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All Journal Jurnal Pengabdian kepada Masyarakat Nusantara Economic Reviews Journal
Oka Ariwangsa, I Gusti Ngurah
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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Pengembangan Destinasi Wisata Air Terjun Desa Temesi dengan Video Branding dan Jingle Lestara Permana, Gusi Putu; Maharani, Ni Komang Natasya; Ardiana Reswari, Ni Putu Puja; Intan Adhisti, Sagung Istri; Oka Ariwangsa, I Gusti Ngurah; Wibawa Putra, Komang Satria; Darma Paramartha, I Gusti Ngurah
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 5 No. 4 (2024): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN) Edisi September - Desembe
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v5i4.4079

Abstract

Potensi wisata mencakup segala aspek dan elemen yang telah diatur dan disediakan untuk mendukung pengembangan sektor pariwisata. Aspek-aspek ini meliputi suasana, kejadian, benda, dan jasa yang dapat dioptimalkan untuk menarik minat wisatawan. Konsep desa wisata ini telah lama menjadi daya tarik, terutama bagi wisatawan yang berasal dari perkotaan, yang mencari pelarian dari hiruk-pikuk kota dan ingin merasakan kehidupan yang lebih tenang dan dekat dengan alam. Potensi wisata yang ada di berbagai daerah sering kali belum dikelola dengan baik, meskipun memiliki daya tarik yang besar. Banyak daerah memiliki aset wisata yang seharusnya bisa menjadi magnet bagi wisatawan, namun sayangnya, potensi tersebut belum dioptimalkan dengan maksimal. Pelaksanakan kegiatan pengabdian kepada masyarakat di Desa Temesi dilakukan dengan membuat video branding dan jingle dengan tujuan menyebarluaskan mengenai destinasi air terjun Desa Temesi.
Komunikasi Sebagai Moderasi Pengaruh Lingkungan Kerja dan Budaya Organisasi Terhadap Kinerja Karyawan PT BPR Parasari Urati Satya Dwiguna, I Made; Oka Ariwangsa, I Gusti Ngurah
Economic Reviews Journal Vol. 4 No. 4 (2025): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v4i4.962

Abstract

This study aims to determine the influence of the work environment and organizational culture on employee performance, as well as to determine the moderating role of communication in the relationship between the work environment and organizational culture on employee performance. The sample in this study was 42 people. The data analysis technique used PLS 4. The results showed that the work environment has a positive and significant effect on employee performance, organizational culture has a positive and significant effect on employee performance, communication has a positive and significant effect in moderating the relationship between the work environment and employee performance, and communication has a positive and significant effect in moderating the relationship between social media promotion and employee performance. The researcher's recommendations include: PT BPR Parasari Urati should regularly provide employee training to improve their ability to complete tasks according to the specified target number, regularly maintain the air conditioning unit (AC) to ensure it consistently cools the room, foster strong relationships between employees, and consistently provide clear and detailed information to employees.
Co-Authors Ardiana Reswari, Ni Putu Puja Gusi Putu Lestara Permana I Gusti Ngurah Darma Paramartha Intan Adhisti, Sagung Istri Maharani, Ni Komang Natasya Putra, Komang Satria Wibawa Satya Dwiguna, I Made