purchases at Mixue Bojonegoro. The sampling technique is a purposive sampling technique which is randomly selected from customers who have made purchases at Mixue Bojonegoro, namely 100 respondents. Hypothesis testing was carried out using a Structural Equation Model (SEM) approach based on Partial Least Square (PLS). Based on the results of the analysis of the 7 hypotheses analyzed, all were proven to be accepted, namely brand image, product innovation, and social media marketing activity had a significant effect on repurchase decisions and customer satisfaction. This research provides insight for companies in designing effective marketing strategies to increase customer loyalty through improving brand image, product innovation and marketing activities on social media.

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