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Journal : Journal of Society, Community and Business Development

Developing Small Business Through Character with the Application of Mind Mapping On Aisyiyah Entrepreneur Rina Mudjiyanti; Rezky Pramunindra; Ani Kusbandiyah; Irawan Randikaparsa; Rifka Utami Arofah
Journal of Society, Community and Business Development Vol. 1 No. 2 (2023): October
Publisher : Universitas Muhammadiyah Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30595/scbd.v1i2.67

Abstract

Small businesses have grown rapidly, but that does not mean without obstacles. The growth and development of small businesses can improve an independent economy, but it needs to be supported by the mentality and character of an entrepreneur. Business owners must be able to carry out good management in various economic conditions that are full of uncertainties. Perseverance and mental toughness as well as a positive mindset play an important role in being able to develop strategies to compete and survive, as well as to develop even better. Good planning is done so that an entrepreneur more structured in the process of starting or developing a business, as well as more measurable expectations take action to minimize losses. The target of this activity is Aisyiyah entrepreneur in the Banyumas area. The method used, with providing business development training to participants, builds character and mentality by applying entrepreneurial mind mapping. Business owners have the ability to find solutions to every problem with the right strategy. it is hoped that by having a positive character and mentality, make a mind map in developing business strategies that can improve and develop Aisyiyah's small businesses in the Banyumas area. Keywords: Mind mapping, Caracter, Creativity, Aisyiyah.
Empowering Women Through Entrepreneurship in the Digital Era to Achieve Economic Independence Rina Mudjiyanti; Ika Yustina Rahmawati; Rifka Arofah; Ira Hapsari; Nur Isna Inayati
Journal of Society, Community and Business Development Vol. 3 No. 1 (2025): April
Publisher : Universitas Muhammadiyah Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This community service aims to increase the self-confidence, self-development, and entrepreneurial skills of Aisyiyah women to strengthen the community's economy. Support from the local and central government is essential for this activity. Situational analysis shows that the obstacles faced are limited capital, narrow mindsets, and fear of failure in opening and running a business. This empowerment activity is carried out through training and mentoring in business development, financial management, and product marketing. The results of this activity show an increase in self-confidence and entrepreneurial skills among Aisyiyah women. This increase is measured through the economic growth of their businesses and the increase in product marketing reach. The discussion emphasizes the importance of the mental toughness of an entrepreneur to survive in a declining economy. Good and structured planning and optimal use of technology play an important role in business development. This activity has a positive impact on developing Aisyiyah women's businesses and creating financially independent women.