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All Journal JURNAL EDUCATION AND DEVELOPMENT KREATIF: Jurnal Pengabdian Masyarakat Nusantara
Yulianti Yulianti
Universitas Mulawarman
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice

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PENGEMBANGAN MEDIA INTERAKTIF GAMSUYA BERBASIS WORDWALL DAN CANVA MAPEL IPAS DI SD Yulianti Yulianti; Mustamiroh Mustamiroh; Iksam Iksam; Tri Wahyuningsih
JURNAL EDUCATION AND DEVELOPMENT Vol 12 No 3 (2024): Vol 12 No 3 September 2024
Publisher : Institut Pendidikan Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37081/ed.v12i3.6341

Abstract

Perkembangan teknologi di era society 5.0 khususnya dalam proses pembelajaran guru dapat memvariasikan dengan memanfaatkan permainan namun tidak menghilangkan tujuan belajar. Penelitian ini bertujuan untuk menjelaskan proses pengembangan media, kelayakan media, dan keefektifan dari media interaktif GAMSUYA berbasis wordwall dan canva. Penelitian ini menggunakan jenis penelitian Research & Development (R&D) dengan model pengembangan 4D yang terdiri dari empat tahap, yaitu pendefinisian (define), perancangan (design), pengembangan (development), dan penyebarluasan (dissemination). Subjek penelitian adalah siswa kelas IV SDN 004 Samarinda Ulu dan objeknya adalah media interaktif GAMSUYA yang dikembangkan. Teknik pengumpulan data menggunakan observasi, wawancara, dan angket. Teknik analisis data menggunakan analisis data deskriptif kuantitatif. Temuan penelitian adalah sebagai berikut: (1) menghasilkan produk yang bernama GAMSUYA, yakni permainan wordwall yang dikombinasikan dengan canva dan disajikan dalam bentuk link; (2) media interaktif GAMSUYA telah memenuhi kriteria kelayakan (kelayakan ahli materi sebesar 93% dan kelayakan ahli media sebesar 89%); (3) media interaktif GAMSUYA telah memenuhi kriteria keefektifan (keefektifan respon peserta didik sebesar 90% dan keefektifan respon guru sebesar 89%). Media interaktif GAMSUYA yang dikembangkan telah memenuhi aspek kelayakan dan keefektifan yang diperuntukkan bagi guru untuk menggunakan media ini untuk siswa kelas IV SDN 004 Samarinda Ulu pada materi keberagaman suku dan budaya di Indonesia.
Penguatan Manajemen Pemasaran dalam Meningkatkan Daya Saing Produk Unggulan di Desa Muara Telake Kabupaten Paser Fitriyana Fitriyana; Andi Noor Asikin; Indah Sriwahyuni; Yulianti Yulianti
KREATIF: Jurnal Pengabdian Masyarakat Nusantara Vol. 5 No. 3 (2025): Jurnal Pengabdian Masyarakat Nusantara
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/kreatif.v5i3.8425

Abstract

The wives of fishermen in Muara Telake Village, Paser Regency, have significant potential to develop local specialty products. However, their competitiveness remains low due to weak marketing management, limited business knowledge, and uninnovative packaging. This Community Service (PKM) program was carried out with the aim of strengthening the marketing management of local superior products in Muara Telake Village, Paser Regency. The main problems faced by the partners were weak marketing strategies, limited knowledge of business management, and a lack of innovation in product packaging, which had an impact on low competitiveness in both local and regional markets. The implementation method used a participatory approach through several stages, including needs analysis, marketing management training, assistance in digital promotion management, and training in product design and packaging that meet market standards. The results of the program indicate an improvement in the partners understanding of marketing strategy planning, their ability to manage digital-based promotion, and their skills in developing more attractive and consumer-oriented packaging. This capacity strengthening is expected to enhance the competitiveness of local superior products, expand market reach, and contribute to improving the income of fishing communities. Therefore, this PKM not only provides practical solutions to marketing problems, but also supports sustainable economic empowerment for coastal communities.
Co-Authors Andi Noor Asikin Fitriyana Iksam Iksam Indah Sriwahyuni Mustamiroh Mustamiroh Tri Wahyuningsih