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Analysis of the Effect of Financial Literacy and Hedonism Lifestyle on Investment Preferences in Generation Z Mediated by Financial Technology Riani Sukma Wijaya; Muhamad Irfan Florid
Asian Journal of Management, Entrepreneurship and Social Science Vol. 4 No. 04 (2024): Upcoming issues, Asian Journal of Management Entrepreneurship and Social Scien
Publisher : Cita Konsultindo Research Center

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Abstract

Over the past few years, Gen Z's interest in investment has increased, along with the growing popularity of financial technology (fintech) applications that provide easy access to various investment instruments, such as stocks, mutual funds, and cryptocurrencies. Although Gen Z has wider access to various investment products through fintech, the low level of financial literacy and the influence of hedonism lifestyle are still the main obstacles in making wise investment decisions. This study uses a quantitative approach with an explanatory research design that aims to explain the cause-and-effect relationship between financial literacy, hedonism lifestyle, financial technology (fintech) as a mediating variable, and investment preferences in Generation Z. The Partial Least Squares Structural Equation Modeling (PLS-SEM) method was used to analyze the data, with 200 samples of students who have made investments. Based on the results of the study, it can be concluded that financial literacy affects investment preferences in generation Z, hedonism lifestyle affects the investment preferences of generation Z, financial literacy moderated by financial technology affects investment preferences in generation Z. Hedonism lifestyle moderated by financial technology has no effect on investment preferences in Generation ZThis study uses a quantitative approach with a small sample so that the research results are not accurate. Based on this, for further research it is necessary to conduct empirical studies with a wider sample to ascertain what the implications of this research are.
DOCUMENTARY FILM DIRTY VOTE: SUBSTANCE AND SENSATION Salampessy, Maryam; Ade Risna Sari; Muhamad Irfan Florid; Widyastuti; Andro Ruben Runtu
INTERNATIONAL JOURNAL OF SOCIETY REVIEWS Vol. 2 No. 4 (2024): APRIL
Publisher : Adisam Publisher

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Abstract

Recently, the documentary film "Dirty Vote" succeeded in shaking up the world of politics in Indonesia and dividing parties into two camps. One camp believes that the film is an instrument or medium to create intelligent voters and is a form of dissatisfaction with the Constitutional Court's decision which gave Gibran Rakabuming Raka the opportunity to become a Vice Presidential Candidate. However, on the other hand, a number of groups believe that the film is only looking for sensation and there is no scientific analysis that is in line with systematic methodology in scientific research. Based on this, this research aims to analyze the documentary film "Dirty Vote" which functions as substance or just sensation. This research is qualitative research with a descriptive approach which aims to reveal the purpose/purpose of the presence of documentary films as substance or mere sensation. The data used in this research is secondary data that researchers obtained from scientific manuscripts, books, trusted websites, and so on which are commonly used in every research. This data is analyzed using the SWOT method with the standard that if there are many strengths and opportunities it leads to substance and if there are many weaknesses and challenges it leads to sensation.