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ANALISIS PENGARUH PEMASARAN DIGITAL TERHADAP KEPUASAN PASIEN INSTALASI RAWAT INAP DI RUMAH SAKIT UMUM DAERAH LABUANG BAJI KOTA MAKASSAR TAHUN 2023 Nurfadhilah dilah; Sriyani Windarti; Mangindara; Reski Dewi Pratiwi; Nurintan Malik; Megawati
Public Health And Medicine Journal Vol. 2 No. 2 (2024): PAMA Edisi Juni 2024
Publisher : ILRSCentre

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59583/pama.v2i2.106

Abstract

Pemasaran digital adalah kegiatan pemasaran atau promosi suatu merek atau brand produk atau jasa yang dilakukan melalui media digital. Jumlah rumah sakit yang semakin meningkat membuat setiap rumah sakit saling bersaing untuk mendapatkan pelanggan, sehingga perlu upaya untuk mempengaruhi kepuasan pasien adalah dengan meningkatkan layanan perawatan kesehatan yang berkualitas dan menjamin kepuasan pasien sehingga setiap pasien yang datang akan merekomendasikan fasilitas kesehatan yang dikunjungi. Berdasarkan hasil survei pendahuluan yang dilakukan peneliti di RSUD Labuang Baji Kota Makassar diperoleh data awal dari rekam medik bahwa persentase kepuasan pasien mengalami penurunan dan belum memenuhi indikator Standar Pelayanan Minimal. Penelitian ini bertujuan untuk mengetahui analisis pengaruh pemasaran digital terhadap kepuasan pasien di instalasi rawat inap RSUD Labuang baji Makassar. Jenis penelitian yang digunakan adalah penelitian kuantitatif dengan desain cross sectional study. Sampel dengan menggunakan rumus slovin yaitu sebanyak 265 responden dan Teknik pengambilan sampel yaitu menggunakan purposive sampling. Analisis data yang digunakan adalah univariat, bivariat dengan uji chi-square dan analisis multivariat dengan uji regresi logistik. Hasil penelitian ini menunjukkan bahwa terdapat pengaruh accessibility (p=0,001), interactivity (p=0,017), credibility (p=0,004), informativeness (p=0,017) site desain (p=0,014). Sedangkan entertainment (p=0,447) tidak berpengaruh terhadap kepuasan pasien. Kemudian variabel yang paling berpengaruh terhadap kepuasan pasien adalah accesebility (aksesibilitas) (p=0,000). Diharapkan kepada pihak rumah sakit agar meningkatkan pemasaran digital dan layanan kesehatan pada pasien agar kepuasan pasien meningkat.
Tinjauan Kelengkapan Pengisian Formulir Ringkasan Masuk & Keluar Pada Kasus Pasien Penyakit Dalam Rumah Sakit Bhayangkara Makassar Putri Amalia; Syamsuddin; Mikawati; Nurintan Malik
Indonesian Journal of Health Information Management Vol. 6 No. 1 (2026)
Publisher : Sekolah Tinggi Ilmu Kesehatan Mitra Husada Karanganyar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54877/ijhim.v6i1.214

Abstract

Abstract Backround: The completeness of the entry and exit summary form is very important because it has a function as a source of information about the course of the disease, indexing the disease and as a source of information in preparing hospital reports. As explained in the Hospital SPM, the completeness of medical records, especially the entry & exit summary form, must be filled in at least 100%. Objective: To find out the completeness of filling out the entry & exit summary form in the case of internal medicine patients at Bhayangkara Makassar Hospital. Method: This study uses a descriptive method with a quantitative approach, a total sample of 57 medical records with sample withdrawal using the slovin formula. Data collection with observation and interviews was then processed using the IBM SPSS 23 application. Results: The results of the study were complete patient identification review (95%), incomplete (5%), complete important reporting review (63%), incomplete (37%), complete authentication review (91%), incomplete (9%), complete and correct documentation review (98%), incomplete (2%). Conclusion: The completeness of filling out the summary form for entering and exiting Bhayangkara Hospital Makassar is still incomplete. It is hoped that regular socialization and evaluation will be held as well as rewards and punishments will be given to officers involved in filling in medical records.
Peningkatan Kapasitas Tata Kelola Klaim BPJS Kesehatan melalui Edukasi Partisipatif Berbasis Problem-Solving pada Tim Casemix Asmaryadi Asmaryadi; Nurfadhilah; Nurintan Malik; A. Karlina Askarini Makkasau; Ra’idatusakinah M. Nur; Ahmad Jayadi; Andi Nur Abidah Ramadhani; Hilmy Sakina Garmawi
LOSARI: Jurnal Pengabdian Kepada Masyarakat Vol. 8 No. 2 (2026): Agustus 2026
Publisher : LOSARI DIGITAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53860/losari.v8i2.595

Abstract

The management of INA-CBGs (Indonesian Case Based Groups) claims is a critical component of hospital governance and financial sustainability within the National Health Insurance era. Hospitals newly partnering with BPJS Kesehatan generally encounter challenges such as limited human resources, weak cross-unit coordination, and the absence of standardized claim management systems. This community service initiative aims to enhance claim governance capacity through a problem-solving-based participatory educational approach. The activity was conducted in 2025 at a hospital in Makassar, involving 27 participants: 4 members of the casemix team, 20 healthcare practitioners (Professional Care Providers), and 3 management representatives. The methods employed included initial assessments, interactive education, case-based discussions, and reflective evaluation. Data were collected through semi-structured interviews and observations, followed by a thematic analysis. The results identified primary challenges including limited coding competencies, suboptimal integration of hospital information systems, and the lack of standard operating procedures (SOP) for claims. Post-activity evaluation indicated an improvement in participants' understanding. The casemix team leader demonstrated the ability to delineate claim stages according to BPJS Kesehatan regulations and outline corrective measures for pending claims. Coders were able to identify the essential documentation requirements prior to claim submission. Furthermore, healthcare practitioners and management clarified their respective roles in ensuring claim success. This initiative also produced a draft of the primary claim management SOP and a document completeness checklist as practical outputs. Nevertheless, the long-term impact of these activities requires further evaluation based on more specific quantitative success indicators.
Evaluasi Persepsi Kemudahan dan Manfaat Penggunaan SIMRS terhadap Penerimaan Sistem oleh Perawat Berdasarkan Technology Acceptance Model di Rumah Sakit Grestelina Kota Makassar A. Karlina Askarini Makkasau; Nurintan Malik; Asmaryadi Asmaryadi; Ra’idatusakinah M. Nur; Nurfadhilah Nurfadhilah
Jurnal Ners Vol. 10 No. 4 (2026)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jn.v10i4.62155

Abstract

Rumah Sakit Grestelina Kota Makassar telah menerapkan Sistem Informasi Manajemen Rumah Sakit (SIMRS) untuk mendukung pelayanan, namun keberhasilan implementasinya perlu dievaluasi dari sudut pandang perawat sebagai pengguna utama. Penelitian ini bertujuan mengevaluasi persepsi kemudahan penggunaan (Perceived Ease of Use/PE) dan persepsi manfaat penggunaan (Perceived Usefulness/PU) SIMRS serta pengaruhnya terhadap penerimaan sistem (User Acceptance/UA) oleh perawat berdasarkan Technology Acceptance Model (TAM). Penelitian ini menggunakan pendekatan kuantitatif deskriptif analitik dengan desain cross sectional. Sampel berjumlah 133 perawat dari populasi 188 perawat, dipilih berdasarkan kriteria inklusi dan eksklusi. Data dikumpulkan melalui kuesioner Likert dan dianalisis menggunakan uji korelasi Spearman serta regresi linier berganda. Hasil penelitian menunjukkan seluruh variabel berkorelasi positif signifikan (PE-UA rho=0,725; PU-UA rho=0,874; p<0,001). Secara simultan, PE dan PU berpengaruh signifikan terhadap UA sebesar 73,7% (R²=0,737; F=182; p<0,001), dengan PU sebagai prediktor dominan (β=0,774; p<0,001) dibandingkan PE (β=0,179; p=0,007). Persepsi manfaat penggunaan SIMRS memberikan kontribusi lebih besar terhadap penerimaan sistem oleh perawat dibandingkan persepsi kemudahan, sehingga pengembangan SIMRS sebaiknya diarahkan pada peningkatan manfaat fungsional sistem disertai penguatan pelatihan penggunaan bagi perawat. Kata Kunci: SIMRS, perawat, persepsi kemudahan, persepsi manfaat, technology acceptance model
Co-Authors A. Karlina Askarini Makkasau Ahmad Jayadi Andi Nur Abidah Ramadhani Asmaryadi Asmaryadi Asmaryadi Asmaryadi Hilmy Sakina Garmawi Mangindara, Mangindara Megawati Mikawati Nurfadhilah Nurfadhilah dilah Nurfadhilah Nurfadhilah Putri Amalia Ra’idatusakinah M. Nur Reski Dewi Pratiwi Syamsuddin Windarti, Sriyani