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All Journal Jurnal Ilmiah Universitas Batanghari Jambi ASRO JOURNAL - STTAL JURNAL PENDIDIKAN TAMBUSAI Santhet: (Jurnal Sejarah, Pendidikan Dan Humaniora) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences J-ENSITEC (Journal of Engineering and Sustainable Technology) Jurnal Inovasi Pengabdian Masyarakat
Endang Suprihatin
Universitas 17 Agustus 1945 Banyuwangi
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Mechanical Engineering Social Sciences Other

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Synergy of the Pentahelix Model to Establish Resilient Smes in Facing New Normal during Covid-19 Pandemic Herdiana Dyah Susanti; Dian Arief Pradana; Endang Suprihatin
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 4, No 1 (2021): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i1.1666

Abstract

Coronavirus new which caused the outbreak of pneumonia and caused the closure of tourist destinations and caused many SMEs products to be returned by the souvenir center and SMEs production stopped during the Covid-19 pandemic. Banyuwangi Regency has also experienced the closure of tourist destinations starting March 2020 and has an impact on SMEs in Banyuwangi Regency, one of which is Ratu Manis SMEs. After the closure of tourist attractions, 70% of Ratu Manis SMEs products that were entrusted to the souvenir center and tourist attractions were returned. The number of SMEs Ratu Manis production has also decreased. Many exhibition events at every festival held in Banyuwangi Regency have been canceled due to the Covid-19 pandemic. Ratu Manis SMEs is trying to rise from the impact caused by the Covid-19 pandemic through synergy from various parties with the help of the government, academics, media and the community using the pentahelix approach. The research approach used in this research is descriptive research. The data sources used in this study are secondary and primary data sources. The data were collected using data collection techniques, namely observation and interviews with the source triangulation strategy for data validity. With penta helix synergy of industry, government, academia, media and the community sweet queen SMEs can survive to face the pandemic covid-19 and may even improve the quality of the products and sales turnover also increased from 20 kg to 40 kg per day.
Co-Authors Ainur Rofiq Alamsyah, Bachtiar Wildan Anam, Hoerol Asfarina Hidayah. Hidayah Azizah, Mellyndha Nurlita Billa, Erinda Salsa Claudiya Umay Shofi Dewanto, Tito Tauro Dwi Dian Arief Pradana Erinda Salsa Billa Gian Dwi Prasetyo Habibah, Rofiqotul Hidayah, Asfarina Hoerol Anam Marafi, Ghaly Insan Mellyndha Nurlita Azizah Muhammad Yusuf Muhammad Yusuf Rofiqotul Habibah Sari, Septy Kumala Septy Kumala Sari Shofi, Claudiya Umay Susanti, Herdiana Dyah Tito Tauro Dwi Dewanto