Garuda - Garba Rujukan Digital

Marketing Performance after Covid-19 Pandemic on Food and Beverage SMEs in Semarang Ahmad Ali; Teguh Harso Widagdo
Jibaku: Jurnal Ilmiah Bisnis, Manajemen dan Akuntansi Vol. 2 No. 2 (2022)
Publisher : Universitas Ngudi Waluyo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35473/.v2i2.1814

The purpose of this study is to analyze how market sensing and consumer need adaptability, can achieve competitive advantage which is then expected to be able to improve marketing performance. This study took as many as 120 respondents who own SMEs Food and Beverage in Semarang, Central Java. The analytical tool used is SEM (Structural Equation Modeling). The results of data analysis for all models have met the criteria of Goodness Of Fit with chi square value = 89.718, degrees of freedom (df) = 100, probability = 0.760, CMIN/DF = 0.897, GFI = 0.914, AGFI = 0.884, TLI = 1.025, CFI = 1,000 and RMSEA = 0.000. Thus it can be said that the proposed research model is acceptable. The results of the analysis prove that market sensing and consumer need adaptability have a significant effect on competitive advantage so as to improve marketing performance.

PENGARUH PEMASARAN DIGITAL DAN BRAND AWARENESS TERHADAP KEPUTUSAN PEMBELIAN PADA START-UP JEGGBOY SALATIGA Teguh Harso Widagdo; Sudiyono Sudiyono
Jurnal Manajemen dan Ekonomi Kreatif Vol. 1 No. 3 (2023): Juli : Jurnal Manajemen dan Ekonomi Kreatif
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jumek.v1i3.123

Peningkatan kebutuhan mobilisasi masyarakat di Jawa Tengah, terutama Kota Salatiga, dipandang sebagai suatu peluang dan dapat dimanfaatkan oleh para pengusaha transportasi dalam membantu pemerintah untuk meningkatkan pendapatan daerah dan nasional. Mobilitas sangat berkaitan erat dengan kebutuhan transportasi. Kebutuhan akan transportasi untuk kegiatan wisata dan mobilisasi masyarakat dalam memenuhi kebutuhan atau kepentingan masyarakat memberikan peluang bagi Jeggboy Salatiga untuk merilis aplikasi rental kendaraan pertama di Salatiga. Karena berbasis start-up, Jeggboy Salatiga menerapkan pemasaran digital dan juga dibantu dengan pelaksanaan kegiatan brand awareness. Dalam penelitian ini menggunakan 75 responden dengan kriteria berusia 16 tahun ke atas dan pernah memanfaatkan Jeggboy Salatiga. Kuesioner digunakan dalam pengumpulan data untuk kemudian diolah dengan menggunakan teknik analisis data Partial Least Square SEM. Hasil dari penelitian yang didapat menunjukkan: 1) Variabel pemasaran digital berpengaruh positif dan signifikan terhadap brand awareness. 2) Variabel pemasaran digital memiliki berpengaruh sangat kecil dan tidak signifikan terhadap keputusan pembelian. 3) Brand awareness berpengaruh positif dan signifikan terhadap keputusan pembelian

Visual Merchandising Pada UMKM KEDJORA Magelang Ahmad Ali; Noor Laila Ramadhani; Arda Raditya Tantra; Abdul Aziz; Teguh Harso Widagdo
Natural: Jurnal Pelaksanaan Pengabdian Bergerak bersama Masyarakat. Vol. 2 No. 1 (2024): February : Natural: Jurnal Pelaksanaan Pengabdian Bergerak bersama Masyarakat
Publisher : Asosiasi Riset Ilmu Kesehatan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/natural.v2i1.230

Visual merchandising is an important strategy in the retail world which aims to attract customers, increase sales and strengthen a company's brand image. However, this concept also has the potential to provide wider benefits to society in general. This community service involves direct observation of visual merchandising practices at Kedjora Grosir Magelang MSMEs, as well as interviews with shop owners and the local community. The findings show that by using the right visual merchandising strategies, stores can become more environmentally friendly, promote local products, and provide education about relevant social issues. Community service through visual merchandising can provide benefits such as increasing awareness of environmental and social issues, empowering local producers, and creating an inclusive shopping environment for all levels of society. In addition, this initiative can also increase the sustainability of the local economy and create stronger relationships between stores and the surrounding community. This community service shows that visual merchandising is not just about creating aesthetically appealing displays, but also about harnessing the power of retail stores to have a positive impact on society. Therefore, the integration of community service principles in visual merchandising strategies can be a significant step in building sustainable relationships between business and society.

Peningkatan Pemahaman Akuntansi Berbasis Digital di SMK Kristen BM Salatiga dan SMK Diponegoro Salatiga Tantra, Arda Raditya; Bambang Ahmad Indarto; Abdul Aziz; Teguh Harso Widagdo
PESHUM : Jurnal Pendidikan, Sosial dan Humaniora Vol. 5 No. 2: Februari 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/peshum.v5i2.13595

Siswa jurusan akuntansi perlu dibekali pengetahuan dan keterampilan untuk mengoperasikan aplikasi akuntansi digital. Pelaksanaan kegiatan pengabdian ini berlokasi di SMK Kristen BM Salatiga dan SMK Diponegoro Salatiga dengan tujuan meningkatkan pengetahuan tentang akuntansi berbasis digital dan meningkatkan keterampilan mengoperasikan aplikasi akuntansi berbasis digital pada siswa SMK Kristen BM Salatiga dan SMK Diponegoro Salatiga. Metode pelaksanaan kegiatan pengabdian ini adalah metode ceramah, bimbingan, dan diakhiri dengan diskusi tanya jawab. Materi kegiatan pengabdian masyarakat antara lain pengenalan aplikasi akuntansi berbasis digital, praktek mengoperasikan aplikasi dengan mengerjakan latihan kasus, dan ditutup dengan hasil akhir kegiatan. Hasil dari kegiatan pengabdian kepada masyarakat ini yaitu meningkatnya pengetahuan dan keterampilan siswa dalam mengoperasikan aplikasi akuntansi berbasis digital, sehingga dapat dijadikan modal wawasan bagi siswa ketika lulus nanti.

Peningkatan Pemahaman Akuntansi Berbasis Digital di SMK Kristen BM Salatiga dan SMK Diponegoro Salatiga Tantra, Arda Raditya; Bambang Ahmad Indarto; Abdul Aziz; Teguh Harso Widagdo
PESHUM : Jurnal Pendidikan, Sosial dan Humaniora Vol. 5 No. 2: Februari 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/peshum.v5i2.13595

Siswa jurusan akuntansi perlu dibekali pengetahuan dan keterampilan untuk mengoperasikan aplikasi akuntansi digital. Pelaksanaan kegiatan pengabdian ini berlokasi di SMK Kristen BM Salatiga dan SMK Diponegoro Salatiga dengan tujuan meningkatkan pengetahuan tentang akuntansi berbasis digital dan meningkatkan keterampilan mengoperasikan aplikasi akuntansi berbasis digital pada siswa SMK Kristen BM Salatiga dan SMK Diponegoro Salatiga. Metode pelaksanaan kegiatan pengabdian ini adalah metode ceramah, bimbingan, dan diakhiri dengan diskusi tanya jawab. Materi kegiatan pengabdian masyarakat antara lain pengenalan aplikasi akuntansi berbasis digital, praktek mengoperasikan aplikasi dengan mengerjakan latihan kasus, dan ditutup dengan hasil akhir kegiatan. Hasil dari kegiatan pengabdian kepada masyarakat ini yaitu meningkatnya pengetahuan dan keterampilan siswa dalam mengoperasikan aplikasi akuntansi berbasis digital, sehingga dapat dijadikan modal wawasan bagi siswa ketika lulus nanti.

Pengaruh Humanistic Leadership, Strategic Power Leadership, Visionary Leadership dan Knowledge Management terhadap Kinerja SDM Karyawan Retail di Kabupaten Semarang Familia Artha; Satria Avianda Nurcahyo; Teguh Harso Widagdo; Ahmad Ali
ARZUSIN Vol 6 No 1 (2026): FEBRUARI
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/arzusin.v6i1.9140

In an era of increasingly intense competition in the retail industry, companies are required to enhance the quality of human resource (HR) management in order to sustain business continuity and achieve optimal performance. Although HR performance plays a crucial role in supporting operational success, employee performance achievements are still found to fall short of targets, thereby necessitating an analysis of leadership and knowledge management factors that influence performance improvement. This study aims to analyze the effects of Humanistic Leadership, Strategic Power Leadership, Visionary Leadership, and Knowledge Management on the human resource performance of retail employees in Semarang Regency. A quantitative approach was employed with purposive sampling, involving 100 retail employee respondents. Data were collected using a five-point Likert scale questionnaire and analyzed through validity and reliability tests, classical assumption tests, and multiple linear regression with the aid of SPSS version 26. The results show that Humanistic Leadership, Strategic Power Leadership, Visionary Leadership, and Knowledge Management fall within the good to very good categories and have a significant effect on HR performance, with Knowledge Management emerging as the most dominant factor in enhancing work effectiveness. These findings confirm that the application of humanistic, strategic, and visionary leadership styles, accompanied by structured and optimal knowledge management, can improve employee quality and productivity, while also providing a basis for retail management in designing more effective human resource development policies.

Peningkatan Endorsement NCT Dream sebagai Brand Ambassador melalui Brand Image dan Brand Awareness guna Mengoptimalkan Purchase Decision (Studi Kasus pada Konsumen Mie Instan Lemonilo di Kabupaten Semarang) Panca Nur Hayati; Teguh Harso Widagdo; Satria Avianda Nurcahyo; Ahmad Ali
ARZUSIN Vol 6 No 1 (2026): FEBRUARI
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/arzusin.v6i1.9153

The increasingly intense competition in the instant noodle industry requires companies to optimize marketing strategies capable of building brand image and brand awareness in the minds of consumers, one of which is the use of public figures as brand ambassadors. This study aims to analyze the effect of NCT Dream’s endorsement as a brand ambassador on consumers’ purchase decisions for Lemonilo Instant Noodles, with brand image and brand awareness as mediating variables. A quantitative approach with an explanatory research design was employed, with data collected through questionnaires from 100 consumers of Lemonilo Instant Noodles in Semarang Regency who had been exposed to NCT Dream’s endorsement, selected using purposive sampling. Data were analyzed using multiple linear regression and path analysis with the assistance of SPSS 25. The results show that the brand ambassador has a positive and significant effect on brand image, brand awareness, and purchase decisions, and that all independent variables simultaneously and partially have a significant effect on purchase decisions. Mediation tests further demonstrate that brand image and brand awareness significantly mediate the effect of the brand ambassador on purchase decisions. The study concludes that strengthening the role of NCT Dream as a brand ambassador is effective in shaping positive consumer perceptions and enhancing brand recall, which ultimately drives purchase decisions. The implications underscore the importance of celebrity endorsement strategies that are integrated with efforts to reinforce brand image and brand awareness in order to increase the marketing effectiveness of instant noodle products.

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