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All Journal Jurnal Ekonomi, Manajemen, Akuntansi PATEMON: Multidisciplinary Research
Imas Trimayanti
Sekolah Tinggi Ilmu Ekonomi Cirebon
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Medicine & Pharmacology Social Sciences

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Journal : PATEMON: Multidisciplinary Research

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THE EFFECT OF BRAND IMAGE AND SERVICE QUALITY ON CUSTOMER SATISFACTION OF NATAZA LAUNDRY CUSTOMERS Purnama Puji; Imas Trimayanti; M. Anissul Fata
PATEMON: Multidisciplinary Research Vol. 1 No. 1 (2025): PATEMON: Multidisciplinary Research
Publisher : PT. Berkah Digital Teknologi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58468/patemon.v1i1.168

Abstract

Purpose: Aims to investigate the influence of brand image and service quality on customer satisfaction among customers of Nataza Laundry Pandan Branch, focusing on both partial and simultaneous effects, as well as identifying which variable has the most dominant impact. Research Methodology: A quantitative descriptive method was employed, utilizing a sample of 59 respondents who are customers of Nataza Laundry Pandan Branch. Data were collected through questionnaires. The analysis involved validity and reliability tests, classical assumption tests, multiple linear regression, and determination coefficient tests, alongside partial (t) and simultaneous (F) tests. Results: The findings indicate that both brand image and service quality significantly affect customer satisfaction. The simultaneous test showed Fcal ≥ Ftabel (52.075 ≥ 3.16), confirming a collective influence. For partial effects, brand image (X1) had a coefficient of 0.451, while service quality (X2) had a coefficient of 0.395, both with significance values < 0.05, indicating a positive and significant impact on customer satisfaction. Limitations: The study is limited to the Nataza Laundry Pandan Branch and may not be generalizable to other contexts or locations. The sample size, though adequate for this analysis, may not capture broader customer perspectives. Contribution: This research contributes to understanding the factors influencing customer satisfaction in the laundry service industry, providing insights for businesses to enhance their brand image and service quality.
PENGARUH ETIKA DAN ORIENTASI KEPEMIMPINAN TERHADAP LOYALITAS KARYAWAN DI PT ROCKET CHICKEN INDONESIA Wahyu Saputra; Suwandi; Imas Trimayanti
PATEMON: Multidisciplinary Research Vol. 1 No. 1 (2025): PATEMON: Multidisciplinary Research
Publisher : PT. Berkah Digital Teknologi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58468/patemon.v1i1.169

Abstract

Purpose: Penelitian ini bertujuan untuk mengetahui pengaruh etika kepemimpinan dan orientasi kepemimpinan terhadap loyalitas karyawan di PT Rocket Chicken Indonesia Wilayah Cirebon Timur, baik secara parsial maupun simultan. Research Methodology: Metode yang digunakan adalah kuantitatif dengan analisis data deskriptif. Populasi penelitian terdiri dari 39 responden dengan teknik sampel sampling jenuh. Data primer diperoleh melalui penyebaran kuesioner, wawancara, dan observasi. Pengujian data meliputi uji validitas dan reliabilitas, uji asumsi klasik, regresi linier berganda, pengujian hipotesis, dan pengujian koefisien determinasi. Results: Hasil penelitian menunjukkan bahwa etika kepemimpinan berpengaruh signifikan terhadap loyalitas karyawan (p<0,001), sedangkan orientasi kepemimpinan tidak menunjukkan pengaruh signifikan secara parsial (p = 0,240). Secara simultan, kedua variabel berpengaruh signifikan (R² = 55,1%) Limitations: Penelitian ini terbatas pada satu perusahaan dan wilayah tertentu, sehingga hasilnya mungkin tidak dapat digeneralisasi untuk perusahaan lain di sektor yang berbeda. Contribution: Penelitian ini memberikan wawasan tentang pentingnya etika dan orientasi kepemimpinan dalam meningkatkan loyalitas karyawan, yang dapat menjadi referensi bagi perusahaan untuk mengembangkan strategi kepemimpinan yang lebih efektif.
Co-Authors M. Anissul Fata Purnama Puji Rita Rumsari Suwandi Wahyu Saputra Winda Dwi Yanthi Yeyet Daryati Daryati