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All Journal eMBeJi : Manajemen dan Bisnis Jurnal Jurnal Ekonomi Trisakti Journal of Educational Management Research
Balya, Sabrinadiza
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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ANALISIS STRATEGI BISNIS MIE AYAM BANGKA “LIONG LIE” Balya, Sabrinadiza; Melly; Farida, Vinaliani; Darmanto, Muji
Jurnal Ekonomi Trisakti Vol. 4 No. 2 (2024): Oktober
Publisher : Lembaga Penerbit Fakultas EKonomi dan Bisnis 

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/v4i2.19309

Abstract

Tujuan dari pelaksanaan penelitian adalah demi mengetahui strategi yang tepat bagi Warung Mie Ayam Bangka “Liong Lie” dalam menghadapi berbagai perubahan di Indonesia sebagai akibat dari terjadinya pandemi COVID-19, berdasarkan analisis SWOT dari warung tersebut. Penelitian dan pengolahan dilakukan menggunakan metode deskriptif kualitatif; dimana dilakukan analisis SWOT untuk kemudian diolah dengan berbagai alat matrix perumusan strategi. Sumber data yang digunakan merupakan primer dan sekunder, dengan data terkait didapatkan melalui wawancara informan kunci, observasi, dan tinjauan pustaka. Setelah data diolah, hasil dari metode  matriks QSPM menunjukan bahwa Warung Mie Ayam Bangka “Liong Lie” perlu melakukan optimalisasi strategi pemasaran digital untuk memaksimalkan penghasilan dan meningkatkan daya saing.
Perubahan Persepsi Produk dan Merek melalui Konsumerisme Hijau di Indonesia Balya, Sabrinadiza; Rahayu, Fatik; Ganawati, R. Ay.
Manajemen & Bisnis Jurnal Vol 10 No 1 (2024): Vol 10 No 1 (2024)
Publisher : Magister Manajemen Universitas Wisnuwardhana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37303/embeji.v10i1.195

Abstract

Abstrak. Penelitian dilakukan untuk memahami perilaku konsumen terkait nilai konsumsi hijau yang dianut dalam membentuk persepsi keberlanjutan produk dan merek. Data primer dikumpulkan melalui kuesioner yang kemudian diolah dengan metode SEM, sebelum uji hipotesis dilakukan. Hasil menunjukan bahwa terdapat pengaruh positif Consumer Green Value (CGV) terhadap Product Sustainability Perception (PSP), Product Sustainability Perception (PSP) terhadap Brand Sustainability Perception (BSP), dan dampak tidak langsung CGV terhadap BSP melalui PSP. Dari kesimpulan tersebut, manajer dapat meningkatkan persepsi konsumen melalui green marketing, green supply chain, dan inovasi kemasan eco-friendly. Abstract. The research was conducted to understand consumer behavior related to the adoption of green consumption values in shaping perceptions of product and brand sustainability. Primary data were collected through a questionnaire, which was then processed using Structural Equation Modeling (SEM) before hypothesis testing was conducted. The results indicate a positive influence of Consumer Green Value (CGV) on Product Sustainability Perception (PSP), Product Sustainability Perception (PSP) on Brand Sustainability Perception (BSP), and an indirect impact of CGV on BSP through PSP. Based on these conclusions; managers can enhance consumer perceptions through green marketing, green supply chain practices, and innovations in eco-friendly packaging.
Implementation of Sustainable Management-Based Design Thinking to Reduce Flower Board Waste in Higher Education Balya, Sabrinadiza; Ambari, Elina Sabella; Rachmah, Annisa; Taryana, Asep
Journal of Educational Management Research Vol. 4 No. 6 (2025)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jemr.v4i6.1508

Abstract

Universities pursuing Green University status often face a critical conflict between sustainability mandates and the deep-seated cultural tradition of receiving floral boards (papan bunga), which generates massive, unmanageable waste. This study applies the Design Thinking methodology to resolve this cultural-environmental conflict at a state university in South Tangerang. Through the Empathize and Define stages, the study identified that the root problem lay not in waste management, but in the cultural habit of sending physical tokens. Consequently, the Ideate phase formulated a "Dual-Strategy Approach": a Primary Prototype (Official Appeal for Substitution) to eliminate the waste source, and a Secondary Prototype (Standardized Handling SOP) as a contingency for waste management. Field testing of the Primary Prototype during the Rector's Inauguration achieved a 100% reduction in waste, reducing floral board deliveries from over 300 to zero, substituting 317 tree seedlings and digital greetings. Given this absolute success in prevention, the Secondary Prototype (SOP) was not operationally executed but was validated as a necessary blueprint for future compliance risks. While the intervention effectively eliminated the waste source, the high volume of substituted seedlings introduced a new logistical challenge regarding land allocation. The study concludes that shifting the operational focus from downstream handling to upstream prevention via formal policy nudging is the most effective strategy for achieving genuine zero-waste targets in academic institutions.
Co-Authors Ambari, Elina Sabella Asep Taryana Darmanto, Muji Farida, Vinaliani Fatik Rahayu Ganawati, R. Ay. Melly Rachmah, Annisa