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All Journal eMBeJi : Manajemen dan Bisnis Jurnal Jurnal Ekonomi Trisakti Journal of Educational Management Research
Balya, Sabrinadiza
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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ANALISIS STRATEGI BISNIS MIE AYAM BANGKA “LIONG LIE” Balya, Sabrinadiza; Melly; Farida, Vinaliani; Darmanto, Muji
Jurnal Ekonomi Trisakti Vol. 4 No. 2 (2024): Oktober
Publisher : Lembaga Penerbit Fakultas EKonomi dan Bisnis 

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/v4i2.19309

Abstract

Tujuan dari pelaksanaan penelitian adalah demi mengetahui strategi yang tepat bagi Warung Mie Ayam Bangka “Liong Lie” dalam menghadapi berbagai perubahan di Indonesia sebagai akibat dari terjadinya pandemi COVID-19, berdasarkan analisis SWOT dari warung tersebut. Penelitian dan pengolahan dilakukan menggunakan metode deskriptif kualitatif; dimana dilakukan analisis SWOT untuk kemudian diolah dengan berbagai alat matrix perumusan strategi. Sumber data yang digunakan merupakan primer dan sekunder, dengan data terkait didapatkan melalui wawancara informan kunci, observasi, dan tinjauan pustaka. Setelah data diolah, hasil dari metode  matriks QSPM menunjukan bahwa Warung Mie Ayam Bangka “Liong Lie” perlu melakukan optimalisasi strategi pemasaran digital untuk memaksimalkan penghasilan dan meningkatkan daya saing.
Perubahan Persepsi Produk dan Merek melalui Konsumerisme Hijau di Indonesia Balya, Sabrinadiza; Rahayu, Fatik; Ganawati, R. Ay.
Manajemen & Bisnis Jurnal Vol 10 No 1 (2024): Vol 10 No 1 (2024)
Publisher : Magister Manajemen Universitas Wisnuwardhana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37303/embeji.v10i1.195

Abstract

Abstrak. Penelitian dilakukan untuk memahami perilaku konsumen terkait nilai konsumsi hijau yang dianut dalam membentuk persepsi keberlanjutan produk dan merek. Data primer dikumpulkan melalui kuesioner yang kemudian diolah dengan metode SEM, sebelum uji hipotesis dilakukan. Hasil menunjukan bahwa terdapat pengaruh positif Consumer Green Value (CGV) terhadap Product Sustainability Perception (PSP), Product Sustainability Perception (PSP) terhadap Brand Sustainability Perception (BSP), dan dampak tidak langsung CGV terhadap BSP melalui PSP. Dari kesimpulan tersebut, manajer dapat meningkatkan persepsi konsumen melalui green marketing, green supply chain, dan inovasi kemasan eco-friendly. Abstract. The research was conducted to understand consumer behavior related to the adoption of green consumption values in shaping perceptions of product and brand sustainability. Primary data were collected through a questionnaire, which was then processed using Structural Equation Modeling (SEM) before hypothesis testing was conducted. The results indicate a positive influence of Consumer Green Value (CGV) on Product Sustainability Perception (PSP), Product Sustainability Perception (PSP) on Brand Sustainability Perception (BSP), and an indirect impact of CGV on BSP through PSP. Based on these conclusions; managers can enhance consumer perceptions through green marketing, green supply chain practices, and innovations in eco-friendly packaging.
Implementation of Sustainable Management-Based Design Thinking to Reduce Flower Board Waste Balya, Sabrinadiza; Ambari, Elina Sabella; Rachmah, Annisa; Taryana, Asep
Journal of Educational Management Research Vol. 4 No. 6 (2025)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jemr.v4i6.1508

Abstract

This research explores the conflict between the tradition of floral boards and universities’ commitment to sustainability, particularly in alignment with Green University principles. As floral boards contribute to environmental waste, this study aims to propose sustainable alternatives while preserving cultural practices. The research employs a qualitative approach, including in-depth interviews, participatory observation, and document analysis, at a university in South Tangerang, Indonesia. By applying the SCAMPER technique during the Ideate phase, solutions such as tree seedlings, digital greetings, and circular-economy models were generated. The results show that replacing floral boards with sustainable alternatives successfully reduced waste, aligning with the university’s sustainability goals. The study concludes that cultural traditions can be modified without losing their social significance if supported by innovative, sustainable practices. The findings contribute to the literature on integrating sustainability with cultural traditions in educational institutions, offering actionable frameworks for universities to reduce waste while maintaining traditional values. Further research is recommended to explore the broader application of these solutions across various contexts.
Co-Authors Ambari, Elina Sabella Asep Taryana Darmanto, Muji Farida, Vinaliani Fatik Rahayu Ganawati, R. Ay. Melly Rachmah, Annisa