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All Journal Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) Journal Economic Management and Business
Aisyah Azhar Adam
Universitas Potensi Utama
Economics, Econometrics & Finance Other

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Pengaruh Harga, Promosi, dan Suasana Toko (Store Atmosphere) Terhadap Loyalitas Pelanggan Ask Coffee Marelan Tara Febrianti; Aisyah Azhar Adam
Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) Vol 6 No 2 (2026): Edisi Mei 2026
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jamek.v6i2.2288

Abstract

This study aims to examine the effect of price, promotion, and store atmosphere on customer loyalty at Ask Coffee Marelan. This research is a quantitative study with an associative approach. Data were collected through questionnaires distributed to 100 respondents who are customers of Ask Coffee Marelan. The analytical methods used include multiple linear regression, t-test, F-test, and the coefficient of determination (R²) with the help of SPSS 27. The results of the t-test show that Price (X1) has a t-value of 6.724, which is greater than the t-table value of 1.984, with a significance level of 0.000 < 0.05, indicating a positive effect. Thus, H1 is accepted and H0 is rejected, meaning that Price (X1) has a positive and significant effect on Customer Loyalty (Y). Promotion (X2) has a t-value of 2.944, which is greater than the t-table value of 1.984, with a significance level of 0.004 < 0.05, indicating a positive effect. Thus, H2 is accepted and H0 is rejected, meaning that Promotion (X2) has a positive and significant effect on Customer Loyalty (Y). Store Atmosphere (X3) has a t-value of 2.056, which is greater than the t-table value of 1.984, with a significance level of 0.043 < 0.05, indicating a positive effect. Thus, H3 is accepted and H0 is rejected, meaning that Store Atmosphere (X3) has a positive and significant effect on Customer Loyalty (Y). Furthermore, the F-test results indicate that the three variables simultaneously have a significant effect on Customer Loyalty (Y) at Ask Coffee Marelan.
PENGARUH CASH RATIO, DEBT TO ASSET RATIO DAN RETURN ON ASSETS TERHADAP HARGA SAHAM PERUSAHAAN SEKTOR MAKANAN DAN MINUMAN YANG TERDAFTAR DI BEI TAHUN 2020–2024 Indri Syahputri Saragih; Asnahwati Asnahwati; M. Rizky Wijaya; Aisyah Azhar Adam
Journal Economic Management and Business Vol 5, No 1 (2026)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/jfeb.v5i1.8816

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Cash Ratio, Debt to Asset Ratio (DAR), dan Return on Assets (ROA) terhadap Harga Saham pada perusahaan subsektor makanan dan minuman yang terdaftar di Bursa Efek Indonesia periode 2020–2024. Metode penelitian menggunakan analisis regresi linear berganda dengan uji t, uji F, dan koefisien determinasi. Hasil penelitian menunjukkan bahwa secara parsial Cash Ratio tidak berpengaruh signifikan terhadap Harga Saham dengan nilai signifikansi 0,758, DAR sebesar 0,091, dan ROA sebesar 0,939. Secara simultan, Cash Ratio, DAR, dan ROA juga tidak berpengaruh signifikan terhadap Harga Saham dengan nilai signifikansi 0,141 dan F hitung 1,935 < F tabel 2,87. Nilai koefisien determinasi sebesar 13,9% menunjukkan bahwa Harga Saham lebih dipengaruhi oleh faktor lain di luar penelitian, seperti kondisi ekonomi makro, suku bunga, inflasi, dan sentimen pasar.
Co-Authors Asnahwati Asnahwati Indri Syahputri Saragih M. Rizky Wijaya Tara Febrianti