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All Journal Jurnal Manajemen dan Ekonomi Kreatif Jurnal Kabar Masyarakat Natural: Jurnal Pelaksanaan Pengabdian Bergerak Bersama Masyarakat Jurnal Ilmiah Bisnis, Manajemen, dan Akuntansi PESHUM Proceeding International Collaborative Conference on Multidisciplinary Science
Teguh Harso Widagdo
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Marketing Performance after Covid-19 Pandemic on Food and Beverage SMEs in Semarang Ahmad Ali; Teguh Harso Widagdo
Jibaku: Jurnal Ilmiah Bisnis, Manajemen dan Akuntansi Vol. 2 No. 2 (2022)
Publisher : Universitas Ngudi Waluyo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35473/.v2i2.1814

Abstract

The purpose of this study is to analyze how market sensing and consumer need adaptability, can achieve competitive advantage which is then expected to be able to improve marketing performance. This study took as many as 120 respondents who own SMEs Food and Beverage in Semarang, Central Java. The analytical tool used is SEM (Structural Equation Modeling). The results of data analysis for all models have met the criteria of Goodness Of Fit with chi square value = 89.718, degrees of freedom (df) = 100, probability = 0.760, CMIN/DF = 0.897, GFI = 0.914, AGFI = 0.884, TLI = 1.025, CFI = 1,000 and RMSEA = 0.000. Thus it can be said that the proposed research model is acceptable. The results of the analysis prove that market sensing and consumer need adaptability have a significant effect on competitive advantage so as to improve marketing performance.
PENGARUH PEMASARAN DIGITAL DAN BRAND AWARENESS TERHADAP KEPUTUSAN PEMBELIAN PADA START-UP JEGGBOY SALATIGA Teguh Harso Widagdo; Sudiyono Sudiyono
Jurnal Manajemen dan Ekonomi Kreatif Vol. 1 No. 3 (2023): Juli : Jurnal Manajemen dan Ekonomi Kreatif
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jumek.v1i3.123

Abstract

Peningkatan kebutuhan mobilisasi masyarakat di Jawa Tengah, terutama Kota Salatiga, dipandang sebagai suatu peluang dan dapat dimanfaatkan oleh para pengusaha transportasi dalam membantu pemerintah untuk meningkatkan pendapatan daerah dan nasional. Mobilitas sangat berkaitan erat dengan kebutuhan transportasi. Kebutuhan akan transportasi untuk kegiatan wisata dan mobilisasi masyarakat dalam memenuhi kebutuhan atau kepentingan masyarakat memberikan peluang bagi Jeggboy Salatiga untuk merilis aplikasi rental kendaraan pertama di Salatiga. Karena berbasis start-up, Jeggboy Salatiga menerapkan pemasaran digital dan juga dibantu dengan pelaksanaan kegiatan brand awareness. Dalam penelitian ini menggunakan 75 responden dengan kriteria berusia 16 tahun ke atas dan pernah memanfaatkan Jeggboy Salatiga. Kuesioner digunakan dalam pengumpulan data untuk kemudian diolah dengan menggunakan teknik analisis data Partial Least Square SEM. Hasil dari penelitian yang didapat menunjukkan: 1) Variabel pemasaran digital berpengaruh positif dan signifikan terhadap brand awareness. 2) Variabel pemasaran digital memiliki berpengaruh sangat kecil dan tidak signifikan terhadap keputusan pembelian. 3) Brand awareness berpengaruh positif dan signifikan terhadap keputusan pembelian
Visual Merchandising Pada UMKM KEDJORA Magelang Ahmad Ali; Noor Laila Ramadhani; Arda Raditya Tantra; Abdul Aziz; Teguh Harso Widagdo
Natural: Jurnal Pelaksanaan Pengabdian Bergerak bersama Masyarakat. Vol. 2 No. 1 (2024): February : Natural: Jurnal Pelaksanaan Pengabdian Bergerak bersama Masyarakat
Publisher : Asosiasi Riset Ilmu Kesehatan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/natural.v2i1.230

Abstract

Visual merchandising is an important strategy in the retail world which aims to attract customers, increase sales and strengthen a company's brand image. However, this concept also has the potential to provide wider benefits to society in general. This community service involves direct observation of visual merchandising practices at Kedjora Grosir Magelang MSMEs, as well as interviews with shop owners and the local community. The findings show that by using the right visual merchandising strategies, stores can become more environmentally friendly, promote local products, and provide education about relevant social issues. Community service through visual merchandising can provide benefits such as increasing awareness of environmental and social issues, empowering local producers, and creating an inclusive shopping environment for all levels of society. In addition, this initiative can also increase the sustainability of the local economy and create stronger relationships between stores and the surrounding community. This community service shows that visual merchandising is not just about creating aesthetically appealing displays, but also about harnessing the power of retail stores to have a positive impact on society. Therefore, the integration of community service principles in visual merchandising strategies can be a significant step in building sustainable relationships between business and society.
Peningkatan Pemahaman Akuntansi Berbasis Digital di SMK Kristen BM Salatiga dan SMK Diponegoro Salatiga Tantra, Arda Raditya; Bambang Ahmad Indarto; Abdul Aziz; Teguh Harso Widagdo
PESHUM : Jurnal Pendidikan, Sosial dan Humaniora Vol. 5 No. 2: Februari 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/peshum.v5i2.13595

Abstract

Siswa jurusan akuntansi perlu dibekali pengetahuan dan keterampilan untuk mengoperasikan aplikasi akuntansi digital. Pelaksanaan kegiatan pengabdian ini berlokasi di SMK Kristen BM Salatiga dan SMK Diponegoro Salatiga dengan tujuan meningkatkan pengetahuan tentang akuntansi berbasis digital dan meningkatkan keterampilan mengoperasikan aplikasi akuntansi berbasis digital pada siswa SMK Kristen BM Salatiga dan SMK Diponegoro Salatiga. Metode pelaksanaan kegiatan pengabdian ini adalah metode ceramah, bimbingan, dan diakhiri dengan diskusi tanya jawab. Materi kegiatan pengabdian masyarakat antara lain pengenalan aplikasi akuntansi berbasis digital, praktek mengoperasikan aplikasi dengan mengerjakan latihan kasus, dan ditutup dengan hasil akhir kegiatan. Hasil dari kegiatan pengabdian kepada masyarakat ini yaitu meningkatnya pengetahuan dan keterampilan siswa dalam mengoperasikan aplikasi akuntansi berbasis digital, sehingga dapat dijadikan modal wawasan bagi siswa ketika lulus nanti.
Building Organizational Performance through Strategic Visionary Leadership and Total Quality Management: An Organizational Excellence Framework Satria Avianda Nurcaho; Pipit Sundari; Yeni Indraningtyas; Teguh Harso Widagdo; Ahmad Ali
Proceeding International Collaborative Conference on Multidisciplinary Science Vol. 3 No. 1 (2026): June : ICCMS (Proceeding International Collaborative Conference on Multidiscipl
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/iccms.v3i1.242

Abstract

Organizational performance has become a critical determinant of sustainable competitiveness in the Islamic banking industry amid rapid digital transformation, increasing customer expectations, and evolving regulatory demands. Although Strategic Visionary Leadership (SVL) and Total Quality Management (TQM) have been widely recognized as important organizational capabilities, empirical evidence integrating both constructs within an organizational excellence framework remains limited, particularly in Islamic banking. This study aims to examine the effects of Strategic Visionary Leadership and Total Quality Management on Organizational Performance and to develop an Organizational Excellence Framework for PT Bank Syariah Indonesia (BSI) Regional Central Java. Grounded in the Resource-Based View (RBV) and Dynamic Capability Theory, this research proposes that visionary leadership provides strategic direction, inspires innovation, and enhances organizational adaptability, while Total Quality Management strengthens operational effectiveness through continuous improvement, customer focus, employee involvement, and process excellence. A quantitative explanatory research design was employed using Structural Equation Modeling–Partial Least Squares (SEM-PLS). Data were collected through structured questionnaires distributed to managers and employees of PT Bank Syariah Indonesia Regional Central Java using purposive sampling. Organizational Performance was measured through financial and non-financial indicators, including operational efficiency, service quality, customer satisfaction, employee productivity, innovation capability, and organizational sustainability. The proposed model examines the direct effects of Strategic Visionary Leadership and Total Quality Management on Organizational Performance and their complementary contribution to organizational excellence. The findings are expected to demonstrate that Strategic Visionary Leadership positively influences Organizational Performance while simultaneously strengthening the implementation of Total Quality Management. Furthermore, Total Quality Management is expected to significantly enhance Organizational Performance by improving service quality, operational efficiency, and organizational learning. The integration of these two strategic capabilities provides a comprehensive Organizational Excellence Framework capable of generating sustainable competitive advantage in Islamic banking. This study contributes to the literature by extending the understanding of the relationship between leadership and quality management within an integrated strategic framework. Practically, the findings offer valuable insights for executives of Islamic banks in designing leadership development initiatives and implementing quality management practices that support long-term organizational excellence, resilience, and superior organizational performance in an increasingly competitive financial environment.
Penguatan Literasi dan Manajemen Keuangan Guna Mendukung Keberlanjutan Organisasi Sanggar Tari Tradisi Kalijaro Taruno Mudo Yeni Indraningtyas; Pipit Sundari; Teguh Harso Widagdo; Satria Avianda Nurcahyo; Ahmad Ali
Jurnal Kabar Masyarakat Vol. 4 No. 2 (2026): Mei: JURNAL KABAR MASYARAKAT
Publisher : Institut Teknologi dan Bisnis Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jkb.v4i2.4356

Abstract

The sustainability of traditional arts organisations depends not only on cultural preservation, but also on sound financial management. The Kalijaro Taruno Mudo Traditional Dance Troupe in Karang Jati Village still faces challenges in the areas of financial literacy and management, namely the continued use of manual bookkeeping methods and a lack of financial governance. This community service initiative aims to strengthen financial literacy and management to support the sustainability of the dance troupe. The method employed is the Community Empowerment approach, which involves community-based empowerment through the stages of preparation, implementation, evaluation and follow-up. Activities included training in financial literacy, guidance on simple bookkeeping, budget preparation and financial reporting. The results of the activities demonstrated an improvement in the committee members’ understanding and skills in recording financial transactions, drawing up budgets, and presenting financial reports in a more accountable manner. Furthermore, the development of a work plan and a mechanism for periodic evaluation has contributed to better organisational governance. This programme demonstrates that strengthening financial literacy and management can support the sustainability of community-based arts and culture organisations.
Co-Authors Abdul Aziz Ahmad Ali Ahmad Ali Bambang Ahmad Indarto Noor Laila Ramadhani Satria Avianda Nurcaho Satria Avianda Nurcahyo Sudiyono Sudiyono Sundari, Pipit Tantra, Arda Raditya Yeni Indraningtyas