Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal ManBiz: Journal of Management and Business Genta Mulia
Hikmatul Faujiah
Universitas Islam Negeri Sultan Maulana Hasanuddin Banten
Religion Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
ANALISIS MARKETING LEMBAGA PENDIDIKAN TERHADAP KONSUMERISME JASA PENDIDIKAN Hikmatul faujiah; Abdul Mu’in Bahaf; Anis Zohriah
Jurnal Genta Mulia Vol. 15 No. 1 (2024): JURNAL GENTA MULIA
Publisher : LPPM Universitas Cipta Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In marketing educational services, it is necessary to at least pay attention to aspects of the needs of users and customers of educational services by providing product offerings that suit the people who need them, which is done by processing the marketing of educational services. The purpose of this research is to find out how the marketing mix in educational institutions' marketing affects educational consumerism. This study uses library research methods. The research results show that through the marketing of educational services it is hoped that it will be able to produce satisfaction for students as well as the welfare of educational institution stakeholders. When conducting marketing, you must also highlight the uniqueness of the school so that the public can know the characteristics of the school. The function of marketing in educational institutions is to create a good image of the institution and attract the interest of a number of prospective students. Therefore, marketing must be oriented towards "customers" which in the school context are called students. Marketing of educational services is carried out using a marketing technique known as the 7P marketing mix, namely determining product, price, location, promotion, people, process and physical evidence. physical evidence).
Hubungan antara Gaya Kepemimpinan Partisipatif Vroom-Yetton dan Motivasi Belajar Siswa di Lembaga Pendidikan Indonesia Hikmatul Faujiah; Agus Gunawan; Encep Syarifudin
ManBiz: Journal of Management and Business Vol. 3 No. 1 (2024): ManBiz: Journal of Management and Business 
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/manbiz.v3i1.602

Abstract

This literature review research aims to explore the relationship between the Vroom-Yetton participatory leadership style and students' motivation to learn at school. The method used is an analysis of empirical studies and the latest literature relevant to the research topic. The results showed that the Vroom-Yetton participatory leadership style had a positive impact on students' learning motivation at school. This leadership style involves active participation of students in making decisions related to learning programs and the learning environment. Students are given the opportunity to express their opinions, provide feedback, and make decisions together with educational leaders and teachers. This study shows that students who are involved in decision-making and are given an active role in learning feel more valued and have a sense of ownership of their learning. This can increase students' learning motivation and help them to achieve their academic goals. In addition, the Vroom-Yetton participatory leadership style also allows teachers to obtain better feedback from students regarding their learning experiences. Teachers can use this feedback to modify the learning program and learning environment according to the needs of students, thereby increasing their motivation to learn. In conclusion, this study shows that the Vroom-Yetton participatory leadership style can have a positive impact on students' motivation to learn at school. Therefore, educational leaders should consider implementing the Vroom-Yetton participatory leadership style in learning environments to increase students' motivation to learn and the overall quality of education. Further studies can be conducted to explore more deeply the impact of the Vroom-Yetton participatory leadership style on student motivation in different educational environment.
Co-Authors Abdul Mu’in Bahaf Agus Gunawan Anis Zohriah Encep Syarifudin