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Peran Manajemen Inovasi dalam Mendorong Pertumbuhan Ekonomi Masyarakat Fitriani Fajar; Delyana Rahmawany Pulungan; Eva Yuniarti Utami; Nurjanna Ladjin; Krisna Meidiyantoro B.
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 9 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i9.4948

Abstract

One of the elements in increasing the country's economic growth is measured by the country's ability to innovate. This is because innovation can encourage sustainable productivity increases that can increase economic growth. This study aims to determine the role of management innovation in encouraging community economic growth. This research approach collects data through literature studies, which involve reading literature from various sources including books, journals and reports using qualitative and deductive approaches. The findings in this study are that management innovation plays an important role in encouraging community economic growth, these roles include increasing productivity and efficiency, creating jobs, encouraging economic growth, killing and managing resources, and resilience and adaptation. There are two things that are the benchmarks for the success of an innovation, namely Technical resources (human, equipment, knowledge, and financial), and Ability (capability/ability of the country to manage resources at the point of technical resources
Analisis Dampak Strategi Pemasaran Digital Terhadap Pertumbuhan Bisnis Startup Akhmad Mubadilah; Haris Karyadi; Evi Sirait; Krisna Meidiyantoro B.; Mohammad Gifari Sono
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 11 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i11.5789

Abstract

The purpose of this study is to analyze the impact of digital marketing strategies on the growth of startup businesses. This research approach collects data through literature studies, which involve reading literature from various sources including books, journals and reports using qualitative and deductive approaches. The findings in this study are that there are several positive impacts of digital marketing on the growth of startup businesses, namely first, digital marketing allows startup businesses to reach a wider audience globally, not limited to geographical boundaries. By using tools such as SEO (Search Engine Optimization) and content marketing. Second, it allows startup businesses to interact directly with potential customers through various online communication channels such as social media, email, and direct conversations. Third, it helps startup businesses to achieve their marketing goals, increase revenue, build brand awareness, and strengthen relationships with customers.
Peran Manajemen Inovasi dalam Mendorong Pertumbuhan Ekonomi Masyarakat Fitriani Fajar; Delyana Rahmawany Pulungan; Eva Yuniarti Utami; Nurjanna Ladjin; Krisna Meidiyantoro B.
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 9 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i9.4948

Abstract

One of the elements in increasing the country's economic growth is measured by the country's ability to innovate. This is because innovation can encourage sustainable productivity increases that can increase economic growth. This study aims to determine the role of management innovation in encouraging community economic growth. This research approach collects data through literature studies, which involve reading literature from various sources including books, journals and reports using qualitative and deductive approaches. The findings in this study are that management innovation plays an important role in encouraging community economic growth, these roles include increasing productivity and efficiency, creating jobs, encouraging economic growth, killing and managing resources, and resilience and adaptation. There are two things that are the benchmarks for the success of an innovation, namely Technical resources (human, equipment, knowledge, and financial), and Ability (capability/ability of the country to manage resources at the point of technical resources
Analisis Dampak Strategi Pemasaran Digital Terhadap Pertumbuhan Bisnis Startup Akhmad Mubadilah; Haris Karyadi; Evi Sirait; Krisna Meidiyantoro B.; Mohammad Gifari Sono
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 11 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i11.5789

Abstract

The purpose of this study is to analyze the impact of digital marketing strategies on the growth of startup businesses. This research approach collects data through literature studies, which involve reading literature from various sources including books, journals and reports using qualitative and deductive approaches. The findings in this study are that there are several positive impacts of digital marketing on the growth of startup businesses, namely first, digital marketing allows startup businesses to reach a wider audience globally, not limited to geographical boundaries. By using tools such as SEO (Search Engine Optimization) and content marketing. Second, it allows startup businesses to interact directly with potential customers through various online communication channels such as social media, email, and direct conversations. Third, it helps startup businesses to achieve their marketing goals, increase revenue, build brand awareness, and strengthen relationships with customers.