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All Journal International Journal of Educational Review, Law And Social Sciences (IJERLAS) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Majapahit Journal of Islamic Finance and Management Majapahit Journal of Islamic Finance dan Management
Rulianda Purnomo Wibowo
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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STRATEGI PENGEMBANGAN DIGITAL MARKETING PADA PT. X DENGAN MENGGUNAKAN METODE SOSTAC Chrismasya Rosiana Tamara Simanjuntak; Nazaruddin Nazaruddin; Rulianda Purnomo Wibowo
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 8 No 1 (2024): Edisi Januari - April 2024
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v8i1.3850

Abstract

Tujuan penelitian ini dilakukan untuk mengetahui strategi pengembangan digital marketing pada PT X dengan menggunakan Metode SOSTAC. Jenis penelitian ini adalah kualitatif deskriptif. Informan dalam penelitian ini adalah direktur, marketing manager terdiri masing –masing satu orang teknik pengumpulan data yang digunakan adalah observasi, wawancara, dan studi dokumentasi (kepustakaan). Metode analisis data menggunakan pengumpulan data, reduksi data (data reduction) penyajian data (data display) dan penarikan kesimpulan (conclusion drawing) metode SOSTAC meliputi situation, objective, strategy, tactic, action, controlling yang merupakan sebuah sistem sebagai dasar untuk melaksanakan langkah-langkah dan menciptakan rencana serta digunakan sebagai metode dengan mempertimbangkan kelebihan dan kekurangan perusahaan serta memanfaatkan peluang dan mengurangi ancaman yang ada. Meningkatkan promosi melalui melalui marketplace dan whatsapp, PT X juga melakukan strategi yaitu berdasarkan STP (Segmentation, Targeting dan Positioning). Taktik yang dijalankan dalam strategi digital marketing adalah 4C marketing mix yang terdiri dari consumer value, cost to customer, convenience, communication. Actions (implementasi strategi) sampai saat ini PT X masih belum menggunakan biaya promosi untuk media sosial dan marketplace, strategi digital marketing masih belum berjalan sesuai dengan yang diharapkan, komunikasi masih satu arah, produk yang diposting masih belum banyak memberikan respon dari para konsumen maupun calon konsumen, untuk SDM media social kami masih memiliki keterbatasan baik mengenai ide-ide konten di media sosial maupun dalam membuat deskripsi di produk tersebut.
Prima Tourism Education Development Strategy Selemak Village Qaedina Tio Athira; Rulianda Purnomo Wibowo; Meilita Tryana Sembiring
Majapahit Journal of Islamic Finance and Management Vol. 5 No. 2 (2025): Islamic Finance and Management
Publisher : Department of Sharia Economics Institut Pesantren KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v5i2.462

Abstract

The decline in the number of visitors to Prima Wisata Edukasi over the years has resulted in the village's income not meeting the expected targets. The main issues in this study are how to formulate an effective business strategy to increase village income through tourism management and how to implement this strategy to increase visitor numbers. This study aims to develop an appropriate business strategy and analyze its implementation at Prima Wisata Edukasi. The research employs a qualitative descriptive approach to gain an in-depth understanding of the dynamics in tourism management. Informants were selected using purposive sampling and included the Head of Mantar Village, the Chairman of BUMDES, community leaders, and tourists. Data were collected through in-depth interviews and direct observations, and then analyzed thematically. The findings reveal that the success of tourism destination management is influenced by interconnected internal and external factors. Strengths such as unique tourism offerings, diverse attractions, adequate facilities, affordable prices, and strategic location serve as key potentials supported by social media promotion. However, weaknesses include limited human resource competencies, insufficient promotion, and suboptimal facility maintenance procedures. Opportunities from family tourism trends and government support should be maximized, while challenges such as limited access, disaster risks, and intense competition require mitigation strategies. Based on these findings, several implementation strategies are recommended, including strengthening educational partnerships, improving human resource competencies, optimizing promotions, and establishing facility maintenance procedures to enhance the competitiveness and sustainability of Prima Wisata Edukasi.
Prima Tourism Education Development Strategy Selemak Village Qaedina Tio Athira; Rulianda Purnomo Wibowo; Meilita Tryana Sembiring
Majapahit Journal of Islamic Finance and Management Vol. 5 No. 2 (2025): Islamic Finance and Management
Publisher : Department of Sharia Economics Institut Pesantren KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v5i2.462

Abstract

The decline in the number of visitors to Prima Wisata Edukasi over the years has resulted in the village's income not meeting the expected targets. The main issues in this study are how to formulate an effective business strategy to increase village income through tourism management and how to implement this strategy to increase visitor numbers. This study aims to develop an appropriate business strategy and analyze its implementation at Prima Wisata Edukasi. The research employs a qualitative descriptive approach to gain an in-depth understanding of the dynamics in tourism management. Informants were selected using purposive sampling and included the Head of Mantar Village, the Chairman of BUMDES, community leaders, and tourists. Data were collected through in-depth interviews and direct observations, and then analyzed thematically. The findings reveal that the success of tourism destination management is influenced by interconnected internal and external factors. Strengths such as unique tourism offerings, diverse attractions, adequate facilities, affordable prices, and strategic location serve as key potentials supported by social media promotion. However, weaknesses include limited human resource competencies, insufficient promotion, and suboptimal facility maintenance procedures. Opportunities from family tourism trends and government support should be maximized, while challenges such as limited access, disaster risks, and intense competition require mitigation strategies. Based on these findings, several implementation strategies are recommended, including strengthening educational partnerships, improving human resource competencies, optimizing promotions, and establishing facility maintenance procedures to enhance the competitiveness and sustainability of Prima Wisata Edukasi.
PROJECT MANAGEMENT ANALYSIS OF COMMUNITY BASED SANITATION ACTIVITIES IN LANGKAT REGENCY Abdilah Ragilia M; Wahyu Ario Pratomo; Rulianda Purnomo Wibowo
International Journal of Educational Review, Law And Social Sciences (IJERLAS) Vol. 5 No. 4 (2025): July
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijerlas.v5i4.3877

Abstract

This study analyzes project management practices and proposes strategic recommendations to minimize time addendums in the implementation of the Community-Based Sanitation (Sanimas) activities in Langkat Regency. Sanimas, initiated by the Ministry of Public Works and Housing, aims to expand access to proper sanitation through community participation. Despite its achievements, the program has faced execution challenges, particularly related to time constraints under the self-managed construction model. The research employs the Critical Path Method (CPM) to identify key activities affecting project duration. Findings indicate that delays in procurement and construction stages significantly contributed to the extension of project timelines beyond the stipulated 90 days. The total project duration based on the CPM analysis was found to be 47 days for critical path activities. This study recommends strengthening the capacity of Community-Based Implementation Team, enhancing coordination with stakeholders, integrating risk-based scheduling, and institutionalizing post-project evaluations. These strategic improvements are essential for ensuring timely and efficient implementation of future Sanimas projects.
THE INFLUENCE OF PRODUCTS AND PROMOTIONS ON PURCHASE DECISIONS STUDY CASE IN PT. XYZ Annisa Audina Purba; Rulianda Purnomo Wibowo; Yeni Absah
International Journal of Educational Review, Law And Social Sciences (IJERLAS) Vol. 5 No. 3 (2025): May
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijerlas.v5i3.2973

Abstract

In the world of marketing, consumer purchasing decisions are greatly influenced by various factors, one of which is the product and promotion offered by the company. Therefore, it is important for companies to understand how these two factors can influence consumer behavior in making purchasing decisions. This study aims to investigate the Influence of Products and Promotions on Yakult Purchasing Decisions Case Study of PT. Yakult Medan Branch This type of research is quantitative. The number of samples in this study was 100 respondents. The data analysis techniques used in this study were research instrument tests (validity and reliability), descriptive statistical tests, classical assumption tests (normality, multicollinearity and heteroscedasticity), and hypothesis tests (multiple linear analysis tests, t-tests, F-tests and coefficients of determination) with the help of SPSS version 26. The results of this study indicate that Products (X1) have a positive and significant effect on Purchasing Decisions (Y), Promotions (X2) have a positive and significant effect on Purchasing Decisions (Y) and Products (X1) and Promotions (X2) have a positive and significant effect simultaneously on Purchasing Decisions (Y) at PT. Yakult Indonesia Persada Medan Branch.
Co-Authors Abdilah Ragilia M Annisa Audina Purba Chrismasya Rosiana Tamara Simanjuntak Meilita Tryana Sembiring, Meilita Tryana Nazaruddin Nazaruddin Qaedina Tio Athira Wahyu Ario Pratomo Yeni Absah