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All Journal Menara Ilmu FIRM: Journal of Management Studies Tourism Reserch Journal International Journal of Social Science Jurnal Bisnis Hospitaliti
Rilla Rianty
Universitas Muhammadiyah Sumatera Barat
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Medicine & Pharmacology Public Health Social Sciences Transportation Other

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Analysis of Internal and External Factors to Design a Tabuik Festival Development Strategy in Pariaman City, West Sumatera Rilla Rianty; Wina Asty
Jurnal Penelitian Pariwisata Vol 5 No 2 (2021): (TRJ) Tourism Research Journal
Publisher : Sekolah Tinggi Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v5i2.118

Abstract

The Tabuik Festival is a unique cultural tourism attraction to commemorate the death of Hussein Bin Ali, the grandson of the Prophet Muhammad SAW that died in Karbala, and his body placed in a wooden coffin which in Arabic is called Tabut. However, with tourism growth in West Sumatra, the Tabuik Festival is getting left behind. The purpose of this study is to find a development strategy, so it is necessary to analyze Strengths, Weaknesses, Opportunities, and Threats (SWOT) on internal and external factors (IE) as a tool to formulate strategies. The resulting IE matrix helps evaluate, make decisions, and create development strategies at the Tabuik Festival. This study uses mix method with an unbalanced mixed model (concurrent embedded) with a quantitative approach as the primary method. Qualitative data collection techniques were carried out through interviews, observations, and literature studies, while quantitative data were collected using questionnaires. The research was conducted in Pariaman City from 2019 to 2020, involving eight informants and 100 respondents, consisting of the local governments, local communities, anak nagari, and tourists participating in the Tabuik Festival. The study results obtained a score with a reasonably good category. However, some analyses of internal and external indicators contradict the lowest score so that it can be a threat and weakness. From the results of this analysis, it is concluded that the Tabuik Festival requires a development strategy to maximize its potential to become one of the leading cultural tourism in West Sumatra. Keywords: Cultural Tourism, Tourist Attractions, Calendar of Event, Tabuik Festival
Analysis of Segmentation, Targeting, and Positioning in the Tourism Sector: The Case of Pekalongan City Rilla Rianty; Maidar Simanihuruk; Alda Chairani; Budi Supriyanto; Rahmat Ingkadijaya
FIRM Journal of Management Studies Vol 7, No 2 (2022): FIRM JOURNAL OF MANAGEMENT STUDIES
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33021/firm.v7i2.3879

Abstract

Pekalongan is one of the largest batik-producing cities in Indonesia, and this potential can be used as an attraction to increase tourist visits. However, until now, the level of tourist visits in Pekalongan City has not met expectations. This study examines the tourism marketing strategy of Pekalongan City by using segmentation, targeting, and positioning (STP) variables to increase competition as a domestic and foreign tourist destination. The type of research used is field research with a qualitative approach. The study's results found that the leading geographical segment of Pekalongan City was domestic tourists from Central Java. The demographic is women with millennial characteristics ranging from 26 to 42 years old with business and group travel purposes. The type of tourists who visit Pekalongan City is only domestic tourists, meaning that marketers have not been able to penetrate international tourism. There is a contradiction between the research findings and the promise reflected in the slogan and logo of Pekalongan City tourism. The position of Pekalongan City as a batik city is not following the product that Pekalongan City excels in, namely religious tourism. Hence, the slogan of this city needs to be improved without ignoring batik as the primary differentiation.
Analisis Manajemen Strategi Pemasaran Untuk Meningkatkan Keunggulan Bersaing di Savali Hotel Padang Doni Muhardiansyah Doni; Rilla Rianty
JURNAL BISNIS HOSPITALITI Vol 11 No 2 (2022): Jurnal Bisnis Hospitaliti
Publisher : Pusat Penelitian & Pengabdian kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jbh.v11i2.858

Abstract

This article aims to discover the ability of company’s strategic management in accomplishing of focusing, positioning and differentiation strategy to pursue its competitiveness. The data were collected through questionnaire, interview, and observation. They analysed by using percentage technique and the qualitative data is analysed by using Miles and Huberman’s analysis technique. The result shows that Savali Hotel does not have enough understanding on niche market focusing strategy. It does not understand the positioning strategy well, so the company’s position is not firmed in the market and the image is not clinging in customers’ mind. It does not have a unique factor compared to other hotels. By using market share analysis that measured through competitor statistic report, it is known that Savali Hotel is in the lowest position compared to the other three hotels. The SWOT analysis’ result shows that Matrix Strategy IE, Matrix Space, and Matrix Grand Strategy of Savali Hotel has opportunities and strength with that good internal condition and has a supportive environment to grab opportunities. In conclusion, the proposed strategy is to support Growth oriented strategy. Some other alternative strategies proposed are intensive and integrative strategy, market penetration strategy, market development, product development, and diversification
THE INFLUENCE OF INFORMATION QUALITY, PROMOTION, AND SERVICESCAPE ON REVISIT INTENTION MEDIATED BY VISITOR SATISFACTION DURING THE NEW NORMAL ERA OF COVID-19 IN DUNIA FANTASI JAKARTA Regina Dewi Hanifah; Rilla Rianty; Sundring Pantja Djati; Jakaria Jakaria; Anak Agung Gde Agung
International Journal of Social Science Vol. 2 No. 3: Ocktober 2022
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/ijss.v2i3.3627

Abstract

The Covid-19 virus has resulted in a number of government regulations and policies. It also has an impact on the Dunia Fantasi Jakarta, one of the most popular tourist attractions in Indonesia's capital city, which must learn to adapt to various health protocols imposed by the government. The purpose of this study is to determine how the quality of information, promotion, and servicescape affect revisit intention, with visitor satisfaction acting as a moderator. This research using testing hypothesis method was conducted on 200 respondents who used the website of Taman Impian Jaya Ancol. The data was analyzed statistically using Smart PLS tools. The findings revealed that the variable quality of information had no positive effect on customer satisfaction or intent to return. Promotion and servicescape, on the other hand, had a positive effect on customer satisfaction and revisit intention, and customer satisfaction had a positive effect on revisit intention. Then the visitors' perceptions of promotion and servicescape mediated by visitor satisfaction obtained a positive and significant effect on revisit intention. In contrast, the quality of information mediated by customer satisfaction did not significantly affect the revisit intention variable.
Apakah Digital Marketing Dan Harga Mempengaruhi Keputusan Pembelian Kamar Pada Sebuah Hotel? (Studi Kasus Pada Aston Jambi Hotel & Conference Center) Rilla Rianty; Winda Diana
Menara Ilmu : Jurnal Penelitian dan Kajian Ilmiah Vol 17, No 2 (2023): Vol 17 No. 02 JULI 2023
Publisher : LPPM Universitas Muhammadiyah Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31869/mi.v17i2.4585

Abstract

Berkembanganya teknologi mengenalkan dunia perhotelan pada digital marketing Online Travel Agent (OTA). Namun keberadaan OTA juga menuntut hotel harus mampu menetapkan strategi harga yang bersaing, karena keterbukaan harga, fasilitas, dan pelayanan dapat dengan mudah diakses oleh pelanggan untuk dibandingkan dengan hotel sejenis.Penelitian ini dilakukan di Aston Jambi Hotel & Conference Center, untuk melihat apakah digital marketing melalui OTA dan harga kamar dapat mempengaruhi keputusan pembelian kamar.Metode yang digunakan adalah kuantitatif asosiatif dengan 100 responden.Hasil penelitian didapatkan bahwa OTA tidak berpengaruh terhadap keputusan pembelian, sedangkan harga berpengaruh positif terhadap keputusan pembelian kamar di hotel ini. ABSTRACT: The development of technology has introduced the world of hospitality to digital marketing Online Travel Agents (OTA). However, OTA also requires hotels to set competitive pricing strategies because of price transparency; facilities and services can be easily accessed by customers to be compared with similar hotels. This research was conducted at the Aston Jambi Hotel & Conference Center to determine whether digital OTA marketing and room prices can influence room purchasing decisions. The method used is associative quantitative with 100 respondents. The results showed that OTA did not affect purchasing decisions, while prices positively affected purchasing decisions for rooms at this hotel.
Co-Authors Alda Chairani Anak Agung Gde Agung Budi Supriyanto Doni Muhardiansyah Doni Jakaria Jakaria Maidar Simanihuruk Rahmat Ingkadijaya Regina Dewi Hanifah Sundring Pantja Djati Wina Asty Winda Diana