Article Per Year (5 Year)
p-Index From 2021 - 2026
0.562
P-Index
This Author published in this journals
All Journal Kepariwisataan: Jurnal Ilmiah RESLAJ: Religion Education Social Laa Roiba Journal
Oman Sukirman
Universitas Pendidikan Indonesia
Religion Arts Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
PEMANFAATAN DESIGN THINKING UNTUK PROMOSI EKOWISATA MELALUI TIKTOK DI BUDIDAYA LEBAH MADU PASUNDAN MARGAWINDU Rahmah, Tasya Laila; Saputra, Yudha Munajat; Sukirman, Oman
Kepariwisataan: Jurnal Ilmiah Vol 19, No 3 (2025): Kepariwisataan: Jurnal Ilmiah
Publisher : Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47256/kji.v19i3.876

Abstract

AbstractThis study aims to design ecotourism promotional content for Budidaya Lebah Madu Pasundan Margawindu in Sumedang using the TikTok platform. A qualitative descriptive approach was applied, utilizing the five stages of design thinking: empathize, define, ideate, prototype, and test. Data were collected through interviews with the destination owner and a TikTok content creator, as well as an online survey of 100 millennial and Gen Z TikTok users. The findings revealed that voice-over, cinematic, talking head, and photo slide were the most preferred content types. Four videos were created and uploaded to the destination’s official TikTok account, and analyzed using TikTok insights. The voice-over video gained the highest views, while talking head and photo slide formats generated the most interactions. This research highlights TikTok's potential as a strategic tool for promoting ecotourism in an engaging and accessible manner. The limitations of this study include the short data collection period and the regional scope of the sample. Future research is recommended to expand the sample size and monitoring period.Keywords: TikTok; Ecotourism; Promotional Content; Design ThinkingAbstrakPenelitian ini bertujuan untuk merancang konten promosi ekowisata menggunakan platform TikTok pada destinasi Budidaya Lebah Madu Pasundan Margawindu di Sumedang. Metode deskriptif kualitatif diterapkan dengan lima tahapan design thinking: empathize, define, ideate, prototype, dan test. Data diperoleh melalui wawancara dengan pemilik destinasi, kreator konten TikTok, dan survei daring terhadap 100 pengguna TikTok dari generasi milenial dan Z. Hasil menunjukkan bahwa jenis konten yang disukai adalah voice over, cinematic, talking head, dan photo slide. Empat video dirancang dan diunggah ke akun TikTok resmi destinasi, dianalisis menggunakan TikTok Insights. Video voice over memperoleh tayangan tertinggi, sementara talking head dan photo slide menghasilkan interaksi lebih tinggi. Penelitian ini menegaskan bahwa TikTok efektif sebagai media promosi ekowisata. Keterbatasan penelitian ini adalah durasi pengumpulan data yang terbatas dan sampel yang terbatas wilayah. Penelitian selanjutnya disarankan untuk memperluas sampel dan periode pemantauan.Kata Kunci : Tiktok; Ekowisata; Konten Promosi; Design Thinking
Peran Electronic Word of Mouth terhadap Keputusan Berkunjung Wisatawan di Kawasan Jatigede Ida Rohida; Dally Nur Arif; Oman Sukirman
Reslaj: Religion Education Social Laa Roiba Journal Vol. 7 No. 1 (2025): RESLAJ: Religion Education Social Laa Roiba Journal 
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v7i1.5022

Abstract

This study examines and analyzes the role of electronic word of mouth (e-WoM) on the decision to visit tourists to tourist destinations. In this digital era, communication to obtain information can be done online through electronic word of mouth. This communication is one of the important factors in influencing tourists' decisions to visit a destination. This study used a quantitative method with a survey approach and involved 100 respondents who had visited the Jatigede area. Data collected through distributing questionnaires online were analyzed using simple linear regression analysis to test the relationship between electronic word of mouth variables and visiting decisions. The analysis results show that electronic word of mouth is significant and its role is quite strong in influencing visiting decisions. Information in the form of reviews, and recommendations through social media platforms has proven to be able to increase tourist trust and attract tourists to visit tourist destinations. In addition, the credibility of the source, the number of positive reviews, and the completeness of the information can influence tourists' decisions to visit.  The dimensions of electronic word of mouth play a role, namely the dimension of concern for other consumers, the dimension of helping companies, the intensity dimension, the content dimension, and the opinion valance dimension. Thus, stakeholders in the tourism industry need to pay attention to marketing strategies through online review management to increase the number of tourist visits to destinations.
Efektivitas Promosi Wisata Berbasis Website Menggunakan Analisis SWOT di Tanjung Duriat Salsabila Fatin Adilah; Oman Sukirman; Dally Nur Arif
Reslaj: Religion Education Social Laa Roiba Journal Vol. 7 No. 1 (2025): RESLAJ: Religion Education Social Laa Roiba Journal 
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v7i1.5023

Abstract

The development of information technology, especially the internet, has significantly changed the way tourism is promoted. Websites as digital media play an important role in promotional strategies, especially for tourist destinations that want to expand their reach and increase tourist visits. This research aims to analyze Tanjung Duriat's tourism promotion strategy through the website with a SWOT analysis approach, to identify the destination’s strengths, weaknesses, opportunities, and threats faced by the destination. The research method used is a qualitative method with a descriptive approach. Data were obtained through interviews, direct observation of the website, and study of related literature. The results showed that the Tanjung Duriat website has great potential to promote the tourist destination. However, there are still some weaknesses such as the lack of content updates and website features. In addition, the website promotion strategy also faces challenges in significantly increasing visibility and number of visits. Based on the SWOT analysis, this study suggests improving the quality of website content and features, as well as optimizing the use of social media connected to the website to increase tourist attraction. The website-based Tanjung Duriat tourism promotion strategy using the W-O strategy, strategy was chosen because the Tanjung Duriat website does not yet have a person specifically to manage the website. In the W-O strategy, there is a strategy to add human resources specifically to manage the website, if there is someone who is devoted to managing the website, it will make it easier for Tanjung Duriat to optimize the website which is used as one of the tourism promotion media. With the right strategy, the Tanjung Duriat website is expected to be an effective promotional tool in increasing tourist visits to these destinations.
Co-Authors Dally Nur Arif Ida Rohida Rahmah, Tasya Laila Salsabila Fatin Adilah Saputra, Yudha Munajat