Claim Missing Document
Check
Articles

Found 12 Documents
Search

The Effect of Tourists’ Experience Towards Revisit Intention at Perkampungan Budaya Betawi Setu Babakan Rahmat Ingkadijaya; Linda Desafitri RB; Poppy Wira Pertiwi
JURNAL PENDIDIKAN DAN KELUARGA Vol 12 No 02 (2020): Jurnal Pendidikan dan Keluarga
Publisher : Fakultas Pariwisata dan Perhotelan Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jpk/vol12-iss02/831

Abstract

Perkampungan Budaya Betawi Area is cultural preservation designated by the Jakarta government as a location for the preservation and development of Betawi culture. As one of the cultural tourism destinations in the center of the Capital that always strives to maintain and improve all important aspects that have an impact on the sustainability of the tourist destination itself. The Tourists mostly come from West Java, Jabodetabek, and Foreign. Therefore, the authors conducted a pre-study on tourists’ revisit intention of Perkampungan Budaya Betawi Setu Babakan which produces that tourists revisit intention is low. Implementing the customer experience to be expected could increase the revisit intention to Perkampungan Budaya Betawi Setu Babakan. This type of research was descriptive quantitative, the survey method used was the questioner with a sample size of 100 respondents. Data analysis technique was using the multiple regression techniques. These results show there is a partial influence on customer experience consisting of comfort, education, hedonic, novelty, safety, and beauty to tourists’ revisit intention of Perkampungan Budaya Betawi Setu Babakan. The beauty dimension of the customer experience variable got the highest score and the intention to recommend in revisit intention got the highest score
Family Tourist - is Different Motive, Different Choice of Tourist Activity? Rahmat Ingkadijaya
E-Journal of Tourism Volume 5 Number 2 (September 2018)
Publisher : Centre of Excellence in Tourism Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (279.023 KB) | DOI: 10.24922/eot.v5i2.41704

Abstract

Currently, many families travelling to various tourist destinations. This phenomenon is interesting to be investigated. Existing research results can be utilized by stakeholders to develop their own policies and strategies. However, at this time not much study exists in family travel. This study examines family’s travel motivations, family’s activities in destination, and the differences of family’s activity choice across categories of travel motivations. Survey method has been employed in this study. The sample was obtained from a residence in Bogor City, West Java and consisted of 300 families chosen by convenience sampling technique. Data were analyzed using descriptive analysis and hypothesis test using chi-square. The findings indicated that there were two dominant family’s travel motivations, personal escape and interpersonal seeking. The family chose natural, cultural, and special tourist activities. Family’s activity choice across categories of travel motivations was the same except rafting. It was most preferred by families who had personal escape motivation.
WHAT TOURISM PRODUCT ATTRIBUTES ARE DOMINANT INFLUENCING REVISIT INTENSION TO CULINARY TOURISM DESTINATION? Rahmat Ingkadijaya; Linda Desafitri Ratu Bilqis; R. Nirmalasari Nurlaila
Jurnal Ilmu Sosial dan Humaniora Vol. 10 No. 2 (2021)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jish-undiksha.v10i2.33447

Abstract

Culinary tourism is a form of tourism that is currently developing. Studies on the preferences of culinary tourists will be beneficial for the development of this form of tourism in the future. This study analyzes the influence of tourism product attributes: tourist attraction, accessibility, and amenities on revisit intention to a culinary tourism area. This study used a survey method. The questionnaire was distributed to 100 domestic tourists who visited the culinary tourism area in Bogor City, Indonesia. Methods of data analysis using descriptive analysis, multiple regression, F-test, and T-test. This study indicated that tourist attraction has a positive and significant effect on revisit intention, while accessibility and amenities do not affect revisit intention. However, tourist attraction, accessibility, and amenities simultaneously have a positive and significant effect on revisit intention. This study concluded that the dominant attribute of culinary tourism products is a tourist attraction that includes a variety of food and distinctiveness.
Pengaruh Bauran Pemasaran terhadap Keputusan Mengunjungi Festival Cap Go Meh di Singkawang Putri Rizkiyah; Adinoto Nursiana; Rahmat Ingkadijaya
Jurnal Pariwisata Vol 5, No 1 (2018): Jurnal Pariwisata
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (424.362 KB) | DOI: 10.31294/par.v5i1.2568

Abstract

ABSTRAKFestival Budaya Cap Go Meh yang diselenggarakan di Kota Singkawang merupakan festival budaya tahunan yang diselenggarakan pada hari kelima belas setelah perayaan Tahun Baru Cina (Imlek). Pada tahun 2016 tingkat kunjungan wisatawan menurun dari tahun-tahun sebelumnya yang mengakibatkan tidak tercapainya target yang ditetapkan pemerintah. Penelitian ini bertujuan untuk (1) mengidentifikasi profil atau karakteristik wisatawan domestik maupun mancanegara yang mengunjungi festival budaya Cap Go Meh di kota Singkawang, dan (2) mengetahui sejauhmana pengaruh unsur-unsur bauran promosi terhadap keputusan wisatawan mengunjungi festival budaya tersebut. Metode yang digunakan adalah metode survei, dengan menyebarkan kuesioner kepada 200 responden. Data dianalisis dengan menggunakan regresi linier berganda. Hasil penelitian menunjukkan bahwa secara simultan, bauran pemasaran berpengaruh signifikan terhadap keputusan wisatawan mengunjungi Festival Budaya Cap Go Meh di Kota Singkawang, namun secara parsial hanya terdapat satu variabel yang berpengaruh yaitu variabel proses.Kata kunci: Bauran pemasaran, keputusan wisatawan, wisata budaya, festival cap go meh ABSTRACTThe Cap Go Meh Cultural Festival held in Singkawang City is an annual cultural festival held on the fifteenth day after the Chinese New Year celebration (Imlek).  By 2016 the level of tourist arrivals decreased from previous years which resulted in the government's failure to achieve targets. This study aims to (1) identify the profile or characteristics of domestic and foreign tourists who visit the cultural festival Cap Go Meh in Singkawang city, and (2) find out how far the influence of promotion mix elements to the decision of tourists visiting the festival culture. The method used is survey method, by distributing questionnaires to 200 respondents. Data were analyzed by using multiple linear regression. The results showed that simultaneously, the marketing mix significantly influence the decision of tourists visiting Cap Go Meh Cultural Festival in Singkawang city, but partially there is only one influential variable that is process variable.Keywords: Marketing mix, tourist decision, cultural tourism, cap go meh festival 
Revisiting Intention Among Tourist: The Role of Facilitating Infrastructure and Service Quality Rahmat Ingkadijaya; Meinita Dewi Sulistian; Adhi Trirachmadi Mumin
At-Tadbir : jurnal ilmiah manajemen Vol 6, No 2 (2022): At-Tadbir: jurnal ilmiah manajemen
Publisher : Islamic University of Kalimantan MAB Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (395.751 KB) | DOI: 10.31602/atd.v6i2.7212

Abstract

The study aims to investigate the effect of facilities and service quality on return visit intentions. This research uses Smart PLS path analysis. Tourists that visited Kampoeng Wisata Cinangneng Recreation Park, Ciampea District, Bogor Regency, were studied. This study had 147 participants. The results showed: (1) Direct Effects showed that the facility had no significant effect on satisfaction and revisit intention, while service quality did, then satisfaction did; (2) Indirect Effects showed that the facility has no significant effect on the intention to revisit through satisfaction, while service quality does; In this study, service quality from addressing complaints and difficulties, speed and readiness to deliver services, providing a safe and comfortable area, and understanding tourists' needs can boost customer satisfaction and return intentions. The manager of Kampoeng Wisata Cinangneng Recreation Park should maintain and improve service quality to keep tourists coming back.
The Role of Social Capital in Community Based Tourism Purwanti Dyah Pramanik; Rahmat Ingkadijaya; Mochamad Achmadi
Journal of Indonesian Tourism and Development Studies Vol. 7 No. 2 (2019)
Publisher : Program Pascasarjana

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The role of social capital in Community-based tourism (CBT) to reach local communities’ welfare is being the concern of tourism activities. Previous research found that social capital approach could be used to achieve sustainability and prosperity. Mutually beneficial trust and collective action among the member of the community as aspects of social capital played an important role to take off CBT. The study aimed to analyze the role of trust and collective action as elements of social capital on the local community of CBT Kampung Tajur and to examine the link between trust and collective action. This study was conducted on a sample of Kampung Tajur community which was appointed as CBT because its willingness to take collective action. The result showed that trust was a robust predictor of attending a religious meeting, participating in managing homestay, and joining for community work. On the other hand, the absence of attending a formal meeting and community meeting conducted by the community head did not have a link to trust among the community member.  Our findings suggested that due to well implementation of social capital role in terms of  trust and collective action, the community’s members must be encouraged as the subject in tourism activity by enhancing knowledge, empowerment, and inspiration based on local wisdom.Keywords: Collective action, Community-based Tourism, social capital, trust. 
Analysis of Segmentation, Targeting, and Positioning in the Tourism Sector: The Case of Pekalongan City Rilla Rianty; Maidar Simanihuruk; Alda Chairani; Budi Supriyanto; Rahmat Ingkadijaya
FIRM Journal of Management Studies Vol 7, No 2 (2022): FIRM JOURNAL OF MANAGEMENT STUDIES
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33021/firm.v7i2.3879

Abstract

Pekalongan is one of the largest batik-producing cities in Indonesia, and this potential can be used as an attraction to increase tourist visits. However, until now, the level of tourist visits in Pekalongan City has not met expectations. This study examines the tourism marketing strategy of Pekalongan City by using segmentation, targeting, and positioning (STP) variables to increase competition as a domestic and foreign tourist destination. The type of research used is field research with a qualitative approach. The study's results found that the leading geographical segment of Pekalongan City was domestic tourists from Central Java. The demographic is women with millennial characteristics ranging from 26 to 42 years old with business and group travel purposes. The type of tourists who visit Pekalongan City is only domestic tourists, meaning that marketers have not been able to penetrate international tourism. There is a contradiction between the research findings and the promise reflected in the slogan and logo of Pekalongan City tourism. The position of Pekalongan City as a batik city is not following the product that Pekalongan City excels in, namely religious tourism. Hence, the slogan of this city needs to be improved without ignoring batik as the primary differentiation.
Apakah pengaruh word of mouth lebih besar dibanding promosi media sosial instagram terhadap keputusan pembelian? Amrullah Amrullah; Rahmat Ingkadijaya; Heny Ratnaningtyas; Azzira Koesoema Zuleika
At-Tadbir : jurnal ilmiah manajemen Vol 7, No 1 (2023): At-Tadbir: jurnal ilmiah manajemen
Publisher : Islamic University of Kalimantan MAB Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31602/atd.v7i1.10146

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh pengaruh promosi media sosial Instagram dan word of mouth terhadap keputusan pembelian. Penelitian ini menggunakan pendekatan kuantitatif deskriptif.  Populasi dalam penelitian berjumlah 9.200 pelanggan Scarlett’s Cafe PIK yang diperoleh dari Agustus sampai Oktober 2022. Kemudian sampel menggunakan rumus Slovin, didapatkan 100 responden. Hasil penelitian ini menunjukkan bahwa terdapat pengaruh signifikan media sosial Instagram dan word of mouth terhadap keputusan pembelian pada Scarlett’s Café PIK. Dengan adanya media sosial seperti Instagram dapat meningkatkan penjualan dan memasarkan produk dengan luas dikarenakan jaringan media sosial yang luas dan dapat menghemat biaya promosi. Dengan adanya penyebaran informasi melalui word of mouth dilakukan secara konvensional dapat menimbulkan interaksi antara konsumen satu dengan konsumen lainnya membuat konsumen lain penasaran dengan produk makanan dan minuman di Scarlett’s Café PIK. Scarlett’s Café PIK diharapkan selalu mempertahankan dan menciptakan reputasi dan citra yang baik pada persepsi konsumen baik itu dengan produk yang dijual, layanan yang diberikan, lokasi, dan aspek lain-lainnya agar timbul kesan yang positif di media sosial Instagram dan word of mouth.
The Pengaruh Kompensasi dan Motivasi terhadap Kepuasan Kerja Karyawan pada Hotel Santika Premiere Ice Bsd City: Pengaruh Kompensasi dan Motivasi terhadap Kepuasan Kerja Karyawan pada Hotel Santika Premiere Ice Bsd City Rangga Anggara; Rahmat Ingkadijaya
Jurnal Manajemen Perhotelan dan Pariwisata Vol. 6 No. 1 (2023)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jmpp.v6i1.57987

Abstract

Karyawan merupakan aset penting yang harus dikelola dengan baik agar dapat memberikan kontribusi yang maksimal bagi perusahaan. Salah satu hal yang menjadi perhatian khusus adalah kepuasan kerja karyawan. Terdapat beberapa fenomena yang menarik dalam penelitian ini yaitu terkait indikasi turnover karyawan yang tinggi, kompensasi yang rendah dan tingkat kehadiran karyawan yang fluktuatif sehingga berdampak pada kepuasan kerja. Tujuan penelitian ini untuk menganalisis pengaruh kompensasi, motivasi terhadap kepuasan kerja. Sumber data penelitian ini adalah data primer yang berasal dari sampel yaitu karyawan hotel. Data menggunakan sampel jenuh dengan menyebarkan kuesioner kepada 130 responden. Metode yang digunakan adalah analisis regresi linier berganda. Hasilnya menunjukkan bahwa; kompensasi dan motivasi berpengaruh positif dan signifikan terhadap kepuasan kerja. Kesimpulan dari penelitian ini adalah kompensasi dan motivasi berpengaruh positif dan simultan terhadap kepuasan kerja karyawan. Saran dari peneliti untuk manajemen agar meningkatkan kesejahteraan karyawan dengan memberikan fasilitas kerja, inovasi, penghargaan dan penyesuaian jumlah karyawan yang ideal.
The Role of Social Capital in Community Based Tourism Purwanti Dyah Pramanik; Rahmat Ingkadijaya; Mochamad Achmadi
Journal of Indonesian Tourism and Development Studies Vol. 7 No. 2 (2019)
Publisher : Postgraduate School, Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jitode.2019.07.02.02

Abstract

The role of social capital in Community-based tourism (CBT) to reach local communities' welfare is being the concern of tourism activities. Previous research found that social capital approach could be used to achieve sustainability and prosperity. Mutually beneficial trust and collective action among the member of the community as aspects of social capital played an important role to take off CBT. The study aimed to analyze the role of trust and collective action as elements of social capital on the local community of CBT Kampung Tajur and to examine the link between trust and collective action. This study was conducted on a sample of Kampung Tajur community which was appointed as CBT because its willingness to take collective action. The result showed that trust was a robust predictor of attending a religious meeting, participating in managing homestay, and joining for community work. On the other hand, the absence of attending a formal meeting and community meeting conducted by the community head did not have a link to trust among the community member. Our findings suggested that due to well implementation of social capital role in terms of trust and collective action, the community's members must be encouraged as the subject in tourism activity by enhancing knowledge, empowerment, and inspiration based on local wisdom. Keywords: Collective action, Community-based Tourism, social capital, trust.