Awit Marwati Sakinah
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Eksplorasi Transaksi Pembelian Produk Dengan Metode Asosiasi Apriori Data Mining Siti Maryam; Asep Saepuloh; Awit Marwati Sakinah
Journal of Mathematics, Computations and Statistics Vol. 7 No. 2 (2024): Volume 07 Nomor 02 (Oktober 2024)
Publisher : Jurusan Matematika FMIPA UNM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35580/jmathcos.v7i2.4458

Abstract

In an increasingly digital era and increasingly fierce business competition, businesses must become more innovative to find out how consumers usually buy products. This can be achieved by collecting data from every transaction in which a consumer purchases a product. This research analyzes exploration of product purchase transaction data using the apriori association method in data mining, with primary data obtained from PT employees. Sinar Sosro Tasikmalaya during February 2024. Limitations of this research include a limited data period so the sample size used is small, which can affect the generalization of the results. However, the choice of parameter values โ€‹โ€‹of support of 0.1 and confidence of 1 helps to compensate for the limited sample size while still providing relevant and high-quality rules. The results of this research produce 3 association rules that can be used to support decisions, such as more efficient product placement and sales bundles. Where, the results of associations that have a strong product connection can be bundled with products that are less popular, and products that are often purchased together can be placed closer to the position of the product in the warehouse to make it easier to pick up the product.
Exploring the Impact of Parental Knowledge and Attitudes on Mediation Practices in Digital Parenting for Early Childhood Erhamwilda; Afrianti, Nurul; Fitroh Hayati; Awit Marwati Sakinah; Salma Hanifa; Hirza
Jurnal Pendidikan Anak Usia Dini Undiksha Vol. 13 No. 1 (2025): April
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/paud.v13i1.84783

Abstract

Parents of young children are in a dilemma, on the one hand encouraging their children to use digital media for educational and social purposes. On the other hand, parents try to minimize risks and control the possible negative impacts of digital media use on them. Parental mediation is a parenting strategy to reduce the negative effects of media on children. This study aims to describe the phenomenon of digital parenting in relation to the influence of parents' knowledge and attitudes on parental mediation in digital parenting. To this end, a quantitative approach utilizing a survey method was employed. The population of this study comprises parents with children aged 0โ€“7 years residing in Bandung City. A multistage random sampling technique was used to select the sample. A total of 407 parents of children aged 0โ€“7 years participated as respondents in this study. The respondents' characteristics varied widely in terms of age, education level, occupation, and residence. Data were collected using a questionnaire with a Likert scale, distributed via Google Forms. The results indicate that parents' tendency to mediate their children's interactions with online media falls into the moderate category. Parents' knowledge of digital parenting is not yet comprehensive and has not significantly impacted the practice of parental mediation. A significant effect of knowledge on parental mediation was found, mediated by attitudes.