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All Journal Journal of Economic, Bussines and Accounting (COSTING) Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Journal Economic Management and Business ACCUMULATED JOURNAL Harmoni Economics: International Journal of Economics and Accounting Journal of Accounting Research, Utility Finance and Digital Assets (JARUDA)
Aisyah Azhar Adam
Universitas Potensi Utama
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Other

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Pengaruh Harga, Promosi, dan Suasana Toko (Store Atmosphere) Terhadap Loyalitas Pelanggan Ask Coffee Marelan Tara Febrianti; Aisyah Azhar Adam
Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) Vol 6 No 2 (2026): Edisi Mei 2026
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jamek.v6i2.2288

Abstract

This study aims to examine the effect of price, promotion, and store atmosphere on customer loyalty at Ask Coffee Marelan. This research is a quantitative study with an associative approach. Data were collected through questionnaires distributed to 100 respondents who are customers of Ask Coffee Marelan. The analytical methods used include multiple linear regression, t-test, F-test, and the coefficient of determination (R²) with the help of SPSS 27. The results of the t-test show that Price (X1) has a t-value of 6.724, which is greater than the t-table value of 1.984, with a significance level of 0.000 < 0.05, indicating a positive effect. Thus, H1 is accepted and H0 is rejected, meaning that Price (X1) has a positive and significant effect on Customer Loyalty (Y). Promotion (X2) has a t-value of 2.944, which is greater than the t-table value of 1.984, with a significance level of 0.004 < 0.05, indicating a positive effect. Thus, H2 is accepted and H0 is rejected, meaning that Promotion (X2) has a positive and significant effect on Customer Loyalty (Y). Store Atmosphere (X3) has a t-value of 2.056, which is greater than the t-table value of 1.984, with a significance level of 0.043 < 0.05, indicating a positive effect. Thus, H3 is accepted and H0 is rejected, meaning that Store Atmosphere (X3) has a positive and significant effect on Customer Loyalty (Y). Furthermore, the F-test results indicate that the three variables simultaneously have a significant effect on Customer Loyalty (Y) at Ask Coffee Marelan.
PENGARUH CASH RATIO, DEBT TO ASSET RATIO DAN RETURN ON ASSETS TERHADAP HARGA SAHAM PERUSAHAAN SEKTOR MAKANAN DAN MINUMAN YANG TERDAFTAR DI BEI TAHUN 2020–2024 Indri Syahputri Saragih; Asnahwati Asnahwati; M. Rizky Wijaya; Aisyah Azhar Adam
Journal Economic Management and Business Vol 5, No 1 (2026)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/jfeb.v5i1.8816

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Cash Ratio, Debt to Asset Ratio (DAR), dan Return on Assets (ROA) terhadap Harga Saham pada perusahaan subsektor makanan dan minuman yang terdaftar di Bursa Efek Indonesia periode 2020–2024. Metode penelitian menggunakan analisis regresi linear berganda dengan uji t, uji F, dan koefisien determinasi. Hasil penelitian menunjukkan bahwa secara parsial Cash Ratio tidak berpengaruh signifikan terhadap Harga Saham dengan nilai signifikansi 0,758, DAR sebesar 0,091, dan ROA sebesar 0,939. Secara simultan, Cash Ratio, DAR, dan ROA juga tidak berpengaruh signifikan terhadap Harga Saham dengan nilai signifikansi 0,141 dan F hitung 1,935 < F tabel 2,87. Nilai koefisien determinasi sebesar 13,9% menunjukkan bahwa Harga Saham lebih dipengaruhi oleh faktor lain di luar penelitian, seperti kondisi ekonomi makro, suku bunga, inflasi, dan sentimen pasar.
Analysis of Online Customer Reviews, Influencer Endorsements, and Price Perceptions on Purchasing Decisions for Eiger Products in the Sumut Indonesia Climbing Community Ajie Dwi Tandayu; Ari Prabowo; Aisyah Azhar Adam
Harmoni Economics: International Journal of Economics and Accounting Vol. 1 No. 4 (2024): November : Harmoni Economics: International Journal of Economics and Accounting
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/harmonieconomics.v1i4.33

Abstract

Purchase Decision is a decision to buy a product or brand you like, but two factors can arise between purchase intention and purchase decision. This research aims to determine the influence of online customer reviews, influencer endorsements and price perceptions on purchasing decisions. The type of research used in this research is quantitative research. In determining the research sample, the Slovin formula was used, where the number of samples obtained was 100 samples. Data was collected using a questionnaire that had been tested for validity and reliability and processed using SPPSS 26. Based on the partial test, the Online Customer Review variable had a positive and significant effect on the decision to purchase Eiger products in the Indonesian North Sumatra Climber Community. A value of t-count of 8.139 > 1.66 t-table was obtained, then the Endorsement Influencer variable had a positive and significant influence on Purchasing Decisions, a value of t-count of 2.169 > 1.66 t-table was obtained, and the Price Perception variable had a positive and significant influence on Purchase Decisions with a t-count value of 3.885 > 1.66 t-table . Simultaneous test results show that the online customer review (X1), influencer endorsement (X2) and price perception variables (X3) together have a positive and significant effect on the decision to purchase Eiger products in the Indonesian North Sumatra climbing community.
Analisis Customer Experience Dan Content Attractiveness Terhadap Repurchase Intention Pada Konsumen Digital Beauty Brand Skintific Ari Prabowo; Aisyah Azhar Adam; Yahya Tanjung; Austin Alexander Parhusip
ACCUMULATED JOURNAL Vol 8 No 1 (2026): ACCUMULATED JOURNAL (Januari 2026)
Publisher : LPPM Univ Potensi Utama

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Abstract

Tujuan penelitian ini adalah untuk mengetahui dan menganalisis customer ezperience dan content attractiveness terhadap repurchase intention pada konsumen digital beauty brand Skintific di Tiktokshop. Adapun jenis pendekatan penelitian menggunakan pendekatan asosiatif serta metode yang digunakan ialah metode kuantitatif. Populasi dalam penelitian ini adalah seluruh konsumen beauty brand Skintific di Tiktokshop pada area Kota Medan, Sumatera Utara yang melakukan pembelian ulang dengan jumlah yang tidak diketahui dengan pasti. Metode penarikan sampel menggunakan metode non-probability sampling dengan teknik purposive sampling. Guna menentukan sampel dengan jumlah populasi yang tidak diketahui maka peneliti dalam hal ini menggunakan rumus Lameshow. Maka adapun jumlah sampel penelitian adalah 120 responden yaitu konsumen beauty brand Skintific di Tiktokshop. Hasil penelitian menunjukkan bahwa customer experience secara parsial berpengaruh signifikan terhadap repurchase intention pada konsumen digital beauty brand Skintific di Tiktokshop, content attractiveness secara parsial berpengaruh signifikan terhadap repurchase intention pada konsumen digital beauty brand Skintific di Tiktokshop, customer experience dan content attractiveness secara simultan berpengaruh signifikan terhadap repurchase intention pada konsumen digital beauty brand Skintific di Tiktokshop.
Analisis Customer Trust Dan Shopping Emotion Terhadap Purchase Intention Pada Konsumen Brand Fashion UNIQLO Di Kota Medan Aisyah Azhar Adam; Ari Prabowo; Shofyan Roni; Yahya Tanjung
ACCUMULATED JOURNAL Vol 8 No 1 (2026): ACCUMULATED JOURNAL (Januari 2026)
Publisher : LPPM Univ Potensi Utama

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Abstract

Tujuan penelitian ini adalah untuk mengetahui dan menganalisis customer trust dan shopping emotion terhadap purchase intention pada konsumen brand fashion Uniqlo di Kota Medan. Metode yang digunakan ialah metode kuantitatif. Populasi dalam penelitian ini adalah seluruh konsumen brand faashion Uniqlo di Kota Medan dengan jumlah yang tidak diketahui dengan pasti. Metode penarikan sampel menggunakan metode non-probability sampling dengan teknik accidental sampling. Guna menentukan sampel dengan jumlah populasi yang tidak diketahui maka peneliti dalam hal ini menggunakan rumus Lameshow. Maka adapun jumlah sampel penelitian adalah 100 responden yaitu konsumen brand fashion Uniqlo di Kota Medan. Hasil penelitian menunjukkan bahwa customer trust secara parsial berpengaruh signifikan terhadap purchase intention pada konsumen brand fashion Uniqlo di Kota Medan, shopping emotion secara parsial berpengaruh signifikan terhadap purchase intention pada konsumen brand fashion Uniqlo di Kota Medan, customer trust dan shopping emotion secara simultan berpengaruh signifikan terhadap purchase intention pada konsumen brand fashion Uniqlo di Kota Medan.
Analisis Cita Rasa, Harga, Dan Kualitas Pelayanan Terhadap Kepuasan Konsumen Di Wizzmie Cabang Pancing Medan Yahya Tanjung; Ari Prabowo; Aisyah Azhar Adam; Tika Nurmala Sari
ACCUMULATED JOURNAL Vol 8 No 1 (2026): ACCUMULATED JOURNAL (Januari 2026)
Publisher : LPPM Univ Potensi Utama

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Abstract

Tujuan penelitian adalah untuk mengetahui dan menganalisis pengaruh secara parsial dan simultan variabel cita rasa, harga dan kualitas pelayanan terhadap kepuasan konsumen. Jenis pendekatan penelitian ini adalah penelitian asosiatif kausal, untuk mengetahui hubungan antara satu variabel atau lebih, dengan metode penelitian yang digunakan adalah metode kuantitatif. Penelitian ini menggunakan analisis regresi linier berganda dengan dasar analisis SPSS versi 25. Populasi dalam penelitian ini adalah seluruh konsumen yang datang ke Wizzmie yang jumlahnya tidak dapat diketahui secara pasti, sehingga karena keterbatasan waktu, biaya dan lain-lain, maka sampel penelitian diambil dengan menggunakan metode Rumus Zikmund dengan menentukan 100 responden yaitu konsumen yang datang ke Wizzmie. Hasil penelitian menjelaskan bahwa pemasaran digital dan gaya hidup hedonis secara parsial dan simultan berpengaruh signifikan terhadap perilaku konsumen. Hasil uji determinasi menjelaskan bahwa Nilai adjusted R square 0,830 dapat disebut koefisien determinasi, hal ini berarti 0,830 (83%) kepuasan konsumen dapat diperoleh dan di jelaskan oleh cita rasa, harga dan kualitas pelayanan sedangkan sisanya 17% (100% - 83% = 17%) dijelaskan oleh variabel diluar model yang tidak diteliti.
ANALISIS PERSEPSI HARGA, KEPUASAN PELANGGAN DAN MEDIA SOSIAL MARKETING TERHADAP KEPUTUSAN MENGINAP Muhammad Rizal; Aisyah Azhar Adam; Shofyan Roni
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 4 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/320pts56

Abstract

Penelitian ini menganalisis dampak dari estimasi harga, kepuasan konsumen, dan pemasaran media sosial terhadap keputusan menginap di Grand Darussalam Hotel Medan. Keputusan untuk menginap merupakan aspek penting dari kesuksesan dalam industri perhotelan, dimana strategi penetapan harga, kualitas layanan, dan promosi digital secara signifikan mempengaruhi perilaku konsumen. Penelitian ini menggunakan pendekatan kuantitatif, mengumpulkan data melalui survei yang disebarkan kepada 100 responden yang pernah menginap di hotel tersebut. Analisis data dilakukan dengan menggunakan SPSS versi 26. Hasil penelitian menunjukkan bahwa 49,1% dari variasi keputusan untuk menginap dipengaruhi oleh persepsi harga, kepuasan konsumen, dan pemasaran media sosial. Hal ini mengindikasikan bahwa ketiga faktor tersebut secara bersama-sama memainkan peran penting dalam menentukan preferensi tamu. Sementara itu, sisanya sebesar 50,9% dipengaruhi oleh variabel lain yang tidak diteliti dalam penelitian ini, seperti lokasi, fasilitas, citra merek, atau rekomendasi pribadi. Temuan ini menunjukkan bahwa meningkatkan ketiga variabel ini dapat secara strategis meningkatkan retensi tamu dan keunggulan kompetitif di sektor perhotelan. Penelitian di masa depan disarankan untuk mengeksplorasi faktor-faktor lain yang mempengaruhi.
DIGITAL MARKETING, FINANCIAL TECHNOLOGY, AND MARKET ORIENTATION STRATEGY: A STUDY ON MSME’s MARKETING PERFORMANCE Austin Alexander Parhusip; Aisyah Azhar Adam
Journal of Accounting Research, Utility Finance and Digital Assets Vol. 5 No. 1 (2026): July
Publisher : PT. Radja Intercontinental Publishing

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Abstract

Culinary MSMEs play a strategic role in the Medan City economy, but the increase in the number of businesses has not always been followed by an increase in marketing performance. This study aims to analyze the influence of digital marketing, financial technology, and market orientation on the marketing performance of culinary MSMEs in Medan City. The study used an associative quantitative approach. The study population was MSMEs in Medan City, with a sample of 100 respondents determined through a purposive sampling technique. Data were obtained through research instruments and analyzed using validity tests, reliability tests, classical assumptions, multiple linear regression, t-tests, F-tests, and coefficients of determination. The results showed that digital marketing had a positive and significant effect on marketing performance. Financial technology also had a positive and significant effect and was the variable with the largest contribution. Meanwhile, market orientation had a positive relationship, but did not have a significant effect partially. Simultaneously, all three variables had a significant effect on the marketing performance of culinary MSMEs in Medan City with an Adjusted R Square value of 0.697. These findings demonstrate the importance of integrating digital promotion, financial technology, and market understanding to strengthen the competitiveness of MSMEs.
ANALYSIS OF THE INFLUENCE OF SOCIAL MEDIA MARKETING, INFLUENCER MARKETING AND PRICE ON PURCHASE DECISIONS AT SENGKAYU COFFEE Emteta Litka Enzelia; Aisyah Azhar Adam
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 5 No. 10 (2026): SEPTEMBER
Publisher : RADJA PUBLIKA

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Abstract

The purpose of this study is to identify and analyze the influence of social media marketing, influencer marketing, and price on the purchase decision of consumers at Sengkayu Coffee Marelan. This study employed an associative research approach using a quantitative research method. The population consisted of all Sengkayu Coffee consumers who had made repeat purchases, with the exact population size being unknown. The sampling technique used was non-probability sampling with a purposive sampling approach. Since the population size was unknown, the sample size was determined using the Lemeshow formula. Based on this calculation, the study involved 105 respondents, all of whom were consumers of Sengkayu Coffee. The analysis tool used was SPSS version 25. Data collection was carried out through questionnaires, observation, and documentation, while data analysis utilized data quality tests, classical assumption tests, multiple linear regression analysis, t-tests, F-tests, and the coefficient of determination. The results of the study indicate that social media marketing, influencer marketing, and price, both partially and simultaneously, have a positive and significant effect on the purchase decision of consumers at Sengkayu Coffee
THE INFLUENCE OF SOCIAL MEDIA MARKETING, MENU AVAILABILITY AND ONLINE CUSTOMER REVIEWS ON PURCHASE DECISIONS AT NONSENSE COFFEE Mutia Rahmanda; Aisyah Azhar Adam
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 5 No. 10 (2026): SEPTEMBER
Publisher : RADJA PUBLIKA

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Abstract

The increasingly competitive coffee shop industry encourages business actors to understand the factors influencing consumer purchase decisions through digital marketing strategies, product availability management, and the utilization of online customer experiences. This study aims to analyze the effect of social media marketing, menu availability, and online customer review on purchase decision among Nonsense Coffee consumers. This study employed a quantitative approach using a causal associative method. The population consisted of Nonsense Coffee consumers with an unknown population size. A total of 115 respondents were selected using a purposive sampling technique. Data were collected through questionnaires, observation, and documentation. The data were analyzed using multiple linear regression with the assistance of SPSS version 25. The results showed that social media marketing had a positive and significant effect on purchase decision, with a t-value of 7.458 and a significance value of 0.000. Menu availability also had a positive and significant effect on purchase decision, with a t-value of 3.154 and a significance value of 0.002. Furthermore, online customer review had a positive and significant effect on purchase decision, with a t-value of 5.805 and a significance value of 0.000. Simultaneously, the three variables had a significant effect on purchase decision, with an F-value of 98.415 and a significance value of 0.000. The Adjusted R Square value of 0.719 indicates that 71.9% of the variation in consumer purchase decisions can be explained by the research model. This study implies that strengthening social media marketing strategies, maintaining menu availability consistency, and effectively managing online customer reviews are important factors in improving consumer purchase decisions in the coffee shop industry.
Co-Authors Ajie Dwi Tandayu Ari Prabowo Asnahwati Asnahwati Emteta Litka Enzelia Indri Syahputri Saragih M. Rizky Wijaya Muhammad Rizal Mutia Rahmanda Parhusip, Austin Alexander Shofyan Roni Siti Marisa Tara Febrianti Tika Nurmala Sari Yahya Tanjung