Article Per Year (5 Year)
p-Index From 2021 - 2026
0.61
P-Index
This Author published in this journals
All Journal YUME : Journal of Management Jurnal Pengabdian kepada Masyarakat Nusantara Economic Reviews Journal
Oka Ariwangsa, I Gusti Ngurah
Unknown Affiliation
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Health Professions Industrial & Manufacturing Engineering Social Sciences

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
Pengembangan Destinasi Wisata Air Terjun Desa Temesi dengan Video Branding dan Jingle Lestara Permana, Gusi Putu; Maharani, Ni Komang Natasya; Ardiana Reswari, Ni Putu Puja; Intan Adhisti, Sagung Istri; Oka Ariwangsa, I Gusti Ngurah; Wibawa Putra, Komang Satria; Darma Paramartha, I Gusti Ngurah
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 5 No. 4 (2024): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN) Edisi September - Desembe
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v5i4.4079

Abstract

Potensi wisata mencakup segala aspek dan elemen yang telah diatur dan disediakan untuk mendukung pengembangan sektor pariwisata. Aspek-aspek ini meliputi suasana, kejadian, benda, dan jasa yang dapat dioptimalkan untuk menarik minat wisatawan. Konsep desa wisata ini telah lama menjadi daya tarik, terutama bagi wisatawan yang berasal dari perkotaan, yang mencari pelarian dari hiruk-pikuk kota dan ingin merasakan kehidupan yang lebih tenang dan dekat dengan alam. Potensi wisata yang ada di berbagai daerah sering kali belum dikelola dengan baik, meskipun memiliki daya tarik yang besar. Banyak daerah memiliki aset wisata yang seharusnya bisa menjadi magnet bagi wisatawan, namun sayangnya, potensi tersebut belum dioptimalkan dengan maksimal. Pelaksanakan kegiatan pengabdian kepada masyarakat di Desa Temesi dilakukan dengan membuat video branding dan jingle dengan tujuan menyebarluaskan mengenai destinasi air terjun Desa Temesi.
Komunikasi Sebagai Moderasi Pengaruh Lingkungan Kerja dan Budaya Organisasi Terhadap Kinerja Karyawan PT BPR Parasari Urati Satya Dwiguna, I Made; Oka Ariwangsa, I Gusti Ngurah
Economic Reviews Journal Vol. 4 No. 4 (2025): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v4i4.962

Abstract

This study aims to determine the influence of the work environment and organizational culture on employee performance, as well as to determine the moderating role of communication in the relationship between the work environment and organizational culture on employee performance. The sample in this study was 42 people. The data analysis technique used PLS 4. The results showed that the work environment has a positive and significant effect on employee performance, organizational culture has a positive and significant effect on employee performance, communication has a positive and significant effect in moderating the relationship between the work environment and employee performance, and communication has a positive and significant effect in moderating the relationship between social media promotion and employee performance. The researcher's recommendations include: PT BPR Parasari Urati should regularly provide employee training to improve their ability to complete tasks according to the specified target number, regularly maintain the air conditioning unit (AC) to ensure it consistently cools the room, foster strong relationships between employees, and consistently provide clear and detailed information to employees.
Minat Beli Yang Dipengaruhi Green Product Dan Green Promotion Dengan Mediasi Brand Trust di UMKM Dupa Yulia Agni Wahyu Lesmana, I Ketut; Oka Ariwangsa, I Gusti Ngurah; I Gusti Ayu Tirtayani, I Nengah Wirsa,
YUME : Journal of Management Vol 9, No 1
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yume.v9i1.10898

Abstract

This study aims to analyze the effect of green product and green promotion on purchase intention with brand trust as a mediating variable in Dupa Yulia Agni products in Bali Province. This research employs a quantitative approach using a survey method. The sample consists of 140 respondents who have purchased and used Dupa Yulia Agni products, selected through purposive sampling. Data were collected using questionnaires and analyzed using SmartPLS. The results indicate that green product and green promotion have a positive and significant effect on purchase intention. Furthermore, both green product and green promotion positively and significantly influence brand trust. Brand trust has a positive effect on purchase intention and significantly mediates the relationship between green product, green promotion, and purchase intention. These findings confirm that effective green marketing strategies supported by strong brand trust can enhance consumers’ purchase intention toward environmentally friendly products. This study provides practical implications for MSMEs in developing sustainable green marketing strategies that strengthen consumer trust.Keywords: green product, green promotion, brand trust, purchase intention Penelitian ini bertujuan untuk menganalisis pengaruh green product dan green promotion terhadap minat beli dengan brand trust sebagai variabel mediasi pada produk Dupa Yulia Agni di Provinsi Bali. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei. Sampel penelitian berjumlah 140 responden yang merupakan konsumen yang pernah membeli dan menggunakan produk Dupa Yulia Agni, ditentukan melalui teknik purposive sampling. Pengumpulan data dilakukan menggunakan kuesioner, sedangkan analisis data menggunakan bantuan SmartPLS. Hasil penelitian menunjukkan bahwa green product dan green promotion berpengaruh positif dan signifikan terhadap minat beli. Selain itu, green product dan green promotion juga berpengaruh positif dan signifikan terhadap brand trust. Brand trust terbukti berpengaruh positif terhadap minat beli serta mampu memediasi pengaruh green product dan green promotion terhadap minat beli. Temuan ini menegaskan bahwa penerapan strategi pemasaran hijau yang didukung oleh kepercayaan merek mampu meningkatkan minat beli konsumen terhadap produk ramah lingkungan. Penelitian ini memberikan implikasi praktis bagi UMKM dalam merancang strategi green marketing yang berorientasi pada keberlanjutan dan kepercayaan konsumen.Kata kunci: green product, green promotion, brand trust, minat beli
Co-Authors Ardiana Reswari, Ni Putu Puja Gusi Putu Lestara Permana I Gusti Ayu Tirtayani, I Nengah Wirsa, I Gusti Ngurah Darma Paramartha Intan Adhisti, Sagung Istri Maharani, Ni Komang Natasya Putra, Komang Satria Wibawa Satya Dwiguna, I Made Wahyu Lesmana, I Ketut