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All Journal El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Ekonomics, Finance, and Management Studies
Akhmad Mubadilah
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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Studi Kelayakan Investasi Pengembangan UMKM di Sektor Kuliner Akhmad Mubadilah; Ika Hartika; Sri Juminawati; Eva Yuniarti Utami; Dewi Mariam Widiniarsih
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 1 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i1.6428

Abstract

             The purpose of this study is to analyze the feasibility study of investment in developing MSMEs in the culinary sector. The objects of this study are from the aspect of business feasibility studies, namely: 1) Marketing aspects; 2) Legal aspects; and 3) Social and economic aspects. The study of business feasibility analysis in culinary MSME businesses uses qualitative research methods which are carried out in analyzing and assessing the feasibility of developing a business. Qualitative data obtained based on the results of interviews and observations. The results of this study found that the development of culinary MSMEs has great potential, especially with the right marketing approach, a deep understanding of market potential, and a mature investment feasibility analysis. In conducting a feasibility study, it is important to consider marketing aspects, market potential, and realistic financial analysis so that culinary businesses can develop and compete sustainably. The feasibility study of investment in the development of MSMEs in the culinary sector provides a clearer picture of business prospects, the risks involved, and the potential profits that can be obtained.
Analisis Dampak Strategi Pemasaran Digital Terhadap Pertumbuhan Bisnis Startup Akhmad Mubadilah; Haris Karyadi; Evi Sirait; Krisna Meidiyantoro B.; Mohammad Gifari Sono
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 11 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i11.5789

Abstract

The purpose of this study is to analyze the impact of digital marketing strategies on the growth of startup businesses. This research approach collects data through literature studies, which involve reading literature from various sources including books, journals and reports using qualitative and deductive approaches. The findings in this study are that there are several positive impacts of digital marketing on the growth of startup businesses, namely first, digital marketing allows startup businesses to reach a wider audience globally, not limited to geographical boundaries. By using tools such as SEO (Search Engine Optimization) and content marketing. Second, it allows startup businesses to interact directly with potential customers through various online communication channels such as social media, email, and direct conversations. Third, it helps startup businesses to achieve their marketing goals, increase revenue, build brand awareness, and strengthen relationships with customers.
Analisis Dampak Strategi Pemasaran Digital Terhadap Pertumbuhan Bisnis Startup Akhmad Mubadilah; Haris Karyadi; Evi Sirait; Krisna Meidiyantoro B.; Mohammad Gifari Sono
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 11 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i11.5789

Abstract

The purpose of this study is to analyze the impact of digital marketing strategies on the growth of startup businesses. This research approach collects data through literature studies, which involve reading literature from various sources including books, journals and reports using qualitative and deductive approaches. The findings in this study are that there are several positive impacts of digital marketing on the growth of startup businesses, namely first, digital marketing allows startup businesses to reach a wider audience globally, not limited to geographical boundaries. By using tools such as SEO (Search Engine Optimization) and content marketing. Second, it allows startup businesses to interact directly with potential customers through various online communication channels such as social media, email, and direct conversations. Third, it helps startup businesses to achieve their marketing goals, increase revenue, build brand awareness, and strengthen relationships with customers.
Studi Kelayakan Investasi Pengembangan UMKM di Sektor Kuliner Akhmad Mubadilah; Ika Hartika; Sri Juminawati; Eva Yuniarti Utami; Dewi Mariam Widiniarsih
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 1 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i1.6428

Abstract

             The purpose of this study is to analyze the feasibility study of investment in developing MSMEs in the culinary sector. The objects of this study are from the aspect of business feasibility studies, namely: 1) Marketing aspects; 2) Legal aspects; and 3) Social and economic aspects. The study of business feasibility analysis in culinary MSME businesses uses qualitative research methods which are carried out in analyzing and assessing the feasibility of developing a business. Qualitative data obtained based on the results of interviews and observations. The results of this study found that the development of culinary MSMEs has great potential, especially with the right marketing approach, a deep understanding of market potential, and a mature investment feasibility analysis. In conducting a feasibility study, it is important to consider marketing aspects, market potential, and realistic financial analysis so that culinary businesses can develop and compete sustainably. The feasibility study of investment in the development of MSMEs in the culinary sector provides a clearer picture of business prospects, the risks involved, and the potential profits that can be obtained.
Co-Authors Dewi Mariam Widiniarsih Eva Yuniarti Utami Evi Sirait Haris Karyadi Ika Hartika Krisna Meidiyantoro B. Mohammad Gifari Sono Sri Juminawati