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All Journal JURNAL AGRIBISNIS DAN KOMUNIKASI PERTANIAN (Journal of Agribusiness and Agricultural Communication) Society
Rati Purwasih
University of Bangka Belitung
Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Orientasi Kewirausahaan dan Pasar sebagai Determinan Faktor Pascapanen Lada Muntok oleh Petani Evahelda Evahelda; Iwan Setiawan; Rati Purwasih; Rufti Puji Astuti
Society Vol 9 No 1 (2021): Society
Publisher : Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/society.v9i1.256

Abstract

The problem of Muntok Pepper business performance continues to decline due to the inability of farmers to face price uncertainty, recognize and understand market conditions. The fact is that the number of business actors continues to grow. Competing to face changes in the business environment is necessary, so entrepreneurial farmers are needed. This study aims to look at the postharvest process carried out by Muntok Pepper farmers and analyze whether entrepreneurial orientation and market orientation are determinant factors that affect the postharvest handling process. The research method used a survey method involving 60 farmers. Using Structural Equation Modeling (SEM), data analysis was carried out using smart Partial Least Squares (PLS). The results showed that the postharvest handling process was significantly influenced by entrepreneurial orientation and market orientation, but entrepreneurial orientation influence was greater than market orientation. Farmers carry out postharvest handling of Muntok Pepper in two stages. 50% of farmers carry out threshing, soaking, and drying processes. 50% of farmers do not do the sorting, grading, and milling process. Farmers’ decisions in postharvest handling are more influenced by the influence of the entrepreneurial orientation of farmers. Farmers who are motivated to excel, dare to take risks, and are willing to innovate by using new production methods tend to carry out a good postharvest handling process, not only threshing, soaking, and drying but also sort and process pepper derivative products.
Optimalisasi Produksi Cabai Merah di Kabupaten Bangka Tengah Fournita Agustina; Nanang Wahyudin; Rati Purwasih
Society Vol 10 No 1 (2022): Society
Publisher : Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/society.v10i1.321

Abstract

The productivity of red chili in the Central Bangka Regency is still below its genetic potential, where the genetic potential of curly red chili per hectare is 200-220 quintals. This condition raises the assumption that the production of red chili in the Central Bangka Regency is not optimal. The purpose of farmers doing red chili production activities is to make a profit. Still, if the production of red chili is not optimal, it will affect the actual profits obtained by farmers. Therefore, it is important to research the optimization of red chili production in the Central Bangka Regency. This study aimed to analyze the effect of red chili production on the total cost of red chili farming and the optimal amount of red chili production by farmers in the Central Bangka Regency. The research method used is the survey method. The sampling method is simple random sampling with a sample of 34 people. The data analysis method used in this study uses inferential statistical methods. The formulation and objectives of the first research will be answered using the total cost function in cubic form. Furthermore, to answer the formulation and objectives of the second study, an analysis will be carried out using the abc formula (quadratic formula). The analysis results show that the amount of red chili production significantly affects production costs in red chili farming in Central Bangka Regency. Still, the amount of red chili production in Bangka Regency Middle is not optimal. So that farmers can achieve the optimal amount of red chili production, farmers should be able to use production inputs efficiently in their farming.
PENGARUH DIGITAL MARKETING UMKM MAKANAN MINUMAN TERHADAP KINERJA PEMASARAN MELALUI INOVASI PRODUK DI KOTA PANGKALPINANG (The Influence Of Digital Marketing For Food And Beverage Msmes On Marketing Performance Through Product Innovation In The City Of Pangkalpinang) GIAN NINGSIH; ENI KARSININGSIH; RATI PURWASIH
JURNAL AGRIBISNIS DAN KOMUNIKASI PERTANIAN (Journal of Agribusiness and Agricultural Communication) JAKP, Volume 7, Nomor 1, April 2024
Publisher : Universitas Mulawarman (University of Mulawarman)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35941/jakp.7.1.2024.13817.68-77

Abstract

This research aims to analyze the influence of digital marketing on marketing performance and product innovation, analyze the influence of product innovation on marketing performance, and analyze the influence of digital marketing on marketing performance through product innovation in food and beverage processing msmes in Pangkalpinang City. . The research method used is a survey method. Meanwhile, the sampling method used was purposive sampling (intentionally) with a sample size of 65 respondents. The analysis method uses sem-pls (structural equation modeling-partial least square) analysis with smartpls software version 4.0. The research results show that digital marketing has a direct positive effect on product innovation and product innovation has a positive effect on marketing performance, but digital marketing has no direct effect on marketing performance. Meanwhile, digital marketing indirectly has a positive effect on marketing performance through product innovation.
ANALISIS PEMASARAN TANDAN BUAH SEGAR KELAPA SAWIT PETANI SWADYA DI DESA PAYUNG KABUPATEN BANGKA SELATAN (Marketing Analysis Of Fresh Fruit Bunches Of Oil Palm By Independent Farmers In Payung Village, South Bangka Regency) JUHANA PUTRI; ROSTIAR SITORUS; RATI PURWASIH
JURNAL AGRIBISNIS DAN KOMUNIKASI PERTANIAN (Journal of Agribusiness and Agricultural Communication) JAKP, Volume 9, Nomor 1, April 2026
Publisher : Universitas Mulawarman (University of Mulawarman)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35941/jakp.9.1.2026.23325.61-70

Abstract

The focus of this study is to (1) identify the marketing channels for fresh fruit bunches (FFB) of oil palm produced by smallholder farmers, (2) describe the marketing functions performed by each marketing institution, and (3) analyze the efficiency of the marketing channels used in Payung Village, South Bangka Regency. Using a descriptive quantitative approach conducted from mid-June to July 2025, this study mapped the marketing flow, the roles of relevant institutions, and their efficiency levels. Snowball sampling revealed that smallholder farmers, collector traders, and palm oil mills form the dominant marketing chain. The analysis results indicate that traders largely assume logistical roles and risk management, while farmers participate in storage functions. Specifically, first-tier collector traders were identified as the most efficient channel, with the lowest margin of Rp120–Rp150/kg and a farmer’s share reaching 95.74%.
Co-Authors ENI KARSININGSIH Evahelda Evahelda Fournita Agustina GIAN NINGSIH Iwan Setiawan JUHANA PUTRI Nanang Wahyudin Rostiar Sitorus Rufti Puji Astuti