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All Journal Jurnal Multidisiplin West Science West Science Agro
Sudarmaji Sudarmaji
Universitas Muslim Nusantara Al-Washliyah
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance

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Analisis Kinerja Sistem Manajemen Agribisnis Cabai Merah di Kecamatan Beringin Kabupaten Deli Serdang Leni Handayani; Farhan Hidayat; Suhendra Suhendra; Sri Insaf Widodo; Kelvin Rinaldi; Sudarmaji Sudarmaji; Muhammad Ardiansyah; Irvan Sarumpaet
Jurnal Multidisiplin West Science Vol 3 No 10 (2024): Jurnal Multidisiplin West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jmws.v3i10.1650

Abstract

Petani biasanya tidak menangani subsistem pengolahan dan pemasaran, tetapi pedagang atau pebisnis lainnya. Tujuan penelitian ini adalah untuk melihat seberapa baik sistem manajemen agribisnis cabai merah berfungsi. Studi ini dilakukan di Kecamatan Beringin, yang berada di Kabupaten Deli Serdang. Sebanyak empat puluh responden adalah petani cabai merah yang menjadi subjek penelitian. Data primer dan sekunder digunakan dalam penelitian ini. Informan kunci adalah responden penelitian ini. Penelitian ini menggunakan skala peringkat, di mana nilai 0 hingga 66 menunjukkan kinerja kurang baik, 67 hingga 133 menunjukkan kinerja cukup baik, dan 134 hingga 200 menunjukkan kinerja baik. Hasil penelitian menunjukkan bahwa sistem manajemen agribisnis cabai merah cukup baik dengan skor 132,03, dengan skor 0 untuk pengaktualisasian dan 18,03 untuk pengawasan. Sistem manajemen agribisnis di daerah penelitian rata-rata bekerja dengan baik. Kegiatan-Kegiatan penting dalam agribisnis yang belum dilaksanakan dengan baik termasuk merencanakan secara tertulis dan menyeluruh kegiatan usaha tani, menggunakan benih berkualitas tinggi dan bersertifikat, dan melakukan promosi yang luas. Penelitian ini meneliti sistem manajemen agribisnis secara keseluruhan, mulai dari perencanaan, pengorganisasian, pengaktualisasi, dan pengawasan. Menurut penelitian ini, sistem manajemen yang telah digunakan petani cabai merah di Kecamatan Beringin berada pada kategori "Cukup Baik" dalam kinerjanya. Namun, untuk meningkatkan kinerjanya menjadi kategori "Baik", perencanaan usaha tani cabai merah harus dibuat, yang mencakup penggunaan benih yang unggul (bersertifikat) dan pemasaran yang lebih luas.
Marketing Strategy for Vaname Shrimp (Litopenaeus Vannamei) Case Study: Pematang Guntung Village, Teluk Mengkudu District, Serdang Bedagai Regency Leni Handayani; M. Nazri Piransyah; Marcellina Adellini; Denny Wahyudi; Guru Maratawan; Aulia Kevin; Masita Sari; M. Dimas Ayub; Miftahul Ghania; Iyusnizar Iyusnizar; Azzahra Harahap; Akbar Sandy; Dirga Adetrya; Sudarmaji Sudarmaji; Ralando Sitompul; Hasnul Hafizd; Fachri Riza
West Science Agro Vol. 4 No. 02 (2026): West Science Agro
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsa.v4i02.2896

Abstract

This study demonstrates how identifying and developing marketing strategies for whiteleg shrimp farmers in Pematang Guntung Village is crucial, and the identification of appropriate marketing channels is crucial. This study is expected to formulate external and internal factors that can be used to identify strengths, weaknesses, opportunities, and threats, and recommend more effective marketing strategies, enabling farmers to increase income and obtain certainty about selling prices. The subjects of this study were six whiteleg shrimp farmers in Pematang Guntung Village, Teluk Mengkudu District, Serdang Bedagai Regency. The sampling technique used was a purposive sample with data collection using a questionnaire. This study uses a SWOT analysis which is an analysis to systematically identify various factors to formulate the right strategy in the cultivation of whiteleg shrimp (Litopenaeus vannamei). The results of the study state that the Internal factors used to see strengths are: 1). Getting assistance from the government, 2). The ordered shrimp are in accordance with consumer demand, 3). Adequate facilities and infrastructure, 4). Having a skilled, experienced and highly dedicated workforce, 5). Easy to get seeds and which are used to see weaknesses: 1). The product has not met customer demand, 2). Product promotion does not use media, 3). Unable to fulfill shrimp orders quickly, 4). The product is not durable, 5). Lack of technology that can support whiteleg shrimp cultivation. External Factors used to see Opportunities: 1). Many people interested in vannamei shrimp in the market, 2). Having a relatively high selling price, 3). Big business opportunities, 4). Technological improvements that can increase production, 5). Government policies that support and are used to see Threats: 1). A lot of competition in selling vannamei shrimp, 2). Not all of the released shrimp fry can develop well, 3). Consumer orders are not always fulfilled, 4). Lack of interest of the younger generation to cultivate vannamei shrimp, 5). Pest and disease attacks. Based on the SWOT analysis diagram that explains the external and internal factors in cell (quadrant) I shows the SO (Strength-Oppourtunities or Strengths and Opportunities) strategy, namely marketing shrimp by calculating production costs and looking at market prices. Collaborating with potential customers. Increasing the use of technology in an effort to increase production and in the SWOT matrix, namely supporting an aggressive strategy. This strategy explains that the strategy is very profitable for the business because it has opportunities and strengths in business progress, especially the vaname shrimp farming business in Pematang Guntung Village, Teluk Mengkudu District, Serdang Bedagai Regency.
Co-Authors Akbar Sandy Aulia Kevin Azzahra Harahap Denny Wahyudi Dirga Adetrya Fachri Riza Farhan Hidayat Guru Maratawan Hasnul Hafizd Irvan Sarumpaet Iyusnizar Iyusnizar Kelvin Rinaldi Leni Handayani Leni Handayani M. Dimas Ayub M. Nazri Piransyah Marcellina Adellini Masita Sari Miftahul Ghania Muhammad Ardiansyah Ralando Sitompul Sri Insaf Widodo Suhendra Suhendra