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Prima Tourism Education Development Strategy Selemak Village Qaedina Tio Athira; Rulianda Purnomo Wibowo; Meilita Tryana Sembiring
Majapahit Journal of Islamic Finance and Management Vol. 5 No. 2 (2025): Islamic Finance and Management
Publisher : Department of Sharia Economics Institut Pesantren KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v5i2.462

The decline in the number of visitors to Prima Wisata Edukasi over the years has resulted in the village's income not meeting the expected targets. The main issues in this study are how to formulate an effective business strategy to increase village income through tourism management and how to implement this strategy to increase visitor numbers. This study aims to develop an appropriate business strategy and analyze its implementation at Prima Wisata Edukasi. The research employs a qualitative descriptive approach to gain an in-depth understanding of the dynamics in tourism management. Informants were selected using purposive sampling and included the Head of Mantar Village, the Chairman of BUMDES, community leaders, and tourists. Data were collected through in-depth interviews and direct observations, and then analyzed thematically. The findings reveal that the success of tourism destination management is influenced by interconnected internal and external factors. Strengths such as unique tourism offerings, diverse attractions, adequate facilities, affordable prices, and strategic location serve as key potentials supported by social media promotion. However, weaknesses include limited human resource competencies, insufficient promotion, and suboptimal facility maintenance procedures. Opportunities from family tourism trends and government support should be maximized, while challenges such as limited access, disaster risks, and intense competition require mitigation strategies. Based on these findings, several implementation strategies are recommended, including strengthening educational partnerships, improving human resource competencies, optimizing promotions, and establishing facility maintenance procedures to enhance the competitiveness and sustainability of Prima Wisata Edukasi.

Prima Tourism Education Development Strategy Selemak Village Qaedina Tio Athira; Rulianda Purnomo Wibowo; Meilita Tryana Sembiring
Majapahit Journal of Islamic Finance and Management Vol. 5 No. 2 (2025): Islamic Finance and Management
Publisher : Department of Sharia Economics Institut Pesantren KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v5i2.462

The decline in the number of visitors to Prima Wisata Edukasi over the years has resulted in the village's income not meeting the expected targets. The main issues in this study are how to formulate an effective business strategy to increase village income through tourism management and how to implement this strategy to increase visitor numbers. This study aims to develop an appropriate business strategy and analyze its implementation at Prima Wisata Edukasi. The research employs a qualitative descriptive approach to gain an in-depth understanding of the dynamics in tourism management. Informants were selected using purposive sampling and included the Head of Mantar Village, the Chairman of BUMDES, community leaders, and tourists. Data were collected through in-depth interviews and direct observations, and then analyzed thematically. The findings reveal that the success of tourism destination management is influenced by interconnected internal and external factors. Strengths such as unique tourism offerings, diverse attractions, adequate facilities, affordable prices, and strategic location serve as key potentials supported by social media promotion. However, weaknesses include limited human resource competencies, insufficient promotion, and suboptimal facility maintenance procedures. Opportunities from family tourism trends and government support should be maximized, while challenges such as limited access, disaster risks, and intense competition require mitigation strategies. Based on these findings, several implementation strategies are recommended, including strengthening educational partnerships, improving human resource competencies, optimizing promotions, and establishing facility maintenance procedures to enhance the competitiveness and sustainability of Prima Wisata Edukasi.

PROJECT MANAGEMENT ANALYSIS OF COMMUNITY BASED SANITATION ACTIVITIES IN LANGKAT REGENCY Abdilah Ragilia M; Wahyu Ario Pratomo; Rulianda Purnomo Wibowo
International Journal of Educational Review, Law And Social Sciences (IJERLAS) Vol. 5 No. 4 (2025): July
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijerlas.v5i4.3877

This study analyzes project management practices and proposes strategic recommendations to minimize time addendums in the implementation of the Community-Based Sanitation (Sanimas) activities in Langkat Regency. Sanimas, initiated by the Ministry of Public Works and Housing, aims to expand access to proper sanitation through community participation. Despite its achievements, the program has faced execution challenges, particularly related to time constraints under the self-managed construction model. The research employs the Critical Path Method (CPM) to identify key activities affecting project duration. Findings indicate that delays in procurement and construction stages significantly contributed to the extension of project timelines beyond the stipulated 90 days. The total project duration based on the CPM analysis was found to be 47 days for critical path activities. This study recommends strengthening the capacity of Community-Based Implementation Team, enhancing coordination with stakeholders, integrating risk-based scheduling, and institutionalizing post-project evaluations. These strategic improvements are essential for ensuring timely and efficient implementation of future Sanimas projects.

THE INFLUENCE OF PRODUCTS AND PROMOTIONS ON PURCHASE DECISIONS STUDY CASE IN PT. XYZ Annisa Audina Purba; Rulianda Purnomo Wibowo; Yeni Absah
International Journal of Educational Review, Law And Social Sciences (IJERLAS) Vol. 5 No. 3 (2025): May
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijerlas.v5i3.2973

In the world of marketing, consumer purchasing decisions are greatly influenced by various factors, one of which is the product and promotion offered by the company. Therefore, it is important for companies to understand how these two factors can influence consumer behavior in making purchasing decisions. This study aims to investigate the Influence of Products and Promotions on Yakult Purchasing Decisions Case Study of PT. Yakult Medan Branch This type of research is quantitative. The number of samples in this study was 100 respondents. The data analysis techniques used in this study were research instrument tests (validity and reliability), descriptive statistical tests, classical assumption tests (normality, multicollinearity and heteroscedasticity), and hypothesis tests (multiple linear analysis tests, t-tests, F-tests and coefficients of determination) with the help of SPSS version 26. The results of this study indicate that Products (X1) have a positive and significant effect on Purchasing Decisions (Y), Promotions (X2) have a positive and significant effect on Purchasing Decisions (Y) and Products (X1) and Promotions (X2) have a positive and significant effect simultaneously on Purchasing Decisions (Y) at PT. Yakult Indonesia Persada Medan Branch.

EVALUATION OF THE USE OF GOVERNMENT CREDIT CARDS AS A MEANS OF PAYMENT FOR STATE EXPENDITURES TRANSACTIONS AT THE BPK REPRESENTATIVE FOR NORTH SUMATRA PROVINCE Silvia Febrina Lubis; Meilita Tryana Sembiring; Rulianda Purnomo Wibowo
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 3 No. 4 (2023): August
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v3i4.1009

Management of state finances is part of the government's instruments to achieve the aspired state goal of realizing a just and prosperous society.Management of State Finances is the overall activities of officials managing state finances in accordance with their position and authority, which includes planning, implementation, supervision and accountability. The development process will not run smoothly if state finances are disrupted or unstable. The form of state financial management is reflected in the State Revenue and Expenditure Budget (APBN).

ANALYSIS OF THE EFFECT OF DIGITAL CUSTOMER EXPERIENCE ON CUSTOMER LOYALTY THROUGH EMOTIONAL MARKETING AND CUSTOMER SATISFACTION FOR INDIHOME CUSTOMERS Yessi Claudia Sianipar; Syafrizal Helmi Situmorang; Rulianda Purnomo Wibowo
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 3 No. 4 (2023): August
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v3i4.1023

Some of the conclusions obtained from this research are as follows following: Digital customer experiencesignificantly influence customer satisfaction. This shows that the greater the digital customer experience value that can be felt by customers, the customer satisfaction will increase. Digital customer experiencesignificantly influence emotional marketing. In this study, the relationship between these two variables is the closest of all variables because it has the highest path coefficient and t values. This shows that the greater the value of the digital customer experience, the greater the emotional marketing that customers can feel. emotional marketingsignificantly influence customer satisfaction. This shows that the greater the value of emotional marketing that can be felt by customers, the customer satisfaction will increase. emotional marketingsignificantly influence customer loyalty. This means that the greater the value of emotional marketing that can be felt by customers, the customer loyalty will increase. Customer satisfactionsignificantly influence customer loyalty. This shows that the greater the value of customer satisfaction, the greater customer loyalty will be. Digital customer experiencesignificantly influence customer loyalty through customer satisfaction. Digital customer experiencesignificantly influence customer loyalty through emotional marketing. emotional marketingsignificantly influence customer loyalty through customer satisfaction. Digital customer experiencesignificantly influence customer satisfaction through emotional marketing. Digital customer experiencesignificantly influence customer loyalty through emotional marketing and customer satisfaction.

THE INFLUENCE OF SERVICE QUALITY, PRICE PERCEPTIONS AND EXPERIENTIAL MARKETING ON WORLD OF MOUTH IN MANDIRI BINA PRESTASI UNIVERSITY (UMBP) STUDENTS Christy Ardelia Tarigan; Sugih Arto Pujangkoro; Rulianda Purnomo Wibowo
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 3 No. 5 (2023): October
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v3i5.1082

This study examines the Quality Of Service, Perception Of Price And Experimental Marketing On The World Of Mouth In Students Of Mandiri University Develop Achivements. As for this research method is quantitative, with data collection in the form of a questionnaire. while the respondents were students. The conclusions from this study are first that service quality has a positive and significant effect on Word of Mouth among Mandiri Bina Prestasi University (UMBP) students; Second, 2. That Perceived Price has a positive and significant effect on Word of Mouth for Mandiri Bina Prestasi University Students (UMBP); Third, that Experiential Marketing has a positive and significant influence on Word of Mouth for Mandiri Bina Prestasi University (UMBP) students; Fourth, 4. That Service Quality, Perceived Price and Experiential Marketing simultaneously have a positive and significant effect on Word of Mouth in Mandiri Bina Prestasi University Students (UMBP).

DESIGNING AN ACTIVITY CONTROL MODEL FOR FOSTERING COLLABORATION IN ORGANIZATIONS USING THE COSO FRAMEWORK Ibnu Afdillah Lubis; Meilita Tryana Sembiring; Rulianda Purnomo Wibowo
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 4 No. 5 (2024): October
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v4i5.2115

The prevailing business paradigm, largely rooted in Western economic principles, relies heavily on capital acquisition through bank loans. This model is mirrored by CV Mitra Karya Lima Sukses (MKLS), a construction and procurement firm that employs a collaborative management approach. While the community often turns to interest-bearing loans or loan sharks, MKLS recognizes the inherent inefficiencies associated with non-value-added interest. To mitigate this, the company has implemented strategies that include collective capital contributions from its employees. However, a comprehensive oversight framework for other business activities remains elusive. Implementing robust control activities is imperative to ensure smooth and effective operations. The COSO model, encompassing environmental control, risk assessment, activity control, information and communication, and monitoring, provides a suitable framework for achieving this goal. Research indicates potential risks, including the threat of fraud within collaborative endeavors. To address these concerns, agreements and insurance mechanisms can be employed to mitigate risks and promote equitable outcomes.

THE EFFECT OF MULTI MEETING AND MULTI TASKING ON WORK STRESS OF PT. PELINDO MULTI TERMINAL WORKERS Inomo Pratama; Rulianda Purnomo Wibowo; Iskandarini
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 4 No. 6 (2024): December
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v4i6.2157

In this digital era, high work demands often make many employees trapped in a cycle of multi-meeting and multi-tasking. This can indeed help complete many tasks in a short time, but on the other hand, it can also trigger work stress. This study aims to determine the magnitude of the influence of multi-meeting on work stress, to determine the magnitude of the influence of multi-tasking on work stress, and to determine the effect of multi-meeting and multi-tasking on work stress partially and simultaneously on PT Pelindo Multi Terminal workers. This study uses a quantitative research method. The population in this study were permanent workers at the Head Office of PT Pelindo Multi Terminal and the sample taken was 67 respondents. Sampling used the purposive sampling method. The data collection method used a questionnaire method measured using a Likert scale. The analysis methods used in this study were instrument testing, classical assumption testing, multiple linear regression analysis, and hypothesis testing. The test was conducted using Ms. Excel and SPSS version 29. The results of this study indicate that the multi-meeting variable has a positive and significant effect on work stress, and multi-tasking has a positive and significant effect on work stress, and multi-meeting and multi-tasking have a positive and significant effect simultaneously on work stress in PT Pelindo Multi Terminal workers.

THE EFFECT OF E-SERVICE QUALITY ON CUSTOMER SATISFACTION WITH COMPLAINT HANDLING AND CUSTOMER TRUST AS AN INTERVENING VARIABLE (Case Study at PT. PLN (Persero) UP3 Medan and North Medan, Medan City Working Area) Ronald Sibuea; Endang Sulistya Rini; Rulianda Purnomo Wibowo
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 5 No. 1 (2025): February
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v5i1.2374

This study aims to test and analyze the effect of e-service quality on customer satisfaction with complaint handling and customer trust as intervening variables at PT. PLN (Persero) UP3 Medan and Medan Utara Medan City Working Area. The population of all users of the New PLN Mobile application at PT. PLN (Persero) UP3 Medan and Medan Utara Medan City Working Area totaling 3,256,389 users. The sample is 400 customers. The data analysis technique used is Partial Least Square (PLS). The results of the study indicate that e-service quality has an effect on customer satisfaction, e-service quality has an effect on complaint handling, e-service quality has an effect on customer trust, complaint handling mediates the effect of e-service quality on customer satisfaction, and customer trust mediates the effect of e-service quality on customer satisfaction.

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