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All Journal El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Ekonomics, Finance, and Management Studies
Haris Karyadi
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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Pengaruh Pendapatan, Pekerjaan, dan Pendidikan Terhadap Keputusan Masyarakat Melakukan Pinjaman Online Abdillah Arif Nasution; Haris Karyadi; Andreas Recki Prasetyo; Afni Yeni; Eva Yuniarti Utami
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 8 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i8.4620

Abstract

The development of technology from time to time is growing rapidly, one of which is in the financial sector. This development is marked by the emergence of financial technology in the era of modernization. Online loans are a form of financial technology service which is a money lending service to make it easier for people to borrow money without any hassle like in conventional banks. This study uses a quantitative research type. This study aims to determine the effect of income, employment, and education on people's decisions to make online loans. The population of this study is people who have used online loans. The results of this study found that income, employment and education influence people's decisions to make online loans.
Analisis Dampak Strategi Pemasaran Digital Terhadap Pertumbuhan Bisnis Startup Akhmad Mubadilah; Haris Karyadi; Evi Sirait; Krisna Meidiyantoro B.; Mohammad Gifari Sono
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 11 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i11.5789

Abstract

The purpose of this study is to analyze the impact of digital marketing strategies on the growth of startup businesses. This research approach collects data through literature studies, which involve reading literature from various sources including books, journals and reports using qualitative and deductive approaches. The findings in this study are that there are several positive impacts of digital marketing on the growth of startup businesses, namely first, digital marketing allows startup businesses to reach a wider audience globally, not limited to geographical boundaries. By using tools such as SEO (Search Engine Optimization) and content marketing. Second, it allows startup businesses to interact directly with potential customers through various online communication channels such as social media, email, and direct conversations. Third, it helps startup businesses to achieve their marketing goals, increase revenue, build brand awareness, and strengthen relationships with customers.
Pengaruh Pendapatan, Pekerjaan, dan Pendidikan Terhadap Keputusan Masyarakat Melakukan Pinjaman Online Abdillah Arif Nasution; Haris Karyadi; Andreas Recki Prasetyo; Afni Yeni; Eva Yuniarti Utami
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 8 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i8.4620

Abstract

The development of technology from time to time is growing rapidly, one of which is in the financial sector. This development is marked by the emergence of financial technology in the era of modernization. Online loans are a form of financial technology service which is a money lending service to make it easier for people to borrow money without any hassle like in conventional banks. This study uses a quantitative research type. This study aims to determine the effect of income, employment, and education on people's decisions to make online loans. The population of this study is people who have used online loans. The results of this study found that income, employment and education influence people's decisions to make online loans.
Analisis Dampak Strategi Pemasaran Digital Terhadap Pertumbuhan Bisnis Startup Akhmad Mubadilah; Haris Karyadi; Evi Sirait; Krisna Meidiyantoro B.; Mohammad Gifari Sono
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 11 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i11.5789

Abstract

The purpose of this study is to analyze the impact of digital marketing strategies on the growth of startup businesses. This research approach collects data through literature studies, which involve reading literature from various sources including books, journals and reports using qualitative and deductive approaches. The findings in this study are that there are several positive impacts of digital marketing on the growth of startup businesses, namely first, digital marketing allows startup businesses to reach a wider audience globally, not limited to geographical boundaries. By using tools such as SEO (Search Engine Optimization) and content marketing. Second, it allows startup businesses to interact directly with potential customers through various online communication channels such as social media, email, and direct conversations. Third, it helps startup businesses to achieve their marketing goals, increase revenue, build brand awareness, and strengthen relationships with customers.
Co-Authors Abdillah Arif Nasution Afni Yeni Akhmad Mubadilah Andreas Recki Prasetyo Eva Yuniarti Utami Evi Sirait Krisna Meidiyantoro B. Mohammad Gifari Sono