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All Journal Journal of Community Service (Abdisci) PATEMON: Multidisciplinary Research
M. Anissul Fata
Sekolah Tinggi Ilmu Ekonomi Cirebon
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Medicine & Pharmacology Social Sciences Other

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THE EFFECT OF BRAND IMAGE AND SERVICE QUALITY ON CUSTOMER SATISFACTION OF NATAZA LAUNDRY CUSTOMERS Purnama Puji; Imas Trimayanti; M. Anissul Fata
PATEMON: Multidisciplinary Research Vol. 1 No. 1 (2025): PATEMON: Multidisciplinary Research
Publisher : PT. Berkah Digital Teknologi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58468/patemon.v1i1.168

Abstract

Purpose: Aims to investigate the influence of brand image and service quality on customer satisfaction among customers of Nataza Laundry Pandan Branch, focusing on both partial and simultaneous effects, as well as identifying which variable has the most dominant impact. Research Methodology: A quantitative descriptive method was employed, utilizing a sample of 59 respondents who are customers of Nataza Laundry Pandan Branch. Data were collected through questionnaires. The analysis involved validity and reliability tests, classical assumption tests, multiple linear regression, and determination coefficient tests, alongside partial (t) and simultaneous (F) tests. Results: The findings indicate that both brand image and service quality significantly affect customer satisfaction. The simultaneous test showed Fcal ≥ Ftabel (52.075 ≥ 3.16), confirming a collective influence. For partial effects, brand image (X1) had a coefficient of 0.451, while service quality (X2) had a coefficient of 0.395, both with significance values < 0.05, indicating a positive and significant impact on customer satisfaction. Limitations: The study is limited to the Nataza Laundry Pandan Branch and may not be generalizable to other contexts or locations. The sample size, though adequate for this analysis, may not capture broader customer perspectives. Contribution: This research contributes to understanding the factors influencing customer satisfaction in the laundry service industry, providing insights for businesses to enhance their brand image and service quality.
OPTIMIZATION OF TEMPE MARKETING AND PRODUCTION IN TEMPE UMKM THROUGH FOCUS GROUP DISCUSSIONS (FGD) IN KEDUNGJAYA VILLAGE, KEDAWUNG DISTRICT, CIREBON REGENCY Arin Arin; Gian Fitralisma; Winda Dwi Yanthi; Ade Febry Nur Fitriani; Amah Amalia; M. Anissul Fata; Suwaebit Suwaebit; Eva Noviana
Jurnal Abdisci Vol 2 No 6 (2025): Vol 2 No 6 Tahun 2025
Publisher : Ann Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62885/abdisci.v2i6.669

Abstract

Abstract Background: This article discusses the role of students in the Community Service Program (KKN) in Kedungjaya Village, Kedawung District, Cirebon Regency, with a focus on optimizing the marketing and production of tempe in tempe UMKM through Focus Group Discussions (FGD). Aims: The purpose of this community service is to identify and analyze the role of KKN students in improving tempe marketing and production in Kedungjaya Village, as well as the positive impacts generated. Methods:This community service utilized Focus Group Discussions (FGD) to engage with tempe UMKM actors. KKN students from STIE Cirebon provided guidance on digital marketing strategies, social media management, and optimizing the use of marketplaces to enhance the marketing and production processes. Results: The results of the community service show that KKN students played a significant role in providing insights into digital marketing strategies, social media management, and optimizing the use of marketplaces for tempe UMKM. Positive impacts observed include an increase in the knowledge of UMKM actors in marketing their products, more efficient production management, and improved quality of the tempe products produced. Conclusion: Despite challenges in implementation, good collaboration between students, UMKM actors, and the village community is crucial for the success of this program. The role of KKN students has proven valuable in improving both the marketing and production aspects of tempe in Kedungjaya Village. Implementation: The main recommendation is to continue intensive mentoring, increase active participation from UMKM actors, and strengthen marketing and distribution infrastructure in Kedungjaya Village to ensure sustainable improvements in the tempe UMKM sector.
INCREASING AGRICULTURAL PRODUCTIVITY IN KEDUNG JAYA VILLAGE, KEDAWUNG SUB-DISTRICT, CIREBON DISTRICT WITH HYDROPONIC TECHNOLOGY Gian Fitralisma; Winda Dwi Yanthi; Arin Arin; M. Anissul Fata; Winda Dwi Yanthi; Ade Lia; Ade Febry Nur Fitriani; Hasby Nabiel Akmal Ismail
Jurnal Abdisci Vol 2 No 11 (2025): Vol 2 No 11 Tahun 2025
Publisher : Ann Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62885/abdisci.v2i11.706

Abstract

Abstract: Background. Agriculture is vital for human survival. Therefore, we must continue agriculture and its development. There are several ways we can increase agricultural productivity, one of which is through hydroponics, a method of farming without soil and relying on nutrient solutions as a food source for plants.. Aims. Agriculture is a vital activity for human survival. Therefore, we need to continue agriculture and its development for human survival. Methods. On Tuesday, February 18, 2025, during Real Work Lecture (KKN) activities in Kedung Jaya Village, Kedawung District, Cirebon Regency, a hydroponic farm was visited. The method used was a qualitative approach, intending to understand the impact of the hydroponic system's application. Result. Moreover, in the current situation, the land used for agriculture is decreasing because of the increasing conversion of land, so it is necessary to use a method that takes up less land and is cheap. The emergence of this hydroponic method is to overcome this problem. Conclusion. In this case, the Kedung Jaya Village Government in Kedawung District took the initiative to increase agricultural productivity with this hydroponic method. Implementation. With support from the government and related parties, hydroponics has the potential to become one of the main strategies in achieving sustainable food security in Indonesia
GUIDANCE IN CREATING A MASTER NUMBER BUSINESS (NIB) AND LEGAL AWARENESS BUSINESS IN MICRO, SMALL, AND MEDIUM ENTERPRISES( UMKM) KEDUNGJAYA VILLAGE USESOSS INDONESIA APPLICATION Arin Arin; Amah Amalia; Gian Fitralisma; M. Anissul Fata; Winda Dwi Yanthi; Mohammad Bayhaki; Ade Febry Nur Fitriani; Vanessa Agatha Christy
Jurnal Abdisci Vol 2 No 11 (2025): Vol 2 No 11 Tahun 2025
Publisher : Ann Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62885/abdisci.v2i11.708

Abstract

Abstract: Background. Business Identification Number (NIB) is an essential element in business legality that provides various benefits for Micro, Small, and Medium Enterprises (MSMEs), such as access to capital, legal protection, and broader marketing opportunities. However, many MSMEs in Kedungjaya Village still do not have an NIB due to limited understanding and access to the registration process. Aims. This study aims to describe the mentoring process for making an NIB for MSMEs in Kedungjaya Village and analyze its impact on awareness of business legality. Methods. This study used a qualitative approach, using observation, interviews, and documentation techniques. Result. The study's results show that intensive assistance can improve MSME actors' understanding of the importance of business legality and accelerate the NIB registration process. In addition, increasing legal awareness among MSME actors also has a positive impact on their businesses' sustainability and development. Conclusion. Thus, assistance in making NIB can be an effective strategy in improving the legality and competitiveness of MSMEs at the local level. Implementation. This study confirms that mentoring is crucial in increasing the understanding and awareness of Micro, Small, and Medium Enterprises (MSMEs) regarding business legality. In terms of practice, this study shows that systematic and technology-based mentoring can accelerate the process of making NIB and increase MSME compliance with business regulations.
ENVIRONMENTAL CLEANLINESS AS A PORTAL TO PUBLIC HEALTH IN HALLMARK III VILLAGE KEDUNGJAYA DISTRICT, KEDAWUNG REGENCY CIREBON M. Anissul Fata; Winda Dwi Yanthi; Gian Fitralisma; Rohmatul Fawaiz; Yeyet Daryati; Ellin Herlina; Dedi Surono; Surya Firdaus
Jurnal Abdisci Vol 2 No 11 (2025): Vol 2 No 11 Tahun 2025
Publisher : Ann Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62885/abdisci.v2i11.709

Abstract

Abstract: Background. Real Work Lecture (KKN) has transformed, focusing on community empowerment and sustainable development. KKN provides benefits for students, the community, and universities. Methods. In Dusun III, Kedungjaya Village, STIE KKN students carried out a community service program, cleaning the environment and increasing awareness of cleanliness. Result. As a result, the environment is cleaner, social relations improve, and the risk of disease decreases. Conclusion.This activity instills the values of mutual cooperation and environmental awareness, proving the positive synergy between students, the community, and universities in advancing the village. Implementation. Mutual cooperation activities organized by KKN students in Dusun III, Kedungjaya Village has succeeded in achieving its main objective, namely creating a healthy environment. which is cleaner and healthier. Through the active involvement of students, village officials, and local community, this activity not only improves environmental cleanliness, but also strengthen social relations between residents.
Co-Authors Ade Febry Nur Fitriani Ade Lia Amah Amalia Amah Amalia Arin Arin Arin Arin Dedi Surono Ellin Herlina Eva Noviana Gian Fitralisma Hasby Nabiel Akmal Ismail Imas Trimayanti Mohammad Bayhaki Purnama Puji Rohmatul Fawaiz Surya Firdaus Suwaebit Suwaebit Vanessa Agatha Christy Winda Dwi Yanthi Winda Dwi Yanthi Yeyet Daryati